Lead Product Designer

• Oct 2021 - Present

Lead Designer

• Mar 2021 - Oct 2021

Lead Product Designer

• Jan 2020 - Mar 2021

I set up and led a team consisting of 3 designers and 1 researcher to design a customer relationship management and applicant tracking web application system for the international, award winning recruitment company Robert Walters. I set up and led a team consisting of 3 designers and 1 researcher to design a customer relationship management and applicant tracking web application system for the international, award winning recruitment company Robert Walters.

Lead Product Designer

• Jul 2019 - Dec 2019

I worked with commuter staff from large institutions such as Borough Councils, IKEA, Toyota, Land Rover to improve the FAXi iOS and Android app. I redesigned the information architecture, simplified the commuter matching experience and the commute verification process. This lead to an increase of 14% in active user base. I worked with commuter staff from large institutions such as Borough Councils, IKEA, Toyota, Land Rover to improve the FAXi iOS and Android app. I redesigned the information architecture, simplified the commuter matching experience and the commute verification process. This lead to an increase of 14% in active user base.

Product Owner & Lead Designer for PureGym App

• Oct 2018 - Jul 2019

Working with gym goers to understand their needs I designed a workout plan builder, a gym attendance monitor, a gym busyness indicator, a simplified navigation and account section, a monthly report generator and a simplified joining process which lead to a membership increase in 8% on mobile. Working with gym goers to understand their needs I designed a workout plan builder, a gym attendance monitor, a gym busyness indicator, a simplified navigation and account section, a monthly report generator and a simplified joining process which lead to a membership increase in 8% on mobile.

Lead Product Designer

• Mar 2018 - Oct 2018

Designing and user testing the next generation of digital products for Tuesday; a profitable start up company owned by M&S that runs a digital personal styling service which integrates manual input from styling experts and artificial intelligence to create a bespoke service at scale. Designing and user testing the next generation of digital products for Tuesday; a profitable start up company owned by M&S that runs a digital personal styling service which integrates manual input from styling experts and artificial intelligence to create a bespoke service at scale.

Lead UX Designer

• Oct 2017 - Mar 2018

Product Manager & UX Designer for Bookatable & Michelin Apps

• Jan 2017 - Oct 2017

Product Owner for B2B Website & App

• Oct 2016 - Jan 2017

Lead Mobile UX Designer

• Apr 2016 - Oct 2016

Senior UX Designer

• Dec 2015 - Mar 2016

Responsive website design for Legal Hub & Conveyancing site Completed two projects to research and design responsive websites which increase Which?'s legal service traffic and explain conveyancing in depth. • Product Vision – I outlined the vision for the website based on stakeholder requirements • Roadmap – I created and maintained the timeline and communicated updates to the stakeholders • Interviews & Workshops – I worked with the stakeholders to gain business requirements and ensure the correct direction • Process Flow – I mapped the conveyancing process so that the right web pages could be set up • Site Structure – I drew up the site structure and feature set for the project • Competitor Analysis – I conducted research into competitor’s products and communicate key concepts to stakeholders • Interaction Design – I designed the responsive website using Axure with options for stakeholders to decide between • User Scenarios & Journeys – I drew up scenarios for each persona which covered all conveyancing situations (first time buyer, remortgaging etc) and mapped out their journeys through the product • Content Strategy – I worked with the digital editor to work out what content needed to be written • User Testing – I wrote the first draft of the user testing script and contributed to the extensive user research before including the findings in the designs • User Stories – I wrote out the user stories and acceptance criteria in JIRA for the developers to use • UI Consulting – I worked with the UI designer to come up with the look and feel

Head of Product

• Dec 2014 - Dec 2015

Mobile App & Web PlatformResponsible for the vision, strategy, tactics and roadmap of the social network and specialist user portals. Overseeing the work of 70 people across 7 multi-disciplinary product teams.• Product Management – Creating and maintaining the strategy, roadmap, market positioning and high level backlog and galvanising people through clear articulation of the vision and progress• Working with Teams – Putting together the work for 70 tech and product staff members split into 7 teams capable of independent working as they are made up of Product Owner, FE Devs, BE Devs, Infrastructure Devs, UX Designer, User Researcher and UI Designer• Scenario & Journey Lead Design – Worked with research, design and tech to create personas, scenarios, user scenarios/journeys, user problems and value propositions and then prioritised them to give clarity and focus• Eliciting Requirements and Feeding Back – Liaised frequently with investors, C-suite, partners, customers, tech and other stakeholders• Agile Workflow Process – Helped in creating the product development process• Ideas Management – Came up with product ideas and reviewed those from other people, then implemented the best• User & Market Research – Worked with research department to understand the market, competitors and customers and then put the relevant findings into the product• Monitoring – Defined success metrics (acquisition, activation, retention, referral, revenue) for MixPanel and business KPIs and then monitored and interpreted the output before pivoting the product based on the results

