Jennifer Kean
President at SpotOn Fence- Claim this Profile
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Bio
Jennifer D.
Jennifer is a gifted team leader who is passionate not only about meeting the company's bottom line, but her team’s personal and professional growth as well. I enjoyed reporting to her for three years while working at Kurgo, and thanks to her guidance, I learned how to effectively build a brand and grow sales through online retailers. It is rare within your career to report to someone who is also a great mentor. Jennifer is not a micro-manager, but instead, always encouraged me and my fellow team members to make informed, data-driven decisions. I always felt comfortable going to Jennifer if I was stuck on a project and needed advice. I recommend Jennifer as a manager and leader who excels not only in her ability to strategically build a brand, but also guide a team through ongoing challenges and opportunities.
Sandrine Mangia-Park
Besides, being a fantastic leader, Jennifer is, hands down, one of the best managers I reported to. I learned so much under her management, and there is no doubt I am the marketer I am today because of her guidance. She taught me to become more analytic; she trusted me, empowered to create significant and ambitious projects while standing by side when I needed help. She is super smart and knows to recognize good ideas and see potential where others don't. She set up high-level strategic thinking but also knows how to help with tactical support.
Jennifer D.
Jennifer is a gifted team leader who is passionate not only about meeting the company's bottom line, but her team’s personal and professional growth as well. I enjoyed reporting to her for three years while working at Kurgo, and thanks to her guidance, I learned how to effectively build a brand and grow sales through online retailers. It is rare within your career to report to someone who is also a great mentor. Jennifer is not a micro-manager, but instead, always encouraged me and my fellow team members to make informed, data-driven decisions. I always felt comfortable going to Jennifer if I was stuck on a project and needed advice. I recommend Jennifer as a manager and leader who excels not only in her ability to strategically build a brand, but also guide a team through ongoing challenges and opportunities.
Sandrine Mangia-Park
Besides, being a fantastic leader, Jennifer is, hands down, one of the best managers I reported to. I learned so much under her management, and there is no doubt I am the marketer I am today because of her guidance. She taught me to become more analytic; she trusted me, empowered to create significant and ambitious projects while standing by side when I needed help. She is super smart and knows to recognize good ideas and see potential where others don't. She set up high-level strategic thinking but also knows how to help with tactical support.
Jennifer D.
Jennifer is a gifted team leader who is passionate not only about meeting the company's bottom line, but her team’s personal and professional growth as well. I enjoyed reporting to her for three years while working at Kurgo, and thanks to her guidance, I learned how to effectively build a brand and grow sales through online retailers. It is rare within your career to report to someone who is also a great mentor. Jennifer is not a micro-manager, but instead, always encouraged me and my fellow team members to make informed, data-driven decisions. I always felt comfortable going to Jennifer if I was stuck on a project and needed advice. I recommend Jennifer as a manager and leader who excels not only in her ability to strategically build a brand, but also guide a team through ongoing challenges and opportunities.
Sandrine Mangia-Park
Besides, being a fantastic leader, Jennifer is, hands down, one of the best managers I reported to. I learned so much under her management, and there is no doubt I am the marketer I am today because of her guidance. She taught me to become more analytic; she trusted me, empowered to create significant and ambitious projects while standing by side when I needed help. She is super smart and knows to recognize good ideas and see potential where others don't. She set up high-level strategic thinking but also knows how to help with tactical support.
Jennifer D.
Jennifer is a gifted team leader who is passionate not only about meeting the company's bottom line, but her team’s personal and professional growth as well. I enjoyed reporting to her for three years while working at Kurgo, and thanks to her guidance, I learned how to effectively build a brand and grow sales through online retailers. It is rare within your career to report to someone who is also a great mentor. Jennifer is not a micro-manager, but instead, always encouraged me and my fellow team members to make informed, data-driven decisions. I always felt comfortable going to Jennifer if I was stuck on a project and needed advice. I recommend Jennifer as a manager and leader who excels not only in her ability to strategically build a brand, but also guide a team through ongoing challenges and opportunities.
Sandrine Mangia-Park
Besides, being a fantastic leader, Jennifer is, hands down, one of the best managers I reported to. I learned so much under her management, and there is no doubt I am the marketer I am today because of her guidance. She taught me to become more analytic; she trusted me, empowered to create significant and ambitious projects while standing by side when I needed help. She is super smart and knows to recognize good ideas and see potential where others don't. She set up high-level strategic thinking but also knows how to help with tactical support.
