Bob L.

Social Media Manager & Marketing Specialist at JBC Technologies, Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Cleveland, Ohio, United States, US

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5.0

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Jason Brueckner

Bob is great to work with! Bob provided support as a social media copywriter. That might not sound like a difficult task upfront, but juggling multiple clients, content calendars, monthly assignments, and brand voices, goals, and more means he had to be extremely attentive to detail. I never found myself rewriting his work or disappointed in what I received — it was always on point — plus he made working together a great experience. I confidently recommend Bob should you need help with marketing or communications, whether copywriting, project management, or over-arching strategy.

Joshua Bishop

Bob and I met as young chemical engineers back in the late 90s when we worked together in the same research group for a mid-sized chemical company in Cleveland. Bob and I worked on various chemical process development projects. More particularly, Bob operated a pilot scale solvent extraction circuit, among other projects. That process worked as good as it could under Bob's watchful eye, probably because his knowledge and attention to detail was second to none. While much time has passed and we've both taken very different paths in life and our careers, I have fond memories of our time together and truly believe he would be a tremendous asset to any organization lucky enough to have him.

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Manager & Marketing Specialist
      • Mar 2020 - Present

      I'm a bit of a hybrid professional at JBC. I was hired as a machine operator. I was recruited by the organization's marketing manager. I've spent time running a PRECO die-cutting machine, crafting quotes for customers, and generally supporting marketing and sales pro re nata. Now I supposed you could call me a full-time member of JBC's marketing duo. Here are some of the other pieces of my current 🤷🌟 Sounding board🌟 SEO handwaver🌟 3rd part liaison🌟 The "voice" of JBC🌟 Copywriting/Editing🌟 Social media management🌟 Content generation🌟 Market research

    • Die-Cutting Press Operator
      • Oct 2019 - Mar 2020

      I ran a machine that cut little parts out of sheets and rolls of flexible materials.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Craft Beer Program Manager
      • Jan 2019 - Jul 2019

      Assisted with the start-up and launch of a 50-tap/400 bottle craft beer bar and eatery. I worked in concert with the Beerhead regional beverage and beer director, the store's general manager, and my area's beer distributors and brewery representatives to ensure that guests experienced the latest in craft beer trends and that they were drinking only the highest quality, freshest craft beer available.🍻 Trained FOH and BOH staff on all aspects of beer including food and beer pairing, proper beer service and storage and beer styles and history🍻 Managed and curated an inventory of nearly 400 different packaged craft beers from all over the world🍻 Managed a 50-tap draught beer system and selected all beers for service🍻 Acted as head buyer and worked directly with local beverage distributors and breweries to purchase beer🍻 Coordinated events like beer, cider and mead tastings, food pairings, tap takeovers and brewery tours

    • Founder
      • Jul 2014 - Jun 2019

      As a fan of craft beer and a bearded guy, I decided to combine these into one venture. The mission of The Beerded Beard was to take care of the beards of the craft beer loving bearded. I made all-natural beard care products (beard oil, beard balm, mustache wax) infused with hops. While owning and running this small business never did make me a multi-millionaire, it did teach me some incredibly valuable lessons.🌿 I designed all of my own product formulations and eventually branched out into lip balm, bar soap, liquid hand soap and shampoo all while maintaining my goal of using only plant-derived, all-natural ingredients🌿 I designed and launched the Beerded Beard website using Wordpress and various plugins to achieve a user-friendly interface that would facilitate checkout and return business🌿 I designed the logo and all marketing collateral using Paint.net, a free image editing program similar to Adobe Photoshop🌿 I manage all logistics, shipping and receiving and raw material sourcing across multiple vendors and suppliers🌿 I developed a reseller network that includes nearly a dozen specialty retailer accounts including craft breweries, homebrewing supply shops and other specialty retailers🌿 I actively use social media for product promotion and website traffic generation and I created all of The Beerded Beard social media accounts (Twitter, Instagram, Google+, Facebook)🌿 I grew the Twitter, Facebook and Instagram accounts from nothing to 1,350, 3,000 and 13,000 followers respectively🌿 I have designed and executed social media advertising campaigns using Google Adwords, Facebook, Instagram, LinkedIn and Twitter advertising

    • United States
    • Paint, Coating, and Adhesive Manufacturing
    • 1 - 100 Employee
    • Business Development Manager
      • Jun 2017 - Jun 2018

      Responsible for the growth and development of the Continental Products distributor network and its corresponding product portfolio with a focus on interior and exterior wood coatings, sealants and horticultural products. Acted as sales and business manager for a portfolio of $1 million of branded products including the WeatherSeal™ and PolySeal™ lines of indoor and outdoor wood stains and sealants, PuttyLastic™ flexible sealing caulks, and Kool Ray™ liquid greenhouse shading. Responsible for the growth and development of the Continental Products distributor network and its corresponding product portfolio with a focus on interior and exterior wood coatings, sealants and horticultural products. Acted as sales and business manager for a portfolio of $1 million of branded products including the WeatherSeal™ and PolySeal™ lines of indoor and outdoor wood stains and sealants, PuttyLastic™ flexible sealing caulks, and Kool Ray™ liquid greenhouse shading.