Business Analyst / UX Designer

• Jun 2014 - Dec 2014

Mobile AppDesign and develop the iPhone and Android app versions of the Crowdmix product• Requirements Gathering – I interviewed and ran workshops to collect requirements• UX Design – I put together clear and thorough wireframe journeys to compliment user stories and acceptance criteria• Agile Scrum Master – I helped remove impediments for the team and ensured smooth running• Product Ownership – I oversaw the developers and testers to ensure sprint completion on time and to spec• Personas – I researched into the stereotypes of potential users of the Crowdmix product

Business Analyst / UX Designer

• Jan 2014 - Jun 2014

Euromoney Plutus Project First phase redesign of the euromoney.com website to coincide with the new business model • Domain Modelling – Aided in mapping out Euromoney’s sphere of influence • Personas – Created in-depth personas based on behaviour data to ensure a user-based project • User Requirements Gathering – I organised and facilitated 47 workshops with representatives from Barclays, Citi, HSBC, Deutsche Bank, Deloitte, Princeton University and many others • As-Is study – Compiled diagrams and documentation based on the existing content and functionality around banking news, polls (e.g. Euromoney FX Survey) and awards (e.g. Euromoney Awards for Excellence) • Competitor Analysis – Completed in depth functional, content and business model analysis of countries such as Financial Times, The Banker, Thompson Reuters and many others • User Behavioural Analysis – Interpreted data from Google Analytics, WebTrends and BOAT to understand how users used the website • Subscription & Business Modelling – Interviewed key members of staff and created business/subscription models for consideration by the board Syndication Project The addition of functionality to an existing lucrative system for syndicating content to third party providers • User Stories – Created and maintained all User Stories using JIRA • Wireframing – Created all wireframes and held workshops to fine tune the solution • Scrum Master – Ran the project and was accountable for removing project impediments • User Requirements Gathering – Elicited requirements from external users such as Dow Jones, Lexis Nexis, EVSCO and ProQuest as well as internal stakeholders • Integration with CMS – Oversaw the transition from the legacy CMS system to the new ‘Delphi ISIS’ system • Systems Modelling – Created the UML documents to map out the as-is and t-be systems • User Acceptance Testing – Wrote the test scripts and ran the UAT for the project

Business Analyst / UX Designer

• Sep 2013 - Dec 2013

Feasibility study and R&D into a web-based dashboard which amalgamates content and functionality from existing sites to enable semantic search, seamless user experience and subscription cross-pollination. • Eliciting requirements – interviews and workshops with key stakeholders • Personas – creating in-depth personas to ensure a user-based project • User Story & User Journey documentation • UX Design – creating detailed wireframes (Axure RP) for use in communicating functionality • Domain Modelling – aiding in the application of this into the website design • Presentations – presenting results to the business owner, product manager and key staff • Subscription Model – creating a model to reflect the needs of potential users • Process Modelling – transforming complex requirements into simple, logical system processes

Business Analyst / Product Owner / UX Designer

• Oct 2012 - Sep 2013

Gathering and sorting requirements, creating functional specs, UML diagrams and Use Cases, wireframes (Axure) and the first draft designs for the following agile projects. • Mobile & Web Onramp Redesign – Overhaul and update the rara onramp to entice new customers • Facebook/Twitter Registration & Sign in – Allowing Facebook registration and sign in to the service • User Profiles & Playlist Sharing - Enabling Users to create a profile and share their playlists in order to open rara up to social marketing opportunities • CMS - Outline requirements for a move across to CMS to enable staff to update the service • Testing – Regression and acceptance testing of the developers output • KPIs - Creating and maintaining business intelligence reports and VB coding automatic data updates

Business Analyst

• Oct 2011 - Oct 2012

UMPG Recs, UMPG Works, Digital Music Library Web portals for accessing detailed song information • Eliciting Requirements – I interviewed the project manager, senior VPs and end users to gather a set of requirements that cover all needs • User Storys – creating and maintaining user stories and the backlog • Wireframes – using Axure and Omnigraffle I created clickable wireframes with feature options for stakeholders to use to increase clarity and make decisions easier • Scrum Master – I held the responsibilities for removing impediments to the developers and enforcing Agile ceremonies • Modelling – UML and ERD models to aid in the develop understanding of the requirements • Help Videos – wrote and produced the help videos to instruct the users as to how to use the system • UAT – I wrote out acceptance criteria and tests for the Testers to perform UPPM Music iOS App Showcasing Universal’s catalogue on the iPhone and facilitating effective account management • User Research – I undertook a wide reaching user research project to understand the problems and needs of the proposed users • Personas – from the user research I put together comprehensive personas to base our designs around • User Journeys – I mapped out the user’s journeys showing screen mock-ups and giving prioritisation recommendations • Wireframes – I created paper prototypes and from the learnings then went on to user journeys with screenshots to show stakeholders and devs how it would work • Product Mapping – Mapped out the vision for the product to show the end result to gain sign off and focus in the team • User Testing – I tested with the users each part of the design and development as it was made and made recommendations as to adjustments based on the feedback • Analytics – I specified the analytics we require to understand how the users used the product and then interpreted those analytics and reported back to the project manager

