Phil Sanday

Head of Institutional Investor Strategy at World Gold Council
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Credentials

  • Fellow of the Chartered Institute of Marketing (FCIM)
    CIM | The Chartered Institute of Marketing

Experience

    • United Kingdom
    • Mining
    • 1 - 100 Employee
    • Head of Institutional Investor Strategy
      • Oct 2020 - Present

      Generating key insights into the needs and trends of targeted institutions to help formulate effective Marketing and distribution strategies to drive engagement and stimulate demand generation for gold investment. Generating key insights into the needs and trends of targeted institutions to help formulate effective Marketing and distribution strategies to drive engagement and stimulate demand generation for gold investment.

    • Canada
    • Financial Services
    • 700 & Above Employee
    • Head of Marketing & Brand, EMEA & APAC
      • Apr 2014 - Mar 2020

      Hands on marketing leadership across EMEA & APAC creating and executing successful marketing strategies targeting institutional investors (primarily asset managers distributing UCITS and AIFMD regulated funds). Global product marketing lead for the asset servicing, transfer agency, data visualization, FX and private capital services offered to institutional investors and underlying investor clients Hands on marketing leadership across EMEA & APAC creating and executing successful marketing strategies targeting institutional investors (primarily asset managers distributing UCITS and AIFMD regulated funds). Global product marketing lead for the asset servicing, transfer agency, data visualization, FX and private capital services offered to institutional investors and underlying investor clients

    • United States
    • Financial Services
    • 700 & Above Employee
    • Executive Director and Head of Marketing - Treasury Services (EMEA), Corporate & Investment Bank
      • Sep 2004 - Apr 2014

      Led the EMEA team within an award-winning marketing organization. Published and implemented marketing strategies promoting a global Treasury Services franchise (cash & liquidity management, wholesale payments, commercial and procurement cards, supply chain and trade finance), and wider corporate & investment bank (M&A, working capital, etc.) to all identified segments across 80 countries. Led the EMEA team within an award-winning marketing organization. Published and implemented marketing strategies promoting a global Treasury Services franchise (cash & liquidity management, wholesale payments, commercial and procurement cards, supply chain and trade finance), and wider corporate & investment bank (M&A, working capital, etc.) to all identified segments across 80 countries.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Head of Marketing Support (Europe)
      • 1998 - 2004

      Responsible for the identification and implementation of marketing plans across multiple channels and all tender literature (RFPs) to promote the Securities / Asset Services business to institutional investors across Europe. Responsible for the identification and implementation of marketing plans across multiple channels and all tender literature (RFPs) to promote the Securities / Asset Services business to institutional investors across Europe.

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