Experience

TAKUMI

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Director | UK

  • Oct 2021 - Present

• Managing Partner

  • Jan 2021 - Present

  OUR CREATORS REJECT THE NORMS AND CONVENTIONS OF THE INFLUENCER INDUSTRY.They are cultural natives who put their audiences at the core of their craft and creativity. Our trusted role models and trendsetters connect to diverse communities with hyper-relevant, meaningful, authentic, and influential content.With 6+ years of first-party data from collaborations between the world’s most culturally credible creators and biggest advertisers, TAKUMI group arms brands with unrivalled insight and understanding to power influencer marketing and attribute actual business outcomes.



Self-employed

• Founder & Consultant

  • Oct 2020 - Jan 2021



GO!

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Head of Sport & Sponsorship

  • Jun 2019 - Oct 2020

  The Experts in New Business Transformation for #Creative, #Marketing, #Digital & #Tech businesses. Building relationships between brands and agencies - whether it's a roster review, inspiration for things to be looked at differently, the need for expertise that is missing from the mix or a simple one off requirement, GO! have the agencies for that!Spearheading the #everdaycounts philosophy. The Experts in New Business Transformation for #Creative, #Marketing, #Digital & #Tech businesses. Building relationships between brands and agencies - whether it's a roster review, inspiration for things to be looked at differently, the need for expertise that is missing from the mix or a simple one off requirement, GO! have the agencies for that!Spearheading the #everdaycounts philosophy.



Commit

• United Kingdom
• Advertising Services

• Brand Experience & Storytelling (Freelance)

  • Feb 2019 - May 2019

  Commit is a strategically led digital practice based in Manchester, focused on the development of digital video communities, user generation of branded video content and co-creation/influencer opportunities. Core to Commit’s capabilities is Propeller, proprietary technology that allows brands to build and scale ‘owned’ creator communities, quickly. Commit is a strategically led digital practice based in Manchester, focused on the development of digital video communities, user generation of branded video content and co-creation/influencer opportunities. Core to Commit’s capabilities is Propeller, proprietary technology that allows brands to build and scale ‘owned’ creator communities, quickly.



Manchester United

• Spectator Sports
• 700 & Above Employee

• Associate Director (Global)

  • Nov 2015 - Jan 2019

  • Global position with a primary focus on principle partner Chevrolet and the Uber driver and rider partnership in-market (EMEA, LATAM, APAC, UK and US).• Working with CEOs, CMOs, CBOs and their teams to identify the role of Manchester United within their wider business objectives and to develop global marketing strategies, as well as driving in-market engagement through marketing and commercial activity. • Leveraging the power of Manchester United’s brand and athlete talent, to create world reaching and engaging campaigns to ensure the sponsorship of Manchester United was integrated into the marketing mix to showcase the power of connected, global marketing.• Understanding and identifying the role of “the fan” and how that creates a marketing segmentation in order to focus the partnership and showcase success in an unrivalled territory.• Working with agencies, media owners and publishers, to guide through the opportunities and expertise of sponsorship, understanding football fans, working with athlete talent and leveraging the global media publisher and owner that is Manchester United.



The fresh Group

• Events Services
• 1 - 100 Employee

• Account Director (Mat Cover)

  • Aug 2015 - Nov 2015



FanatiCo (Part of the Ear to the Ground Group)

• Relationship & Creative Communications Director

  • Dec 2014 - Jun 2015

  Founding member of FanatiCo, a sister company to Ear to the Ground. Our mission is simple; to unlock the passion in business, individuals and workplaces by surfacing the fans that already exist and using them, to turn your workplace into a fan-base that will attract more fans as it grows.It’s not about trying to “manufacture” the same fandom that people have for their sports teams or band. It’s about unlocking the passion we see in a more sustainable way; so the discretionary effort that people give when they connect, identify and feel that they belong to something that they believe in, becomes the norm. It’s a simple recipe; give people something to love, let them connect and commit to it, watch them create, communicate, transform and deliver the goods in a way that inspires everyone. It’s an authentic journey of science, magic, playing live and amplifying results.Our Services include;• Leadership Engagement & Development• Insight & Planning• Creative Communications• EvaluationConnect with me Twitter @mimihowells82 or @FanatiCOcompany



Ear to the Ground

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Apr 2012 - Dec 2014

  We are called Ear to the Ground. We connect the World’s biggest brands with fans, through our deep understanding of fan bases and knowledge of how to move them. We work with ambitious brands and rights holders to help them get more from their sport and music assets. Our mission is to understand the emotion, devotion and irrationality that make ‘fans’ behave so differently from ‘consumers’. This drives our creative process and enables us to produce activations and campaigns that fan bases will like, follow, share and most importantly love. You’ve got great assets now let’s get out there and use them... Connect with me Twitter @mimihowells82



driven

• Senior Account Manager

  • Apr 2010 - Apr 2012

  Managed the fully integrated account for Vimto, including TV, Video teasers, Viral films, Digital - award winning MTV site takeover; advertising, YouTube channel; Social media - Facebook page and advertising; Radio, Spotify and We7; Trade advertising and support. Other accounts included Alpecin, Amey, Carcraft and the Museum of Science and Industry. Managed the fully integrated account for Vimto, including TV, Video teasers, Viral films, Digital - award winning MTV site takeover; advertising, YouTube channel; Social media - Facebook page and advertising; Radio, Spotify and We7; Trade advertising and support. Other accounts included Alpecin, Amey, Carcraft and the Museum of Science and Industry.



The Market Creative Consultants

• Senior Account Manager

  • Feb 2008 - Apr 2010

  Every woman's dream job - effectively shopping for a living!A strategic retail and brand consultancy that drives shoppers to brands and delivers seamless thinking across the entire shopper journey.A world of branding, integrated advertising, stunning packaging, and loads of instore magic. Every woman's dream job - effectively shopping for a living!A strategic retail and brand consultancy that drives shoppers to brands and delivers seamless thinking across the entire shopper journey.A world of branding, integrated advertising, stunning packaging, and loads of instore magic.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Apr 2006 - Jan 2008



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Account Manager (Mat Cover)

  • Jan 2006 - Apr 2006

  Maternity cover on Aldi. Maternity cover on Aldi.



Target Marketing Communications

• Senior Account Executive

  • 2004 - 2006