Business Analyst

• Nov 2009 - Sep 2011

Responsibilities:• Review systems, recommend changes and implement them• Frequent liaison with technical architects to design relevant IT solutions• Develop and schedule work plan instructing managers to ensure smooth quarterly running• Liaise with stakeholders at all levels to uncover issues and solve them• Produce high quality, detailed and accurate data analysis, regular reporting and highlighting key information to support senior management• Collect and collate appropriate data for use in databases and conduct related research • Develop tools and templates to ensure accurate and consistent data capture and delivery • Generate reports using IT / database systems and assist in their analysis • Manage the change and monitor the quality of data systems and company information Key Achievements:• Creative and innovative thinking has lead to greatly enhanced work plan enabling an increase in efficiency and a greater degree of control.• Built on strong methodical, analytical and problem solving skills • Now an expert Excel/Word/PowerPoint user • Created and simplified systems leading to improved efficiency and acceptance

Scheme Development & New Business Consultant

• Aug 2008 - Nov 2009

Responsibilities: • Project management • Analysis of internal systems and data and implementing improvements • Creating and designing more effective licensing methods • Developing and sustaining strong links with key business areas and engage with multiple areas and stakeholders • Planning and managing user acceptance testingKey Achievements: • Solely responsible for completing a full systems analysis, exhaustive stakeholder consultation and management of the production music online application service development • Produced in depth reports detailing the financial and health of internal schemes and systems • Provided well researched recommendations and further guidance for stakeholders’ systems • Saved PRS for Music a minimum of £50k through the set of recommendations

Music Licensing Agent

• Apr 2007 - Aug 2008

Responsibilities: • Account & client management • Brokering B2B deals for media driven companies using music in adverts and films • Providing advice and support for all licensing enquiries • Developing and maintaining relationships with publishers, labels and stakeholders • Assisting in debt management, audit assistance and business objectives Key Achievements: • Responsible for generating in excess of £500k • Negotiated successful deals with companies including ‘The Telegraph’, ‘McDonalds’ and O2. • Obtained a recognition award for exceeding set objectives and targets • Placed music in corporate, adverts, television and film. The last being for the hit movie ‘Telstar’.

Partner

• Aug 2008 - Aug 2011

Working within a start-up animation studio in many capacities including as Manager, Music and Business Consultant, Script Writer and Creative. Pison is working on the following and can be read about in more detail on the website - www.pisonstudio.com Kids TV Animation (BB) Script Writing (Comedy Series) Feature Film (Lion & Blue, Tiger Flower) Music & Media (Pison Music, OotA) Working within a start-up animation studio in many capacities including as Manager, Music and Business Consultant, Script Writer and Creative. Pison is working on the following and can be read about in more detail on the website - www.pisonstudio.com Kids TV Animation (BB) Script Writing (Comedy Series) Feature Film (Lion & Blue, Tiger Flower) Music & Media (Pison Music, OotA)

PR Assistant

• Feb 2007 - Apr 2007

(Work Experience) Responsibilities: • Assisted in client-based activities • Co-ordinated tour scheduling and ISDN radio interviews • Developed Marketing strategies • General administration and PA duties • Networked and built strong client relationships (Work Experience) Responsibilities: • Assisted in client-based activities • Co-ordinated tour scheduling and ISDN radio interviews • Developed Marketing strategies • General administration and PA duties • Networked and built strong client relationships

Artist Manager

• Dec 2005 - Feb 2007

Responsibilities: • Managed and co-ordinated a team developing 6 artists • Managed team of four employees • Negotiated contracts • Planned and co-ordinated tours • Managed promotion through radio airplay and TV appearances • Designed and co-ordinated street team structures • A&R Key Achievements: • Managed and organised from concept to completion all company and artist events • Developed strategies for marketing and branding of the company and artists • Co-ordinated and planned artists’ performances, diaries and events • Co-directed and edited music videos and interviews • Negotiated and obtained sponsorship deals with companies including Red Bull and Orange Amps