Programmatic/Display Associate

• Jun 2022 - Present

Client Operations

• Jan 2022 - Jun 2022

- Support the day-to-day management of client campaigns.- Develop strategies to improve client returns. - Campaign set-up: Keyword Development, Ad Copy Creation and testing, account set-up and restructuring, bid and budget management. - Conduct regular optimization and testing to boost campaign performance. - Identify new areas for growth and efficiency.- Utilize the latest in technology tools. (bid and tracking tools) - Keep abreast of new product innovations. Show less

Marketing Coordinator

• Oct 2021 - Oct 2022

• Contributed to the conceptualization of brand strategy and management plans aimed atincreasing awareness, engagement, and positive association for IRYS and its clients• Demonstrated creativity, a detail-oriented mindset, and an aptitude for multitasking whiledeveloping compelling content for distribution across organizational platforms• Provided strategic oversight of marketing campaign and strategy development, offeringinsight into new approaches and best practices for increasing market exposure andexpanding business reach.• Promoted to lead the apprentice hiring process, lead to increase support in socialmedia. Show less

Social Media Assistant

• Nov 2020 - Oct 2021

• Increased the brand's Facebook following by 65%, over a 12- month period, byfocusing on inspirational quotes, videos, and webinar posts, and time of daytesting.• For an online coach client, increased LinkedIn engagement by 5%, over a 12-month period, by focusing on infographics and time of day testing.• For an online coach client, increased Facebook engagement by 18%, over a 12-month period, by focusing on infographics and time of day testing.• For an online coach client, increased Instagram engagement by 22%, over a 12-month period, by focusing on infographics and time of day testing. Show less

Social Media and Marketing Intern

• Aug 2020 - Nov 2020

Community Manager

• Oct 2021 - Apr 2022

Digital Marketing Plus Program

• Apr 2021 - Nov 2021

Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the Accelerator program.- Was selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching- 300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing- Developed techniques in creating strategic digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns- Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent Show less

Marketing Assistant

• Apr 2018 - Jan 2022

• Increased YouTube views by 17%, in four months, posting assembly videos for customers. - Increased Instagram following by 10x over a 30-day period, by focusing on Informational posts and experimenting with seasonal content. - Provided support for a team of five employees, leveraging experience to train onboarded staff in company practices, policies, and production standards. - Achieved an open rate of 90%+ for segmented email campaign over a 12-month period, by testing subject lines. - Increased Facebook followers by 17%, in a three-month time period, by focusing on a Facebook campaign through engaging with Facebook users and daily posts. Show less

Social Media Intern

• Aug 2016 - Jan 2017

• Managed and maintained company blogs and social media profiles, writing, editing, and scheduling posts according to established engagement strategies • Developed project management, time management, and organizational skills while executing the design of promotional materials that expanded branch reach and engaged target audiences • Demonstrated proficiency in brand management, graphic design, and content development through the production of compelling interactive digital collateral, ensuring the delivery of a consistent narrative across digital platforms Show less