Lars Nielsen
Business Development Manager at Soft Play- Claim this Profile
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English Full professional proficiency
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Danish Native or bilingual proficiency
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German Elementary proficiency
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Bio
Hans Peter Isidor
I have worked together with Lars on different project aimed for the attraction industry in Combine A/S. During these projects Lars has proven as a person with excellent skills within digital business development. Lars has a great
Marie Raabye
Lars managed me during my work in Tivoli’s Online Marketing department from January 2008 to February 2011. He managed a team that came to include three others and a wide range of projects. Lars’ great knowledge of and love for amusement parks, their history and the organisations behind them is a valuable trait and I have personally learned a lot about the industry from him. Furthermore, he used this knowledge extensively in the strategic development of Tivolis's website, webshop and other marketing channels, such as mobile, television and social media. As a manager Lars is a firm believer of freedom with responsibility and his relaxed attitude and great sense of humour makes him pleasant to be around. Even when under pressure he strives to maintain a good atmosphere and participates actively in the daily social life of the office. He is very conscious about his responsibilities and he is not afraid to ask for help or constructive input. I highly recommend Lars; a team player with positive managing skills and a great sense of humour!
Hans Peter Isidor
I have worked together with Lars on different project aimed for the attraction industry in Combine A/S. During these projects Lars has proven as a person with excellent skills within digital business development. Lars has a great
Marie Raabye
Lars managed me during my work in Tivoli’s Online Marketing department from January 2008 to February 2011. He managed a team that came to include three others and a wide range of projects. Lars’ great knowledge of and love for amusement parks, their history and the organisations behind them is a valuable trait and I have personally learned a lot about the industry from him. Furthermore, he used this knowledge extensively in the strategic development of Tivolis's website, webshop and other marketing channels, such as mobile, television and social media. As a manager Lars is a firm believer of freedom with responsibility and his relaxed attitude and great sense of humour makes him pleasant to be around. Even when under pressure he strives to maintain a good atmosphere and participates actively in the daily social life of the office. He is very conscious about his responsibilities and he is not afraid to ask for help or constructive input. I highly recommend Lars; a team player with positive managing skills and a great sense of humour!
Hans Peter Isidor
I have worked together with Lars on different project aimed for the attraction industry in Combine A/S. During these projects Lars has proven as a person with excellent skills within digital business development. Lars has a great
Marie Raabye
Lars managed me during my work in Tivoli’s Online Marketing department from January 2008 to February 2011. He managed a team that came to include three others and a wide range of projects. Lars’ great knowledge of and love for amusement parks, their history and the organisations behind them is a valuable trait and I have personally learned a lot about the industry from him. Furthermore, he used this knowledge extensively in the strategic development of Tivolis's website, webshop and other marketing channels, such as mobile, television and social media. As a manager Lars is a firm believer of freedom with responsibility and his relaxed attitude and great sense of humour makes him pleasant to be around. Even when under pressure he strives to maintain a good atmosphere and participates actively in the daily social life of the office. He is very conscious about his responsibilities and he is not afraid to ask for help or constructive input. I highly recommend Lars; a team player with positive managing skills and a great sense of humour!
Hans Peter Isidor
I have worked together with Lars on different project aimed for the attraction industry in Combine A/S. During these projects Lars has proven as a person with excellent skills within digital business development. Lars has a great
Marie Raabye
Lars managed me during my work in Tivoli’s Online Marketing department from January 2008 to February 2011. He managed a team that came to include three others and a wide range of projects. Lars’ great knowledge of and love for amusement parks, their history and the organisations behind them is a valuable trait and I have personally learned a lot about the industry from him. Furthermore, he used this knowledge extensively in the strategic development of Tivolis's website, webshop and other marketing channels, such as mobile, television and social media. As a manager Lars is a firm believer of freedom with responsibility and his relaxed attitude and great sense of humour makes him pleasant to be around. Even when under pressure he strives to maintain a good atmosphere and participates actively in the daily social life of the office. He is very conscious about his responsibilities and he is not afraid to ask for help or constructive input. I highly recommend Lars; a team player with positive managing skills and a great sense of humour!
