Tugce Sekme
Marketing Coordinator at Yale Home Global- Claim this Profile
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Turkish Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Credentials
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Microsoft Certified Dynamics 365 Fundamentals (CRM)
MicrosoftJun, 2023- Nov, 2024 -
IELTS Academic - 7.0
IELTS OfficialMar, 2022- Nov, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageNov, 2021- Nov, 2024 -
Google Analytics For Beginners
GoogleDec, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleNov, 2022- Nov, 2024 -
Sponsored ads certification
AmazonJun, 2022- Nov, 2024
Experience
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Yale Home
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Sweden
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Coordinator
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Jul 2023 - Present
-> Manages marketing activities of Turkey market: • All offline and digital marketing campaigns • Handles all online presences including social media and website • Collaborates with third parties to run new campaigns • Coordinates digital performance and media agencies • Administers Amazon Vendor Central and Amazon Ads • Supervises brand identity of production of marketing materials -> Manages marketing activities of Turkey market: • All offline and digital marketing campaigns • Handles all online presences including social media and website • Collaborates with third parties to run new campaigns • Coordinates digital performance and media agencies • Administers Amazon Vendor Central and Amazon Ads • Supervises brand identity of production of marketing materials
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Yale Home
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Sweden
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Coordinator
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Nov 2021 - Dec 2022
• Developed strategic marketing plan, boosting brand awareness by 5% according to Yale Global research (2022). • Led impactful social media campaigns driving higher engagement and web traffic. • Managed website and content to keep up-to-date and elevate traffic using CMS (OneWeb & Adobe) and PIM (Hesehus). • Orchestrated holistic digital and offline campaigns propelling online sales surge. • Forged event partnerships for amplified brand visibility. • Orchestrated coordinated campaign execution with the designer, media agency and digital performance agency Show less
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ASSA ABLOY Group
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Sweden
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Building Materials
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700 & Above Employee
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Marketing Specialist
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Mar 2019 - Nov 2021
• Collaborated with Product Manager to execute marketing initiatives and provide support. • Crafted compelling copy for all marketing collateral, encompassing brochures, emails, and websites. • Managed and enhanced website, uploading product info, photos, datasheets, and articles. Supported in producing marketing materials and literature, including image sourcing and copy verification. • Orchestrated the production of branded items like apparel and merchandise. • Coordinated activities with agencies and photographers. • Provided robust assistance for events, exhibitions, and showrooms. • Ensured the currency and integrity of marketing department's documentation and databases. Show less
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Optimist Hub | 360 Digital Agency
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Türkiye
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Design Services
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1 - 100 Employee
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Jr. Digital Marketing Specialist
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Nov 2018 - Feb 2019
• Conducted preliminary tasks for the project, including competitor analysis, firm identity investigation, examination of social accounts, and deficiency identification. • Executed WordPress panel tasks, data/product entry, and project updates. • Implemented SEO strategies for project optimization. • Scrutinized projects before customer delivery, identified areas for revision, and monitored bug fixes. • Coordinated efforts between IT and designers for seamless project execution • Conducted preliminary tasks for the project, including competitor analysis, firm identity investigation, examination of social accounts, and deficiency identification. • Executed WordPress panel tasks, data/product entry, and project updates. • Implemented SEO strategies for project optimization. • Scrutinized projects before customer delivery, identified areas for revision, and monitored bug fixes. • Coordinated efforts between IT and designers for seamless project execution
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Education
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The University of Salford
Master's degree, Digital Marketing -
İstanbul Teknik Üniversitesi
Bachelor's degree