Experience

Moon Cheese

• United States
• Food Production
• 1 - 100 Employee

• Senior Vice President Of Sales

  • 2019 - Present

  Hired to lead rapid expansion of Moon Cheese business across all retail & foodservice channels within the US, Canada & International export markets. Immediate Key deliverables / focus areas: Establish Channel and Customer Strategy & Priorities | Develop New Selling Tools & Materials | Build Strategic Partnerships | Hire and develop talent/new sales team



MoodWater

• Canada
• Food & Beverages
• 1 - 100 Employee

• Board Advisor

  • 2019 - 2021

  Appointed to Moodwater Board to guide company strategic direction across US & international markets in Canada, Europe and South & Central America.

• Chief Funbassador & Commercial Officer

  • 2018 - 2019

  Led the initial launch of Moodwater brand across all retail channels in the US marketplace and the export markets of South & Central America and the Caribbean. Established overarching sales strategy & broker network while constructing all selling materials, price-pack architecture and product P&L's. Secured authorization @ key retailers; Sheetz, Shaw's, Jewel, CVS & Tops.



Harvest Hill Beverage Company

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Vice President Of Sales

  • 2016 - 2018

  Head of Alternative Channels Sales Organization for Private Equity owned (Brynwood Partners) beverage portfolio - Juicy Juice, Sunny Delight, Veryfine, Fruit 2O, Little Hug, Daily's, Nutrament, Green Beginnings, and various private label brands. Overall commercial sales responsibility of 15 member team across Club, C-Store, Military, Foodservice & Export Channels. Entrepreneurial operating experience integrating multiple acquisitions into one operating company with sales of $850 million within PE environment.• Established & executed Education Channel Bid Strategy that drove increased revenue & profitability while expanding distribution across US school districts. • Expanded distribution & presence across of Juicy Juice within Chain Restaurant landscape• Led the assessment, hiring & deployment of Broker networks across the Foodservice, C-Store & Export channels. • Developed go to market strategy, presentation & led execution to secure new business across C-Store Retailer & Wholesaler marketplace generating millions in revenue



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Vice President | Head of Sales - Reebok

  • 2014 - 2016

  Appointed to lead US Sales for the Reebok brand at the adidas Group across all wholesale channels. Recruited to develop and execute strategy to transform strategic account relationships, drive profitable growth in wholesale channels and build a professional sales culture & elevate the team’s competency & capability. Directed 40 employees, and $301M P&L.• Led, developed & implemented multi-year training plan to build organizational sales capability & competencies and continuous learning culture. • Developed US Wholesale marketplace & channel strategies yielding the development of 8 strategic key account strategic plans across five channels of business. • Strengthened relationships & customer trust among strategic accounts



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Vice-President | General Manager

  • 2007 - 2014

  Promoted to accelerate growth and revitalize strategic partnership with BJ’s Wholesale, their 3rd largest branded supplier. Led sales and marketing, operations, supply chain, merchandising, and category management/insights. Directed 11 employees and $330M P&L. The primary executive customer lead and general manager responsible for the development and execution of the annual operating plan to achieve gross sales, net sales and operating profit targets through the direct management of a P&L. Developed insight-based brand development plans across all lines of business within PepsiCo and responsible for building influence throughout the organization at all levels. Authored three-year customer innovation and growth plan to invoke differentiation and to drive business performance across all PepsiCo lines of business, including Pepsi-Cola, Frito-Lay, Gatorade, Tropicana, Naked Juice, and Quaker that increased retail sales growth 25%, while increasing profitability 37% and improved market position by 2.3 share points.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Director, Sales | General Manager

  • 2005 - 2006

  Transferred to corporate position by Drug Channel VP to drive accelerated growth of entire PepsiCo portfolio at CVS Pharmacy nationwide. Led sales, shopper marketing, operations, supply chain, merchandising, and category management and insights. P&L responsibility. Directed nine employees and $298M P&L.• Developed strategies to drive sustainable and accelerated growth, increasing sales 62% while increasing profitability 64%, and increasing PepsiCo’s food and beverage market share two share points. • Negotiated agreement and partnered with CVS to leverage ExtraCare loyalty program, developing the first portfolio-wide calendar of activities, creating cross-category bundling opportunities, and delivering 28% growth in two years. • Created and nurtured executive-level relationships across all functions from VP to CEO.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior National Accounts Sales Manager

  • 2001 - 2004

  Based on turnaround success with Walgreens, selected to lead Pepsi’s largest Drug channel national account with CVS Pharmacy. Led account management, sales, strategy development and execution, and Customer Development Agreements (CDA). Responsible for $101M in Retail Sales).• Created collaborative Joint Business Planning process with account leadership, doubling sales of Pepsi-Cola brand beverages. • Identified and implemented Company’s first cold drink program, closing four-year agreement across 5000 outlets. Generated multi-million dollars in revenue & profitability. • Negotiated and executed Ad calendar, increasing Ad weeks from 19 to 24; a 110% index to Pepsi’s actual soft drink share.

• National Accounts Sales Manager

  • 1999 - 2001

  Promoted to turn around underperforming national account for Pepsi-Cola brand beverages at Walgreens. Increased Pepsi sales 17% while increasing profitability 28% within two years through significant improvements to annual ad calendar. Enabled company to reallocate nearly $2M to profitable customer activities by transitioning account from fixed to variable spending.

• Category Manager, Convenience and Gas Channel

  • 1998 - 1999

  Led category management and partnership insight development in convenience and gas markets. Successfully introduced use of marketing analytics and category management innovations to build collaborative partnerships with six key C&G retailers. Increased PEP beverage sales 8%.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sales Roles of progressively more responsiblity; including ex-pat assignment in Germany

  • 1986 - 1998

  Held progressively more responsible roles, including nearly three-year expat assignment in Germany. Grew sales $18M across military marketplace, as well as retail markets in Hawaii, Alaska, and Guam from 1996-1998. • Manager, Military Sales Operations, Greenwich CT• Manager, Sales Planning & New Business Development, Greenwich CT• Manager, Sales Planning & Coordination, Greenwich CT• Manager, Field Sales & Planning, Greenwich CT• European Military Sales Manager, Frankfurt, Germany• Exchange Sales Manager, Eastern US, Mt. Laurel, NJ• Territory Manager, Mt. Laurel, NJ