    • Business Owner
      • Jul 2012 - Apr 2017

      I love to write and if I'm not writing for the sake of writing I'm writing for the sake of the almighty dollar. As a freelance writer I've been fortunate enough to have worked with people in some really interesting industries - leather repair, lawn care, handmade fire bowls, and my personal favorite, craft beer and brewing. I've written for corporate and private clients all over the country and I consider one of my strongest attributes my ability to tailor my writing style to the voice of the client and their customers. I can research and write about nearly any topic, but my personal areas of expertise include business management, product development, corporate culture, marketing, craft beer, and homebrewing. Here's just a sampling of the projects I'm available to work on for you today:📝 Press releases📝 Social media content📝 Short and long form articles for print and web publication📝 Technical manuals📝 Proofreading📝 Editing📝 Copywriting📝 Blogging/Ghost writing📝 Product descriptions📝 Brochures & flyers

    • Wholesale Building Materials
    • 1 - 100 Employee
    • Product Manager
      • Oct 2013 - Jun 2014

      Reported to the Vice President of Sales and Marketing, Commercial Roofing, and was responsible for the oversight, management, and growth of an $18 million commercial roofing products portfolio. I also led the charge for profitable revenue growth through the drafting and implementation of the 2014 strategic business plan in line with overall company goals and initiatives. Reported to the Vice President of Sales and Marketing, Commercial Roofing, and was responsible for the oversight, management, and growth of an $18 million commercial roofing products portfolio. I also led the charge for profitable revenue growth through the drafting and implementation of the 2014 strategic business plan in line with overall company goals and initiatives.

    • United States
    • Telecommunications
    • 400 - 500 Employee
    • Catagory Manager, Communication Towers & Enclosures
      • Jan 2010 - Apr 2012

      Acted as the product and category manager for a $7 million line of communications tower and electronics enclosure products. Responsible for both product planning and product marketing. This included managing the product throughout the product life cycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products. Worked with sales, marketing and support to ensure revenue and customer satisfaction goals were met while ensuring that the product and marketing efforts supported the company's overall strategy and goals.

    • Germany
    • Chemical Manufacturing
    • 700 & Above Employee
    • Regional Marketing Manager, South Central
      • May 2008 - Mar 2009

      Regional Segment Manager, Dallas/Fort Worth, TX (May 2008 to March 2009)Led regional marketing activities for $10 million three-state geographic area providing support to both internal sales team and external customers. Developed regional marketing and sales strategies in cooperation with local sales management and divisional Vice Presidents. Devised product line strategies and plans to increase overall brand recognition and revenue. Acted as marketing presence for all new product development efforts aimed at regional launches in area of responsibility. Managed competitive analysis, market research, product / client requirements, and marketing collateral. Represented branded products at local association meetings and national trade show activities.

    • Industry Director, Underground Construction NAFTA
      • Mar 2006 - May 2008

      Managed $14 million construction chemicals business within the tunneling and mining sectors of both the United States and Canada. Full P&L and business planning responsibilities including sales forecasting, market analysis and competitive intelligence databases. Managed international relationship with research and development center based in Zurich, Switzerland and facilitated all technology transfer operations into the North American market. Led international cross-functional teams for both new product evaluation and market analysis exercises.

    • Product Line Manager
      • Mar 2006 - Jan 2007

      Responsible for the management of products accounting for nearly $30 million in sales for the construction chemicals division. Conducted competitive analysis, market research, and end-user analysis to determine product features and benefits, pricing strategies, positioning roadmaps, and launch activities. Led multiple cross-functional new product development teams through activities in Stage-Gate™ process. Acted as the liaison for all third-party manufactured goods and negotiated supply contracts and quality control plans with the cooperation of supply chain management.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Product Manager
      • 2005 - 2006

      Developed and executed long-range strategies for both refill products and dispensing systems within the commercial sanitation supply market. Worked with advertising, communications, and merchandising agencies to develop positioning, campaigns, copy and programs. Gathered continuous intelligence on products' performance, competition, end-user and distributor attitudes, new problems and opportunities. Initiate product improvements and changes to meet market needs. Developed and executed long-range strategies for both refill products and dispensing systems within the commercial sanitation supply market. Worked with advertising, communications, and merchandising agencies to develop positioning, campaigns, copy and programs. Gathered continuous intelligence on products' performance, competition, end-user and distributor attitudes, new problems and opportunities. Initiate product improvements and changes to meet market needs.

    • United States
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Product Manager, Contract Upholstery
      • 2004 - 2005

      Maintained full P&L responsibility for performance contract upholstery business segment with annual sales of $11 million. Planned new product launches and discontinuations based upon market need and sales history analyses. Managed $500,000 marketing communications program including full budgetary responsibility for all advertising and promotional activities. Maintained full P&L responsibility for performance contract upholstery business segment with annual sales of $11 million. Planned new product launches and discontinuations based upon market need and sales history analyses. Managed $500,000 marketing communications program including full budgetary responsibility for all advertising and promotional activities.

    • United States
    • Chemical Manufacturing
    • 300 - 400 Employee
    • Process Development Engineer, Product Manager, Brand Manager
      • Jul 1998 - Apr 2004

      Held various positions within the organization including process development engineer, product development manager, and product manager. Focus included industrial metals recycling and refining processes and new product development. Set up and managed Microsoft Office SharePoint Server system for cross-functional team collaboration and new product development workspaces. Created and implemented system of interactive forms based on Adobe™ Acrobat technology for use in structured NPD process.

    • Product Development Engineer
      • Jun 1998 - Apr 2004

      Held various positions within the organization including process development engineer, product development manager, and product manager. Focus included industrial metals recycling and refining processes and new product development. Set up and managed Microsoft Office SharePoint Server system for cross-functional team collaboration and new product development workspaces. Created and implemented system of interactive forms based on Adobe™ Acrobat technology for use in structured NPD process.

Education

  • Ohio University
    Bachelor of Engineering - BE
    1993 - 1998
  • Tiffin University
    Master of Business Administration (M.B.A.)
    2001 - 2004

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