Experience
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Soft Play
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United States
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Recreational Facilities
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1 - 100 Employee
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Business Development Manager
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Aug 2021 - Present
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IAAPA
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Member IAAPA EMEA M&S Committee
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Oct 2020 - Present
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AttractionBiz
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Denmark
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Travel Arrangements
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Owner and Managing Director
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Jun 2011 - Present
AttractionBiz services are based on knowledge developed over nearly a decade of work in the entertainment and tourism industry - most recently in the famous amusement park Tivoli in Copenhagen. Based on a core expertise in the leisure industry AttractionBiz can help your facility to gain the full potential of digital marketing, e-commerce and strategic planning for the use of mobile technologies and social media. Furthermore AttractionBiz can assist your facility in the overall strategic planning and always keep you updated on news, trends and tendencies in the industry. Show less
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MK Themed Attractions
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Denmark
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Travel Arrangements
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1 - 100 Employee
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Themed Attraction Manager
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Jan 2016 - Aug 2021
- Responsible for sales of festive lighting, fiber glass products, animatronics and decor in Denmark - Global responsible for all network in and sales towards the attraction-industry - Development of new experience products attracting new strategic customers - Provide our customers with greater knowledge about the value of working with experiences - Responsible for the establishment of a Danish competence center within the market of themed attractions. - Responsible for sales of festive lighting, fiber glass products, animatronics and decor in Denmark - Global responsible for all network in and sales towards the attraction-industry - Development of new experience products attracting new strategic customers - Provide our customers with greater knowledge about the value of working with experiences - Responsible for the establishment of a Danish competence center within the market of themed attractions.
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IAAPA
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Member IAAPA EMEA Educational Committee
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Jan 2017 - Sep 2019
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Copenhagen Business School
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Denmark
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Higher Education
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700 & Above Employee
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Guest Speaker
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May 2014 - Sep 2015
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Tourlex
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Denmark
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Travel Arrangements
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1 - 100 Employee
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Chief Advisor
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Feb 2013 - Sep 2015
Responsible for the establishment and launch of a new Knowledge and Competency Centre for digital tourism. Results - On 1 June 2013 Tourlex was launched as an independent unit under Combine A/S - Establishment of the Tourlex Advisory Board, with representatives from leading companies within Danish tourism. - Established co-operation/collaboration with tourism organizations across Denmark, including e.g. the Ministry for Business and Growth, the Danish Chamber of Commerce and VisitDenmark. - Established an associate partnership with Copenhagen Business School. Show less
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Combine A/S
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Denmark
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IT Services and IT Consulting
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1 - 100 Employee
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Business Developer
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Feb 2013 - Sep 2015
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VisitNordsjælland
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Denmark
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Travel Arrangements
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1 - 100 Employee
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Project Manager - Concept and Technology development
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Jun 2012 - Feb 2013
Responsibilities: - Responsible for the development, evaluations and optimizations of digital tools to support the tourism products under the EU-project ‘Destination development of the Royal North Sealand.’ Results: - Setup and commissioning of information stands and commissioning and further development of a mobile app. - Requirements specification and development management of an advanced bookingsystem and as well digital dissemination of the concept- and experience routes. - Initiation of proces for presence on social medias. Show less
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Wonderful Copenhagen
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Denmark
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Leisure, Travel & Tourism
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100 - 200 Employee
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E-Business Manager
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Sep 2011 - Jun 2012
Responsabilities: - Commercial development of Wonderful Copenhagens online platform - Development and reach of objectives on the Citybreak Hotel-booking platform. - Projectmanagement on the implementation of a central SEO, SEM and tracking strategy Results: - Implemented systematic and operational data collection, including among other established e-commerce and event tracking. - Optimized B2B partner sales material and initiated coorporation on content sharing and extension of Wonderful Copenhagen online sales channels Show less
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IAAPA
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Member of the European Educational Committee
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2010 - Nov 2011
Participated in the planning and execution of educational tracks for Euro Attraction Show 2010 and 2011. Participated in the planning and execution of teaching at the Institute of Attraction Managers 2010 and 2011. Participated in the planning and execution of educational tracks for Euro Attraction Show 2010 and 2011. Participated in the planning and execution of teaching at the Institute of Attraction Managers 2010 and 2011.
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Tivoli
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Denmark
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Travel Arrangements
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500 - 600 Employee
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Project Manager, Online
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Jun 2005 - Aug 2011
Responsibilities: Strategic requirement specification and development of Tivoli’s online activities. Daily management of four employees. Results: 232 per cent increase in unique visitors on Tivoli.dk and 165 % increase in revenues. Establishment of Tivoli’s Facebook presence with 80,000 fans. Nominations for the largest Danish e-commerce awards in 2007, 2008 and 2010. Specialized education: - Disney Institute 2010: Change Leadership - IAAPA/EAS 2009: Institute for Emerging Leaders - Disney Institute 2009: Leading through turbulent times - IAAPA 2009: Blue Ocean Strategy Show less
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Partner
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2002 - Jun 2005
Project management and requirement specification of software products. BTB sales and vendor contact in the EMEA region. 2003-2005 Chairman of the board Project management and requirement specification of software products. BTB sales and vendor contact in the EMEA region. 2003-2005 Chairman of the board
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IT Staff Member
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Aug 2001 - Jun 2005
IT-security and infrastructure Development of software for internal use IT-security and infrastructure Development of software for internal use
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Founder
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2003 - 2005
Founder of www.themeparkdenmark.dk which has grown to be the largest Danish online community for theme park enthusiasts. Founder of www.themeparkdenmark.dk which has grown to be the largest Danish online community for theme park enthusiasts.
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Sergeant
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2000 - 2001
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Community
