Consultant (Full-time), Hupalupa & HupalupaExpo & HupalupaGO

• May 2019 - Present

HL Expo: Body Worlds: Animal Inside Out Lead Team Member HL Expo: NASA Space Adventure, The NBA Exhibition Lead Team Member HL: Operational Excellency Support + Gaming Equipment Supplier + Technical Support. Hupalupa received the award for the most successful themed indoor entertainment center in Feb 2020 and 2022 (By Atrax) HL Expo: Body Worlds: Animal Inside Out Lead Team Member HL Expo: NASA Space Adventure, The NBA Exhibition Lead Team Member HL: Operational Excellency Support + Gaming Equipment Supplier + Technical Support. Hupalupa received the award for the most successful themed indoor entertainment center in Feb 2020 and 2022 (By Atrax)

Sales & Retail Business Development Manager

• Feb 2015 - Present

- Launched Hologate in Turkey (Best Location-Based Entertainment VR in the world). Exclusive distributor of the LBE VR in Turkey and across the region (Greece, Israel, Russia, Central Asia) - Have sold gaming machines, arcade games, pools, soccer tables, soft play/trampoline/rope-course equipment. Key Business Partners/Manufacturers: Sega, Ice Games, Bandai Namco, Cheer Amusement, UNIS, and EMBED - Introduced trampoline, wall-climbing structures, and rope-play equipment through local and… Show more - Launched Hologate in Turkey (Best Location-Based Entertainment VR in the world). Exclusive distributor of the LBE VR in Turkey and across the region (Greece, Israel, Russia, Central Asia) - Have sold gaming machines, arcade games, pools, soccer tables, soft play/trampoline/rope-course equipment. Key Business Partners/Manufacturers: Sega, Ice Games, Bandai Namco, Cheer Amusement, UNIS, and EMBED - Introduced trampoline, wall-climbing structures, and rope-play equipment through local and international partners - Created space for kids and young adults' entertainment in shopping malls and premium 5-Star Hotels - Implemented turn-key projects (incl. space and theme design) and sold ad-hoc gaming equipment /spare parts * Mall References: Ankamall, Kidsmall, AfyonPark, Özdilek, İstinye Park, Mazi Mall-Iraq, Sumqayit-Azerbaijan * Hotel References: Regnum Carya (Antalya), Lujo Hotel (Bodrum), Maxx Royal (Antalya), Rixos Premium (Antalya), Kaya Palazzo Resort (Antalya) - Managed the P&L, focused on consolidating costs (transport/vendor type) - Managed all import and export processes through customs officers - Introduced the payment and redemption game management system EMBED in the market and be the exclusive distributor since then - Followed-up technical service and assistance processes - Provided regular feedback to local start-ups that develop industrial VR-based gaming equipment - Took part in ATRAX EXPO almost every year, introduced the latest technologies and trends in the market

Marketing Manager

• Feb 2012 - Jan 2015

*** FUNLAB FAMILY ENTERTAINMENT CENTER® operates under mother company B.A.L.O, distributor of world's prominent entertainment unit manufacturers such as SEGA and ICE to name a few. FunLab facilities provide 360 degrees of fun to kids and teenagers and are owned by my entrepreneur cousin (family business), who invests in Real Estate, Tourism, Restaurant&Cafes, Leisure, Kids-Focused Businesses including FECs (Family Entertainment Centers in Shopping Malls) Expansion: - Opened new… Show more *** FUNLAB FAMILY ENTERTAINMENT CENTER® operates under mother company B.A.L.O, distributor of world's prominent entertainment unit manufacturers such as SEGA and ICE to name a few. FunLab facilities provide 360 degrees of fun to kids and teenagers and are owned by my entrepreneur cousin (family business), who invests in Real Estate, Tourism, Restaurant&Cafes, Leisure, Kids-Focused Businesses including FECs (Family Entertainment Centers in Shopping Malls) Expansion: - Opened new facilities in Istanbul, Eskisehir, Corum, and Bursa to increase coverage across Turkey - Created franchising agreement terms for potential investors and exhibited the company in coveted EXPOs such as Retail Days or Bayim Olur Musun Franchising Fair - Subleased contracts for potential business partners inside the facilities and enlarged total subleased area. F&B integration significantly improved "time spent" inside the facilities Partnerships: - Initiated GNCTRKCLL partnership with Turkcell and improved trial among youth - Managed cross promos with other retailers (Burger King, Boyner/YKM, MediaMarkt) and increased basket average/trial of new games. - Created long term partnerships with Children's Theatres and Children's Brain Development Ateliers to provide 360-degree experience for low-aged consumer groups - Created medium-term deal site offers (Grupanya, Yakala.Co) & arranged the operational flow of promo use Infrastructural: - Converted the whole payment (contactless & swipe) and CRM system to EMBED - Internationally the best product in the market, improved system stability, and increased client satisfaction - Redesigned websites and mobilized company platforms - Improved visual display quality and introduced tools to amplify campaign effectiveness - Utilized in-depth data analysis through SQL and redesigned campaigns or game locations accordingly

Head Of Digital

• Aug 2010 - Dec 2011

- Built capability and teams at the agency for different functions: Search Engine Marketing, SEO, Social Media, Community Management, Online Video Advertising, Analytics & Data Analysis - Point of contact for all P&G brands' digital strategy creation and implementation - Leveraged GroupM digital resources and talent for all key clients - Built capability and teams at the agency for different functions: Search Engine Marketing, SEO, Social Media, Community Management, Online Video Advertising, Analytics & Data Analysis - Point of contact for all P&G brands' digital strategy creation and implementation - Leveraged GroupM digital resources and talent for all key clients

Communication Supervisor, Procter&Gamble Account, Health & Beauty Care Category

• Aug 2008 - Jun 2010

- Involved in Hair Care, Oral Care, Hair Colorants, Skin Care, and Color Cosmetics categories - Designed holistic marketing communications: ROI Maximization, Receptivity Insights Generation, Research Utilization & Design, Initiative Planning. Aligned communication tools in line with the prime prospects' characteristics - Led all P&G agencies (creative, PR, digital, BTL & In-store) to ensure idea and execution consistency among multiple touchpoints

Regional (CEEMEA) Communication Supervisor, Procter&Gamble Account, Grooming & Skin Care

• Aug 2008 - Mar 2010

- Garnered all relevant communication-related media and research findings at different markets across CEEMEA and came up with solid action plans specifically for Olay and Gillette brands - Prepared quarterly and yearly regional communication reviews as inputs to the new fiscal year's comm. plans - Based on learning and insights, developed multi-channel communication templates for Olay and Gillette

Communication Supervisor, Procter&Gamble Account, Grooming & Braun

• Mar 2008 - Aug 2008

Senior Communication Planner, Procter&Gamble Account, Grooming & Braun

• Aug 2006 - Mar 2008

Quantitative Market Researcher

• Oct 2005 - Jul 2006

Identified business issues and crafted relevant quantitative research methods and applications for healthcare clients, focusing on diabetic care, cardiovascular diseases, oral care, skin care, and anesthetic techniques. Analyzed both quantitative and qualitative data, presented findings, and recommended actions. Identified business issues and crafted relevant quantitative research methods and applications for healthcare clients, focusing on diabetic care, cardiovascular diseases, oral care, skin care, and anesthetic techniques. Analyzed both quantitative and qualitative data, presented findings, and recommended actions.