Marketing Manager - Software (Enterprise)

• Sep 2020 - Present

Creating and implementing a marketing strategy for the Enterprise division (SaaS) to maximise lead and demand generation through thought-leadership campaigns including engaging content, whitepapers, case studies and webinar programme - resulting in a significant increase in net new MQLs and high value opportunities. Collaborating on global GTM product launches. Launching customer-facing virtual events to support customer retention and drive up-sell and cross-sell.Alcumus is the UK’s market-leading provider of technology-led risk management solutions that help businesses of all sizes become safer, healthier and stronger.

Marketing Manager

• Jun 2018 - Sep 2020

Reporting directly to the CEO with responsibility for lead generation for the sales team and SQL handover. Utilising the full marketing mix to promote FPM solutions by our business partners IBM, CCH Tagetik, LucaNet, Microsoft. Including website, paid search PPC, webinar programme, live events, trade shows, email marketing, annual conference, social media. Writing the annual and quarterly Marketing Plans, ensuring campaigns run to time and within budget and in line with strict IBM co-funding guidelines. Promoting the Bidetime IBM data warehousing software solution for the NHS Finance Team.HAYNE Solutions is a leading B2B financial software consultancy - IT design, delivery, training and support for finance teams in organisations of all sizes and sectors. Budgeting & forecasting, consolidation and reporting, business intelligence, analytics, data warehousing, regulatory compliance eg IFRS 16. We will match your organisation with the best IT product powered by IBM, LucaNet or CCH Tagetik on-cloud or server based. We can customise your solution with enhancements designed by HAYNE and our preferred business partners. Extensive bluechip customer base includes Next, Walgreen Boots Alliance, Royal SunAlliance, Jemca, Photo-Me. Free audit workshop "3D Vision" available. Visit the website https://hayne.co

Marketing Assistant

• Feb 2017 - Jun 2018

Data Analyst

• Oct 2016 - Feb 2017

Digital & Social Media Marketing Manager

• Oct 2012 - Sep 2016

Responsible for digital and social media marketing. Creating and repurposing content. Developing internal comms strategy. Increasing website traffic and customer acquisition through SEM. Creating social media strategy across all channels eg Twitter followers increased from <200 to 3,000+. Monitoring Google Analytics and social media insight tools to maximise reach. Writing and implementing a social media recruitment strategy which has doubled website visits and achieved excellent social media engagement. Copywriting quarterly printed and weekly email newsletters. Sourcing suitable software platforms Vuture and InterAction so that all systems would become integrated including website, email marketing, event management, CRM and financial data. Using the new email marketing module to improve engagement eg 50% open rate and <1% bounce rate. Introducing SEO and social media automation. Saving the firm £12k in 2015 in agency costs by keeping projects in-house including a recent microsite. Digital editor with a website redesign launched in April 2016 which included writing a scoping document and milestones. Training and development of BD team members, plus giving firmwide LinkedIn and Legal Directories training. Studied for the CAM/CIM Diploma in Digital Marketing in 2015.

Senior Business Development Executive

• Oct 2011 - Oct 2012

Marketing Manager

• Jun 2008 - Oct 2011

Responsible for developing and implementing the full mix of marketing and business development initiatives. These initiatives included PR, legal seminars, website development, direct mail, literature, advertising, sponsorship and social media. Working from home whilst on maternity leave, twice. Taking CIM Professional Marketing Diploma qualification.The driving force behind achieving and retaining Denison Till's CPD accreditation from the Solicitors Regulation Authority. Ensured a varied high-quality programme of CPD-accredited legal training courses, which were well regarded across the region. Successful projects included taking Denison Till to third position on Google organic listings, website relaunch in July 2011 and Twitter campaigns through @denisontill

Marketing Assistant

• Apr 2001 - Jun 2008

PA to Finance Director (Xpedite)

• Aug 2000 - Apr 2001

Contract job following relocation to York. Contract job following relocation to York.

Forensic Accounting Assistant

• Jul 1997 - May 2000

Corporate Finance Assistant

• Jul 1995 - Jul 1997

Business Services Assistant

• Jul 1994 - Jul 1995