Senior Account Executive & TikTok Platform Lead

• Jul 2023 - Present

Account Executive & TikTok Platform Lead

• Nov 2022 - Jul 2023

Content conceptualisation, briefing designers, having oversight on approval and optimisation process: IG, TW, FB, LI, PITikTok content conceptualisation, creation and optimisation nativeCommunity management, engagement, content scheduling, reporting & analysis for monthly reportBusiness development; list building, regular outreach, organising meetings and networking at eventsCreating photoshoot briefs, organising shoots and on-the- day-supportOnboarding, training and managing junior employeesEveryday client management to nurture relationships and build trust Producing and pitching proposals, strategies, creative developments and case studiesCampaign planning, execution and reporting on organic and paid socialOptimisation of internal processes, scopes of work and structureProducing bespoke credentials and rate cards to send to prospective clientsAccumulated lifetime views of +10Million for Truffle's TikTok. Secured 7x business inquiries from 3x viral TTs (each above 1mil views) Launched Fashion Designer Julien Macdonald's TikTok, accumulating 360k views within 24 hours, taking 3x videos viral (above 30k views)Livestream, live posting and back-stage content production for JMAW23 London Fashion Week, increased Instagram following by 27k. Launched Palaver onto TikTok, targeting Gen Z audiences, increasing brand awareness and app downloads for the launch. Accumulated 24k overall TT views in 2 months, +212% increase in followers, achieved 360 downloads, 19% increase in active app users. Show less

Account Assistant

• Aug 2022 - Nov 2022

TikTok Platform Lead: Grew followers to 22K. Produced 2X viral TT over 1.6 million views. Content Calendar creation, scheduling, live posting and daily community management for 3x clients (Greenwich Peninsula, Palaver, Keep Homes)Monthly shoot date on location for vertical content

Freelance Social Media Assistant

• May 2022 - Aug 2022

Grew TikTok followers to 10K. Produced 1x viral TikTok video at 1.6 million views. Supported in full social media management across multiple client accounts

Top Seller

• Jun 2015 - Aug 2022

Self start up small business, balanced alongside full time-employment and education Top worldwide Depop seller in 2022, with over 2,300 items sold and 15k followers Social media manager and content creator (TikTok, Reels, graphics, UGC, stories) Consistent inventory management, data analytics and financial performance Self start up small business, balanced alongside full time-employment and education Top worldwide Depop seller in 2022, with over 2,300 items sold and 15k followers Social media manager and content creator (TikTok, Reels, graphics, UGC, stories) Consistent inventory management, data analytics and financial performance

Social Media Marketing Intern

• Jan 2022 - Mar 2022

Content Creation ( Truffle TikTok, Instagram, Twitter) Community management (Truffle TT, IG, TW, Natural Deodorant Co, Eylure, Gallio) Supporting across social strategies and content curation for clients Copywriting: Twitter, Instagram, TikTok Content Creation ( Truffle TikTok, Instagram, Twitter) Community management (Truffle TT, IG, TW, Natural Deodorant Co, Eylure, Gallio) Supporting across social strategies and content curation for clients Copywriting: Twitter, Instagram, TikTok

Contributing Writer

• Aug 2020 - Jan 2022

Contributing Writer at Re-Fashion the Future Content conceptualisation, curation and having oversight on approval and optimisation process Social and Visual Content Creator: formatted for IG and web, optimised for SEO Interviewing small business owners and copywriting Contributing Writer at Re-Fashion the Future Content conceptualisation, curation and having oversight on approval and optimisation process Social and Visual Content Creator: formatted for IG and web, optimised for SEO Interviewing small business owners and copywriting

Showroom Intern

• Aug 2021 - Sep 2021

-PR Organisation and send outs (Doc Martens, Levis, Barbour, Converse) -Press Coverage (Doc Martens, Levis, Barbour, Converse, Superdry, Champion) -PR Organisation and send outs (Doc Martens, Levis, Barbour, Converse) -Press Coverage (Doc Martens, Levis, Barbour, Converse, Superdry, Champion)

Sales Advisor

• Oct 2020 - Dec 2020

Shift Supervisor

• Mar 2020 - Sep 2020

- First Class Customer Service - Day to Day Running of Store and Shift - Stock Rotation and Ordering - Key Holder - First Class Customer Service - Day to Day Running of Store and Shift - Stock Rotation and Ordering - Key Holder

Drive Thru Store Manager

• Jan 2019 - Nov 2019

- Staff recruitment, hiring, interviews, labour scheduling and staff management- Staff training and development- Data analytics, stock control, budgeting, financial management- Social media marketing

Assistant Store Manager

• Nov 2018 - Jan 2019

- Responsible for running the store on everyday basis- Staff recruitment, hiring, training and development- Staff scheduling- Financial budgeting

Shift Supervisor

• Jan 2018 - Nov 2018

- Responsible for the day to day running of the store- Ensuring consistent delivery of brand promise and quality customer service- key holder - Staff training and development

Barista

• Sep 2017 - Jan 2018

- Provide world class customer service- Cafe bussing

Assistant Shop Floor Manager

• Jun 2014 - Feb 2018

- Running an efficient and organised shop and workshop - Promotional design work used in local magazines - Responsible for end of day close and cash handling - Ability to effectively assist with customer demands via phone, email and in person - Running an efficient and organised shop and workshop - Promotional design work used in local magazines - Responsible for end of day close and cash handling - Ability to effectively assist with customer demands via phone, email and in person