Marketing Manager

• Feb 2022 - Present

Marketing Manager

• Sep 2020 - Present

M.J.Harris Group - Home Renovations, working directly with the founder/Managing Director. One of my first responsibilities was a rebrand, working with internal stakeholders and managing the creative direction for the future of the brand, with the objective of generating higher quality enquiries and renovation leads for the business, as well as a content strategy with an in-house videographer and content coordinator. Since July 2021, I have been promoted to oversee all customer journey functions for the business and have an additional two direct reports in Customer Happiness, which includes lead management and customer communication during renovations/trade work. • Commenced rebrand for the New Year in 2021 • In my first 6 months +30% increase in digital enquiry +20% website traffic, up 10% after this time. • Lead quality improvement (from one ’high value’ renovation budget per year, to 3-4 per month) • 10K Instagram followers to 19.9K, little paid spend. • Content-based strategy and management for @mjharrisgroup and trade subsidiaries @mjharrispainting @mjharristrades. • Team Management: Marketing (Videographer and Social Media Marketer), engaging staff to be involved in brand content. • Photoshoot management, rate negotiation and booking • Managing advertising spend, SEO/Creative/Web dev agency relationships • Customer journey workshops with internal stakeholders to identify challenges and improvements • Introducing a renovation brief questionnaire for lead qualification, building with Jotform. • Rolling out basic CRM use internally (monday.com) and integrating lead management techniques to support • Providing sales scripting for renovation brief questionnaire as well as Zoom consults during lockdown periods, maintaining ongoing interior design work • Team Management: Customer Happiness Admin Staff (leads and scheduling)

Digital Marketing Specialist

• Nov 2016 - Sep 2020

Creating and implementing the Digital Strategy for first home buyer volume builder Homebuyers Centre, ~1,000 homes per year (Greenfields House & Land/Medium Density Townhomes). With two direct reports (Digital Coordinator and Content Assistant), our primary focus was generating quality leads to a sales team of 30 and building our online brand reputation, as well as the customer journey including trigger emails during pre-start, construction and the warranty period. • 40,000 monthly visitors to website, 150 weekly internet leads (increased to 250 leads per week during COVID) • REA and Domain media buying and advertising strategy • Appointing of SEM and SEO agencies with monthly performance meetings. • Live Chat Agency Management and CRM integration with in-house I.T. department • Targeted Facebook Advertising for Lead Generation, Website Clicks, Post Engagement & Video Views • Developed Facebook Live and Video Content pieces with internal stakeholders Resolve Finance • Worked with Facebook to deploy first Real Estate industry Dynamic Product Catalogue for Social Media remarketing • Social Media Campaigns including #homebuyersboast customer campaign, #HBNB Display Home Activation/Influencer campaign, You never forget your First video series, and WIN $40K Competition – radio and online strategy with influencer creative and outreach.

Content & Community Manager (Boutique Homes/Homebuyers Centre VIC)

• Aug 2015 - Sep 2020

Initially hired to manage social media/online communities for Boutique Homes and Homebuyers Centre Victoria. As a national company, my work for the Victorian builder brands was recognised by the ABN Group and I’ve held workshops in WA with the Marketing coordinators to help them create digital strategies for their brands. • Launched #ouboutiquehome and #boutiqueinspo hashtags • Managed customer testimonial video shoots from end-to-end (contacting clients, production and conducting interviews to then upload and manage on YouTube and Facebook inc. Captions/paid ads • Weekly Content calendar for approval by Marketing Manager • Monitor Product Review, respond & crisis manage with relevant department • Instagram fan growth - 800 to 15,000 organic followers. This allowed us to recruit a Content & Community manager for Boutique Homes.

Account Manager

• Jul 2014 - Aug 2015

My role at Yoke Design started as a studio assistant at the Bendigo office for two months before being promoted to Account Manager, we rebranded and expanded the agency for a local market, my main clients Bendigo Marketplace, Community Telco Australia (now Bendigo Bank Telco), honeyeater., McKern Steel and UFS Pharmacies. • Bendigo Marketplace Shopping Centre Account Management: managing rollout and ideation for seasonal campaigns, including sourcing competitive quotes for printing, signage and other marketing items • Managing artwork/graphic design output • Regular brainstorming sessions for traditional and digital marketing campaigns • Managing Social Media Platforms and targeted Facebook Advertising • Press Releases picked up by local, rural and national news outlets • WordPress Blogging (SEO optimised) • eDM schedule, copywriting and building (MailChimp) • #LegendaryMum Social Media Campaign, generating record statistics on Shopping Centre Facebook Page • On call after hours for escalation management • On-site social media and internal communications officer based at Community Telco Australia HQ: Content creation, planning and uploading to Facebook, Instagram, YouTube and Twitter • Using Sprout Social to moderate social media communities and Mention brand reputation monitoring tool • Creating post-campaign reports for Management/Bendigo Bank stakeholders.

Social Media Manager

• May 2014 - Aug 2015

Account Manager

• Sep 2013 - May 2014

Prior to the changes from Yoke Design Bendigo to Raak, my role as an Account Manager in Bendigo included: social media management for clients, blogging, developing relevant content for clients, writing and pitching proposals, developing and delivering on project plans and timelines, dealing with suppliers and contractors, determining client's needs, making suggestions for their future marketing communications, briefing designers and creatives on projects such as print and digital design jobs, television advertising campaigns, website development and fixes etc.

Studio Assistant

• Aug 2013 - Sep 2013

My induction to Yoke as a studio assistant in the Bendigo office included administrative duties and meeting Yoke's Bendigo clients, developing relationships and understanding their marketing goals - to eventually become an account manager for the Bendigo office. Main tasks included:* Reception duties; including looking after guests in the studio* Being involved with other members of the team on a range of both client and internal projects* Providing support to all members of staff, in particular the general manager, in day-to-day management of the agency.

Hospitality

• Sep 2007 - Sep 2013

Retail Marketing Intern

• Dec 2012 - Mar 2013

During my work experience at the Bendigo Marketplace, I have been involved with developing an integrated and strategic approach to the shopping centre's marketing and retailer management as well as positively contributing to the centres profitability and overall asset value. * Gathering information and quotes for centre Media Releases that were used for articles by local paper Bendigo Advertiser * Developing advertising briefs (for Television, Radio and Print) for upcoming national promotion * Communicating with retailers regarding events held at the centre and ensuring that they feel valued and that any concerns are being addressed * Updating website information (including store profiles and posting offers and events) * Social Media Marketing * Management and implementation of national promotions from start to finish * Engaging with target customers during the national ‘Buy-Smart’ promotion by working at the customer service desk, clearly explaining how to enter the competition and entering customer’s details into the competition I also had the opportunity to work as a temporary customer service officer during Run Around Australia, April 2013, following the success of my internship and customer service experience.

Public Relations Practitioner

• Aug 2011 - Nov 2012

My main role at ASNM was researching and writing documents such as Media Releases, Marketing Plans and Proposals both internally, for the business and externally, for its clients who have a diverse range of needs. Each piece was tailored to suit individual circumstances and requires high attention to detail as well as understanding and cooperating with people to ensure their vision is fulfilled. My main role at ASNM was researching and writing documents such as Media Releases, Marketing Plans and Proposals both internally, for the business and externally, for its clients who have a diverse range of needs. Each piece was tailored to suit individual circumstances and requires high attention to detail as well as understanding and cooperating with people to ensure their vision is fulfilled.