Experience
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SpotOn Fence
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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President
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Dec 2019 - Present
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Follain
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United States
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Retail
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1 - 100 Employee
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Vice President of Marketing
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May 2018 - Mar 2019
Scaled marketing programs & team as head of marketing for this clean beauty start-up selling online & through its 6 retail stores. Hired and on-boarded 8 new hires, grew revenue over 100% YOY and grew new customer acquisition over 300%. Acquisition channels included paid search, paid social, display, podcasts, influencers, ambassadors, SEO, & content marketing. Managed retention marketing team to stand up over 20 triggered emails. Conducted market research, cluster analysis, and data-driven… Show more Scaled marketing programs & team as head of marketing for this clean beauty start-up selling online & through its 6 retail stores. Hired and on-boarded 8 new hires, grew revenue over 100% YOY and grew new customer acquisition over 300%. Acquisition channels included paid search, paid social, display, podcasts, influencers, ambassadors, SEO, & content marketing. Managed retention marketing team to stand up over 20 triggered emails. Conducted market research, cluster analysis, and data-driven persona development to identify the most promising target customer and shift branding and messaging to most appeal to that segment. Show less Scaled marketing programs & team as head of marketing for this clean beauty start-up selling online & through its 6 retail stores. Hired and on-boarded 8 new hires, grew revenue over 100% YOY and grew new customer acquisition over 300%. Acquisition channels included paid search, paid social, display, podcasts, influencers, ambassadors, SEO, & content marketing. Managed retention marketing team to stand up over 20 triggered emails. Conducted market research, cluster analysis, and data-driven… Show more Scaled marketing programs & team as head of marketing for this clean beauty start-up selling online & through its 6 retail stores. Hired and on-boarded 8 new hires, grew revenue over 100% YOY and grew new customer acquisition over 300%. Acquisition channels included paid search, paid social, display, podcasts, influencers, ambassadors, SEO, & content marketing. Managed retention marketing team to stand up over 20 triggered emails. Conducted market research, cluster analysis, and data-driven persona development to identify the most promising target customer and shift branding and messaging to most appeal to that segment. Show less
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Kurgo
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United States
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Manufacturing
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1 - 100 Employee
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Vice President of Marketing
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May 2013 - May 2018
Led the marketing & customer service functions for this dog outdoor products brand, growing overall revenue 100% with a profitable EBITDA. My team had direct revenue ownership for D2C sales (400%+ growth) and digitally-native retailers such as Amazon and Chewy (50%+ growth). Oversaw all brand activities including market research, customer research, brand positioning, brand identity, social media, and PR. Supported sales team to sell through over 90% of pet retailers in North America through… Show more Led the marketing & customer service functions for this dog outdoor products brand, growing overall revenue 100% with a profitable EBITDA. My team had direct revenue ownership for D2C sales (400%+ growth) and digitally-native retailers such as Amazon and Chewy (50%+ growth). Oversaw all brand activities including market research, customer research, brand positioning, brand identity, social media, and PR. Supported sales team to sell through over 90% of pet retailers in North America through developing store signage, store displays, & co-marketing programs with retailers. Show less Led the marketing & customer service functions for this dog outdoor products brand, growing overall revenue 100% with a profitable EBITDA. My team had direct revenue ownership for D2C sales (400%+ growth) and digitally-native retailers such as Amazon and Chewy (50%+ growth). Oversaw all brand activities including market research, customer research, brand positioning, brand identity, social media, and PR. Supported sales team to sell through over 90% of pet retailers in North America through… Show more Led the marketing & customer service functions for this dog outdoor products brand, growing overall revenue 100% with a profitable EBITDA. My team had direct revenue ownership for D2C sales (400%+ growth) and digitally-native retailers such as Amazon and Chewy (50%+ growth). Oversaw all brand activities including market research, customer research, brand positioning, brand identity, social media, and PR. Supported sales team to sell through over 90% of pet retailers in North America through developing store signage, store displays, & co-marketing programs with retailers. Show less
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Likelii
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Cambridge, MA
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Co-Founder & Chief Marketing Officer
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Jan 2011 - May 2013
Co-founded & secured seed funding for a wine recommendation engine, providing personalized recommendations to consumers based on taste profiles & wines they liked in the past. Product managed beta mobile app. Led market research & development of brand strategy. Tested product-market fit through paid search campaign, Mommy Bloggers, placement of widget on Foodie blog network, & PR. Technology & assets sold to competitor in 2013. Co-founded & secured seed funding for a wine recommendation engine, providing personalized recommendations to consumers based on taste profiles & wines they liked in the past. Product managed beta mobile app. Led market research & development of brand strategy. Tested product-market fit through paid search campaign, Mommy Bloggers, placement of widget on Foodie blog network, & PR. Technology & assets sold to competitor in 2013.
