George Panagiotopoulos, MBA
Business Innovation Director at The Newtons Laboratory- Claim this Profile
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Bio
Experience
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The Newtons Laboratory
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Greece
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Advertising Services
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1 - 100 Employee
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Business Innovation Director
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Feb 2023 - Present
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SAE Institute Athens
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Greece
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Education
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1 - 100 Employee
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Lecturer of Business Planning, Marketing and Entrepreneurship | Gaming Sector
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Mar 2018 - Present
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XPLAIN
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Switzerland
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IT Services and IT Consulting
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1 - 100 Employee
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May 2019 - Oct 2022
• Create strategies for Global Brands and define marketing optimization solutions on Brands’ performance on a Global scale, in key sectors such as FMCG, Tobacco, Retail, Finance etc.• Lead in the creation of bespoke online marketing platforms & apps, resulting in timely & effective performance tracking • Analysis of Brands’ performance and pinpoint effective benchmarks that maximize results and drive growth on a global scale• Formulate data-driven recommendations & actionable insights, utilizing A.I Technologies & Deep Learning Algorithms, creating Consumer Behavior Analysis, Strategy Framework, Marcomms, Audit & Performance Reports for Global & Local Brand success• Identify trends, explore consumers’ tension points and define consumer personas, tribes & behavioral patterns. Evaluate market conditions across the globe to determine business and strategic opportunities & propose customized solutions for Brands• Evaluate competitors’ data worldwide and introduce best practices• Develop long-lasting customer relationships and high-level communication with Global Brand teams, while promoting the company's services addressing Brands’ objectives• Create business proposals and marketing budgets, enhancing Global Brands’ Business Plans with new opportunities• Lead a cross-functional team of Brand/Account Managers and Developers Show less
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Jul 2018 - May 2019
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WIND Hellas
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Greece
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Telecommunications
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400 - 500 Employee
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NGA Product Manager
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Mar 2018 - Jul 2018
• Developed and fine-tuned new NGA Products’ Development • Defined product propositions to ensure a profitable growth of the customer base • Managed the marketing activities in terms of design & execution, an overall product strategy • Developed, managed and secure budget KPIs and Sales Performance across product portfolio • Developed and fine-tuned new NGA Products’ Development • Defined product propositions to ensure a profitable growth of the customer base • Managed the marketing activities in terms of design & execution, an overall product strategy • Developed, managed and secure budget KPIs and Sales Performance across product portfolio
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Intralot
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Greece
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IT Services and IT Consulting
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700 & Above Employee
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Mar 2016 - Mar 2018
• Managed, designed and executed a number of promotional and marketing materials for the company’s global products according to the Marketing plan• Identified product strengths and weaknesses, defined their strategic positioning and responded to each product’s need in terms of branding, development and product identity• Supervised the design of product marketing materials• Market monitoring in terms of regulatory framework, growth potentiality, market size, product trends and preparation of relative reports • Coordinated and assisted in the preparation of international sectorial exhibitions and conferences • Liaised with product teams for the exhibition’s product scenarios to be showcased among multiple audiences while supporting sales teams with training and collateral materials• Designed, updated, maintained and ensured the product related budget • Designed, executed and managed the project plan of each action Show less
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Sep 2015 - Mar 2016
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JYSK
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Denmark
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Retail
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700 & Above Employee
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Sales Leader
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Jul 2015 - Sep 2015
• Optimized the retail chain operation in terms of logistics and planogram • Merchandized to achieve optimum product display and cross-sell • Trained staff according to company policies standards and methodologies and took initiatives to improve established training methodologies • Consulted the marketing team and optimized the marketing plan for product launches based on specific market needs • Optimized the retail chain operation in terms of logistics and planogram • Merchandized to achieve optimum product display and cross-sell • Trained staff according to company policies standards and methodologies and took initiatives to improve established training methodologies • Consulted the marketing team and optimized the marketing plan for product launches based on specific market needs
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Dodoni Ice Cream S.A.
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Greece
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Food & Beverages
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1 - 100 Employee
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Store and Customer Relationship Manager
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Apr 2010 - Sep 2014
• Increased customer loyalty by 30%, based on CRM and focus groups results, lead the store in the top position in the company’s network • Managed and executed online campaigns and sms marketing activities • Involved in the company’s new marketing strategies • Trained over 30 employees, enhanced their communication skills and developed an effective schedule to maximize productivity and profitability • Managed the annual budget. Tracked expenses & managed employees’ payroll • Increased customer loyalty by 30%, based on CRM and focus groups results, lead the store in the top position in the company’s network • Managed and executed online campaigns and sms marketing activities • Involved in the company’s new marketing strategies • Trained over 30 employees, enhanced their communication skills and developed an effective schedule to maximize productivity and profitability • Managed the annual budget. Tracked expenses & managed employees’ payroll
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Customs Clearing Agency
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Athens
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Customs Clearing Agency, Intern
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Sep 2013 - Jan 2014
• Drafted documents under the tariff and custom laws and maintained office operations • Communicated daily with customers and partners and provided customer service, without having a single complaint or problem • Drafted documents under the tariff and custom laws and maintained office operations • Communicated daily with customers and partners and provided customer service, without having a single complaint or problem
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Gym
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Saronida, Athens
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Greek Sports Club “Apostolou Th.”, Instructor of martial arts and self defense
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Feb 2010 - Sep 2012
• Graduated as a coach of the European Taekwondo Union • Trained athletes, between 5 to 45 years old • Won fight competitions, such as National Taekwondo Championship and the Amateur Kick Boxing Championship • Graduated as a coach of the European Taekwondo Union • Trained athletes, between 5 to 45 years old • Won fight competitions, such as National Taekwondo Championship and the Amateur Kick Boxing Championship
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Education
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Athens University of Economics and Business
Master of Business Administration (M.B.A.), MBA International, Major in Marketing & Strategy -
Ethnikon kai Kapodistriakon Panepistimion Athinon
Bachelor's degree, Economics -
"Sinchroni Paideia" Private High School
Graduate, 19.1/20