Experience

Culture Group Pte Ltd

• Singapore
• Entertainment Providers
• 1 - 100 Employee

• Head of Growth Management & Operations

  • Aug 2019 - Present

  Project / Program Management• Manage the company’s centralized ‘project management’ function, establishing clearly defined best practices, ways of working and functions• Recruit and manage project managers to assist in this when/where applicable• Support account directors or other account personnel in the use and management of project management toolsOperations• Develop and manage company operational processes relating to internal Culture Group functions (including developing and operationalizing key functions, etc.)Business Development• Contribute to the company’s revenue growth by participating in (directly or with support of other agency personnel) development of new clients• Contribute to the company’s revenue growth by participating in (directly or with support of other agency personnel) revenue growth from existing clients through new scopes of work and renewals• Contribute to the company’s growth by handling client onboarding process with regard to both business affairs (scope of work process and confirmation) and client delivery (project management function)Human Resource• Oversee the management of company growth in operational areas including employee recruitment, employee onboarding and employee role management• Co-manage employee on-boarding and HR processes with the company’s finance director and accountants General• Serve as a company ambassador within local and regional marketing and business communities, presenting a positive and effective image of Culture Group as a thought leading culture marketing agency Show less

• Director of Program Management

  • Aug 2017 - Aug 2019

  • Served as overall project management director, serving a variety of clients across Southeast Asia with particular focus on Philippines, Cambodia and Singapore • Managed and coordinated the planning, coordination and execution of client’s entertainment and content marketing initiatives, contractual fulfillment and asset management • Facilitated, coordinated and participated in day-to-day communication with clients, rights holders, production partners, media properties any other relevant parties involved in the development and activation of a project, production or property • Worked with client business units to identify, tracked and managed goals and objectives • Coordinated and facilitated the creation of relevant research and insights to support, drove and measured client’s business decisions and results • Evaluated partnership and content opportunities and prepared ROO and ROI based POV do-cents, cataloguing them in each instance and managing their presentation to the client • Catalogued and fielded new strategic, innovative and/or creative projects proactively and/or upon assignment by client and agency management Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate - Client Leadership

  • Aug 2016 - Aug 2017

  Key Account: Unilever Philippines • Served as overall category lead for total Unilever Food Brands such as Knorr & Lady’s Choice - Managed media planning & buying requirements of total foods portfolio - Served as key lead person on campaign management • Served as overall lead in handling media requirements of Unilever Food Solutions, the business to business department of Unilever Foods Key Account: Unilever Philippines • Served as overall category lead for total Unilever Food Brands such as Knorr & Lady’s Choice - Managed media planning & buying requirements of total foods portfolio - Served as key lead person on campaign management • Served as overall lead in handling media requirements of Unilever Food Solutions, the business to business department of Unilever Foods



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Media Manager

  • Feb 2014 - Aug 2016

  Key Accounts: Unilab Team, JG Summit Group (Universal Robina Corporation & Cebu Pacific Airline), Century Pacific Food Inc. • Served as team lead of all media strategy and buying requirements of Unilab Pediatrica Brands, specifically the business of “Back-On-Track” medicines (with almost P300M media spending) and Regional/Local accounts (with less than P80M media spending) • Handled “Back-On-Track” Brands – Biogesic For Kids (BFK), Pambatang Solmux, Children’s Bioflu, Pambatang Neozep, Dolan, Allerkid, Disudrin • Regional Brands: Enervon Syrup, Allerin, Kiddilets, Restime • Handled a team, composed of three media planners/buyers and one media implementer • Highly exposed and was a lead planner of all non-traditional activations, such as metro wide and regional on-ground and direct to consumer engagement activities • Handled digital projects – Facebook fan page, partnership with mommy bloggers and media buying in relevant websites for moms • Served as overall head of URC – Confectionery Team, in charge of creating media strategy for FMCG brands like Cloud 9, Chooey Choco, Candies – Maxx, XO, Dynamite • Overall lead of planning and buying of above the line media of Cebu Pacific Airline • Overall lead of total Canned Meat of Century Pacific Food Inc. In charge of media strategy, creative media and buying (ATL, BTL and Digital) of major brands like Argentina Corned Beef, Swift, Wow Ulam, 555 Carne Norte Show less



Havas Media Ortega

• Business Unit Director, Client Service

  • Nov 2013 - Feb 2014

  Key Accounts: Reckitt Benckiser & SM Supermalls• Served as lead person in handling both media strategic and buying requirements of total Reckitt Benckiser Philippines. Brands included are Lysol Household Line, Strepsils, Gaviscon, Durex, Veet, Mucinex and Mortein• Lead person in handling media strategic requirements and account servicing of SM (SM Cares, SM North Edsa, SM Aura, SM Foodcourt and SM Supermalls), October 2013 to February 2014• Launched and handled day to day print media buys of Shang Salcedo Place, luxury high rise condominium in Makati. This account was part of Kuok Group in the Philippines• Managed overall nationwide ATL and BTL requirements of Convergys Philippines – leading BPO/call center company in the Philippines Show less

• Business Unit Manager, Client Service

  • Dec 2012 - Nov 2013



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Planner/Buyer

  • Jun 2011 - Oct 2012

• Media Planner/Buyer

  • Feb 2009 - Jun 2011



Dual Action Blender

• Makati City, Philippines

• Creatives

  • Jul 2008 - Feb 2009

  Key Accounts: Nestle Philippines, Equicom Bank • Contributed campaign ideas for Nestle and Equicom Savings Bank • Performed basic art direction and copywriting • Responsible on content updates within the Nestle Website Key Accounts: Nestle Philippines, Equicom Bank • Contributed campaign ideas for Nestle and Equicom Savings Bank • Performed basic art direction and copywriting • Responsible on content updates within the Nestle Website