Thanh N.
Assistant Brand Manager at Golden Gate Trade& Service JSC- Claim this Profile
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Bio
Credentials
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Designing for Marketer
Rio CreativeApr, 2019- Nov, 2024 -
Art of Creating Personal Suction Power
TGM CorporationAug, 2012- Nov, 2024 -
MBTI
TGM CorporationJul, 2011- Nov, 2024 -
Live and Aspire
TGM CorporationJun, 2011- Nov, 2024
Experience
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Golden Gate Trade& Service JSC
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Vietnam
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Food and Beverage Services
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1 - 100 Employee
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Assistant Brand Manager
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Jun 2019 - Present
- Create promotions to increase sales of the chain of restaurants by briefing design ideas, finding suppliers, estimation budgeting, implementation coordination, monitoring, and reporting.- Build and develop loyalty and partnership programs, increase frequently transaction.- Planning and execution on a new store opening program include a promotion, activation, and event.- Analyze daily store reports and support stores to ensure all stores reach the target.- Participate in the construction and development of new products.- Manage the content, design, production of marketing materials.- Perform the BDA (Breakdown Analysis) to develop the system.- Conduct market research and work with relevant departments to provide competitor information, forecast market trends, consumer behavior of target customers.- Coordinate with the digital and CS team to manage the brand website, fan page, customer’s complaint handling, and social activities.- Responsible for the whole campaign, analyze, and report performance.- Support the Manager to highlight operational risks and areas for improvement.- Work closely with the Operation team, motivating and coaching them.- Ensure training and development plans are maintained for all team members.- Work with the management team to identify and deliver positive change and business efficiencies.
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Parkson Group
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Malaysia
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Retail
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400 - 500 Employee
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Marketing Executive
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May 2018 - Jun 2019
- Conduct market research & competitor analysis along with customer database analysis and management. Gain insights from market / store performance and consumer.- Create annual / quarterly / monthly marketing plans (Advertising & Promotion activities, brand campaign, local store marketing, etc.,) for active customers or penetrate new customers, build and develop loyalty and partnership program.- Manage A&P Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price, regularly monitors expenditures and prepares summary reports.- Present to BODs proposed promotional plan for approval.- Register promotions with Department of Industry and Trade- Update to related department and Accounting after registration.- Propose and manage creative & production works with creative agencies.- Negotiate with agencies (events, printing, mailing express, SMS...) to execute supporting activities during promotional programs.- Coordinate with other Departments (Buyers, Accounting, Admin, Visual Merchandising...) to propose, execute, monitor and analyze marketing promotion. - Manage the content, design, production of marketing materials (mailer, leaflet, brochure, POSM, POP... ).- Work closely with Media agency to ensure media plan get efficient achievements.- Brief and train staffs of all stores to implement the campaigns.- Manage event schedule and coordinate human resource to support for events.- Measure and report performance of marketing campaigns and assess against goals.- Analyze business performance and develop initiatives to optimize sales and store traffics.
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Aeon Vietnam Co., Ltd
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Vietnam
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Retail
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200 - 300 Employee
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Marketing Advertising & Promotions Executive
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Apr 2017 - Apr 2018
- Organize company event as planned. - Manage the production of marketing materials; including backdrops/standee by giving feedback to agency and follow timeline. - Arrange promotional events. - Follow up payment and contract with accounting department and agency. - Cooperate with other department to make sure the promotion successful. - Assembles A&P reports by compiling, consolidating, formatting and summarizing information, graphs and presentations. - Accomplish marketing and organization mission by completing related results as needed. - Contribute and develop marketing plans and strategies. - Set, communicate and maintain timelines and priorities on every project. - Evaluate marketing campaigns by collecting feedback and prepare report. - Monitor competitor activities. - Support company events. or team activities. Other tasks or responsibilities as assigned by Manager.
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LOTTE Confectionery (S.E.A) Pte Ltd
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Singapore
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Manufacturing
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1 - 100 Employee
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Call-Center Team Leader
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Mar 2015 - Feb 2017
- Work closely with the team, motivating and coaching them- Ensure training and development plans are maintained for all team members.- Use company methodology, team input, and own initiative to ensure attendance and retention targets are achieved.- Support to highlight operational risks and areas for improvement.- Lead and inspire a team of sales agents to deliver excellent levels of individual/team performance and customer satisfaction.- Resolve problems by clarifying issues; exploring answers and alternative solutions.- Sale goods or services by recognizing opportunities to up-sell accounts, explaining new features.- Synthesis of product claims and shipping issues for weekly reporting.- Updates job knowledge by participating in educational opportunities.- Resolves delivery problems of freight partners ( VietnamPost, VinaCapital... ).
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Office Assistant & Personal Secretary
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Feb 2013 - Mar 2015
OFFICE ASSISTANT - Maintains promotional database by inputting invoice & bill-back data. - Maintains office operations by recieving and distributing communications (with clients, suppliers and other staffs) - Updates managers by consolidating , analyzing , & making daily report. - Maintains customer database by inputting customer profile and updates, preparing and distributing monthly reports. - Make quotations & announcing delivery time , confirm customer orders ; keep customers informed of order status. - Make order report & communicates to manager & production department. - Maintains supplies by checking stock to determine inventory levels ; forecasting the orders & supplies ; placing & expediting orders ; verifying receipt & stocking items ; delivering supplies to work stations. - Make invoice , delivery slip , records recovered wrong bill written in needed case. - Following up and comparing liabilities with customers and suppliers, making the disbursement profile. - Make monthly import - export report , following up the import - export plan. - Making contract , tracking orders. PERSONAL SECRETARY - Screen phone calls , enquiries and requests , & handling them when appropriate. - Organize & maintain diaries & make appointments. - Deal with incoming email , faxes & post , often corresponding on behalf of the manager. - Make the customs profile & related documents (booking, L/C). - Carry out background research & presenting findings.
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Education
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2012 - 2016
Hoa Sen University (Not for Profit)
Associate's degree, Business Administration and Management, General
Community
