Elizabeth Stirling
Director of Product Marketing at RVshare- Claim this Profile
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Spanish -
Topline Score
Bio
Tyler Musa
Elizabeth is the perfect combination of being fun to work around, yet also being tenacious about her responsibilities and her career. She quickly dissects various customer segments, helping us understand how to acquire new customers and also how to retain them. As a result, it's easy for her to develop marketing campaigns utilizing social, email, advertising, partnerships, etc. to reach these customers. To do this at a company like Expedia, you must be able to organize the efforts of many cross-functional groups, managing everything from budget allocation and strategy to creative and branding. On top of that, Elizabeth is incredible at analyzing statistics around performance to determine how to improve on future campaigns. For these reasons and many more, I'd certainly recommend Elizabeth for any marketing / leadership role.
Andrea McFarling
I had the pleasure of working with Elizabeth at two separate companies. Most recently, she was responsible for starting the marketing engine for a new startup, BuyerPath. With little direction, she managed everything from events to database administration and marketing automation to lead generation. She is self-motivated, a quick learner and driven to succeed at everything she does.
Tyler Musa
Elizabeth is the perfect combination of being fun to work around, yet also being tenacious about her responsibilities and her career. She quickly dissects various customer segments, helping us understand how to acquire new customers and also how to retain them. As a result, it's easy for her to develop marketing campaigns utilizing social, email, advertising, partnerships, etc. to reach these customers. To do this at a company like Expedia, you must be able to organize the efforts of many cross-functional groups, managing everything from budget allocation and strategy to creative and branding. On top of that, Elizabeth is incredible at analyzing statistics around performance to determine how to improve on future campaigns. For these reasons and many more, I'd certainly recommend Elizabeth for any marketing / leadership role.
Andrea McFarling
I had the pleasure of working with Elizabeth at two separate companies. Most recently, she was responsible for starting the marketing engine for a new startup, BuyerPath. With little direction, she managed everything from events to database administration and marketing automation to lead generation. She is self-motivated, a quick learner and driven to succeed at everything she does.
Tyler Musa
Elizabeth is the perfect combination of being fun to work around, yet also being tenacious about her responsibilities and her career. She quickly dissects various customer segments, helping us understand how to acquire new customers and also how to retain them. As a result, it's easy for her to develop marketing campaigns utilizing social, email, advertising, partnerships, etc. to reach these customers. To do this at a company like Expedia, you must be able to organize the efforts of many cross-functional groups, managing everything from budget allocation and strategy to creative and branding. On top of that, Elizabeth is incredible at analyzing statistics around performance to determine how to improve on future campaigns. For these reasons and many more, I'd certainly recommend Elizabeth for any marketing / leadership role.
Andrea McFarling
I had the pleasure of working with Elizabeth at two separate companies. Most recently, she was responsible for starting the marketing engine for a new startup, BuyerPath. With little direction, she managed everything from events to database administration and marketing automation to lead generation. She is self-motivated, a quick learner and driven to succeed at everything she does.
Tyler Musa
Elizabeth is the perfect combination of being fun to work around, yet also being tenacious about her responsibilities and her career. She quickly dissects various customer segments, helping us understand how to acquire new customers and also how to retain them. As a result, it's easy for her to develop marketing campaigns utilizing social, email, advertising, partnerships, etc. to reach these customers. To do this at a company like Expedia, you must be able to organize the efforts of many cross-functional groups, managing everything from budget allocation and strategy to creative and branding. On top of that, Elizabeth is incredible at analyzing statistics around performance to determine how to improve on future campaigns. For these reasons and many more, I'd certainly recommend Elizabeth for any marketing / leadership role.
Andrea McFarling
I had the pleasure of working with Elizabeth at two separate companies. Most recently, she was responsible for starting the marketing engine for a new startup, BuyerPath. With little direction, she managed everything from events to database administration and marketing automation to lead generation. She is self-motivated, a quick learner and driven to succeed at everything she does.
Experience
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RVshare
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United States
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Software Development
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1 - 100 Employee
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Director of Product Marketing
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Jan 2022 - Present
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Expedia Group
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United States
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Software Development
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700 & Above Employee
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Senior Manager, Product Insights and Strategy
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Sep 2021 - Dec 2021
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Senior Global Product Insights and Strategy Manager
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May 2020 - Sep 2021
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Senior Global Product Marketing Manager
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May 2019 - May 2020
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Manager, Global Marketing Strategy
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Aug 2017 - May 2019
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Acquisition Marketing Manager, North America
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Apr 2016 - Aug 2017
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New Era Portfolio
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United States
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Artists and Writers
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1 - 100 Employee
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Marketing Manager
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Jul 2015 - Apr 2016
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Adlucent
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United States
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Advertising Services
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100 - 200 Employee
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Marketing Manager
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Apr 2014 - Jul 2015
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Client Manager
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Aug 2013 - Apr 2014
Adlucent is a retail analytics company leveraging real-time paid search to provide our clients key insight into marketing, merchandising and finance decisions. Responsible for the full lifecycle of the customer from acquisition to ultimate customer success.
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Bazaarvoice
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United States
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Software Development
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700 & Above Employee
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Client Success Director
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Aug 2011 - Aug 2013
Bazaarvoice is a content network that connects brands and retailers to the authentic voices of people where they shop. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm and Sydney. Each month, more than 400 million people view and share authentic opinions, questions and experiences about 20 million products in the Bazaarvoice network.Our technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty
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Senior Technical Support Analyst
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Mar 2011 - Aug 2011
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Technical Support Analyst
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Jun 2010 - Mar 2011
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Client Success Analyst
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Apr 2010 - Jul 2010
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Worldwide Express
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United States
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Freight and Package Transportation
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700 & Above Employee
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Business Development Executive
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May 2009 - Feb 2010
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Education
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2005 - 2009
St. Edward's University
Bachelor's Degree, International Business, Spanish -
2005 - 2006
Principia College
Global Perspectives -
Universitat Pompeu Fabra
Community