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CIDC
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United States
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Software Development
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1 - 100 Employee
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Chief Marketing Officer
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Aug 2003 - Jun 2010
Chief Marketing Officer that grew this consumer online gaming company to almost $150M with an average 30% EBITDA, ultimately resulting in a successful exit for the founders & management team. Responsible for entire marketing function as well as brand management and creative teams. Company sold in 2010 to the Mangas Group which owned the leading French online sports betting group. Responsibilities included managing an 80-person marketing team focused on Europe, Asia, and Latin America… Show more Chief Marketing Officer that grew this consumer online gaming company to almost $150M with an average 30% EBITDA, ultimately resulting in a successful exit for the founders & management team. Responsible for entire marketing function as well as brand management and creative teams. Company sold in 2010 to the Mangas Group which owned the leading French online sports betting group. Responsibilities included managing an 80-person marketing team focused on Europe, Asia, and Latin America. Affiliate, display, search marketing & public relations formed the core of the media. Launched integrated mass media campaigns including TV, radio, outdoor, and print in Germany, Austria, Switzerland, Belgium, Spain, Italy, Holland, & Sweden. We created the Everest Poker European Cup, the first and leading amateur poker championship and launched local poker tours in Germany, France, Italy, Spain, and Japan. Team secured sponsorship of 5 First Bundesligia football teams in Germany for 2008. Created the "Everest Poker Minute" airing on ESPN Europe as well as unique programming for networks in The Netherlands & France. Negotiated sponsorship of the World Series of Poker Las Vegas for 2008-2010. Show less Chief Marketing Officer that grew this consumer online gaming company to almost $150M with an average 30% EBITDA, ultimately resulting in a successful exit for the founders & management team. Responsible for entire marketing function as well as brand management and creative teams. Company sold in 2010 to the Mangas Group which owned the leading French online sports betting group. Responsibilities included managing an 80-person marketing team focused on Europe, Asia, and Latin America… Show more Chief Marketing Officer that grew this consumer online gaming company to almost $150M with an average 30% EBITDA, ultimately resulting in a successful exit for the founders & management team. Responsible for entire marketing function as well as brand management and creative teams. Company sold in 2010 to the Mangas Group which owned the leading French online sports betting group. Responsibilities included managing an 80-person marketing team focused on Europe, Asia, and Latin America. Affiliate, display, search marketing & public relations formed the core of the media. Launched integrated mass media campaigns including TV, radio, outdoor, and print in Germany, Austria, Switzerland, Belgium, Spain, Italy, Holland, & Sweden. We created the Everest Poker European Cup, the first and leading amateur poker championship and launched local poker tours in Germany, France, Italy, Spain, and Japan. Team secured sponsorship of 5 First Bundesligia football teams in Germany for 2008. Created the "Everest Poker Minute" airing on ESPN Europe as well as unique programming for networks in The Netherlands & France. Negotiated sponsorship of the World Series of Poker Las Vegas for 2008-2010. Show less
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Staples
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United States
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Retail Office Equipment
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700 & Above Employee
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Sr. Marketing Manager
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Jul 1998 - Feb 2002
Started as an Associate in the Strategic Planning Group, helping business unit presidents meet corporate goals. Moved to Staples.com in several marketing roles, leading to a Senior Marketing Manager role managing 2 people to grow sales 300% for small business services, which included copy/print, payroll processing, business gifts, telecommunications services & financial services. Started as an Associate in the Strategic Planning Group, helping business unit presidents meet corporate goals. Moved to Staples.com in several marketing roles, leading to a Senior Marketing Manager role managing 2 people to grow sales 300% for small business services, which included copy/print, payroll processing, business gifts, telecommunications services & financial services.
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Education
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Massachusetts Institute of Technology - Sloan School of Management
MBA, Business Administration and Management, General -
Cornell University
BA, Government
