Sonia Santana Cerpa
Co-Founder & Managing Director at Swiss Education Group Professional- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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French Limited working proficiency
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Bio
Experience
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Swiss Education Group Professional
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Switzerland
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Hospitality
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1 - 100 Employee
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Co-Founder & Managing Director
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Jan 2015 - Present
Co-Founded and Leading Swiss Education Group Professional, the corporate business advisory branch of Swiss Education Group. Responsible for the design, conceptualisation and development of this successful start-up project. Delivering Hospitality Business and Executive Education global consulting services; the SEG brands expansion and development in new markets; strategic innovation & project management; and executive professional education to businesses, institutions, and governments. Designing the group's digital platforms strategies. Provided Executive Education Training and public speaking worldwide on Executive Leadership, Competitive Strategy Design, Innovation & Global Trends, Data Analytics, People & Culture, Business Planning and Entrepreneurship. Lead from 2015-2019, the Master of International Business at Swiss Hotel Management School, SHMS, Switzerland. Achieving high QS World University Ranking (4th in Hospitality Management Schools).
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Hotel Investments Ltd
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Switzerland
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Hospitality
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Managing Director
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Aug 2012 - Present
Hotel Investments is a business consulting and advisory firm that provides strategic reviews, asset management, rental reviews, operator selection and development valuations of individual hotels and real estate assets worldwide. • Asset Management • Benchmarking • Practice Improvement Analysis • Capital Expenditure Cost / Benefit Analysis • Operational Reviews • Property Owner Representation• Repositioning Strategy and Analysis• Selection of the Operating Companies and contract negotiation • Macro Analysis of Tourism • Strategic Marketing • Market entry and studies of economic viability • Product Conceptualization • Strategic Planning
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BD Promotores Colombia SAS
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Colombia
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Real Estate
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1 - 100 Employee
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Director Of Business Development
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Jan 2011 - Jul 2012
Responsible for the search and selection of the hotel operator and contract negotiation. Managed the developer, fiduciary bank, and hotel operator negotiations, including architectural design, budgeting, and construction process of the hospitality and commercial spaces. BD Bacatá is an architectural complex in Bogotá, Colombia, featuring the tallest building in the country. The South Tower is 67 stories high. The development includes 120 offices and retail space, 450 apartments and a 364-room hotel; the first crowdfunded skyscraper.
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Horwath HTL Spain
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Hotel Development Director
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2010 - Jul 2011
Horwath HTL focuses on hotel, tourism and leisure consulting services. Covering every aspect of hotel real estate, tourism and leisure development. Within the hotel and real estate sector, my team was responsible for providing advice on all aspects of development, including feasibility and planning, asset management, valuation, strategic advice and operational restructuring. We worked with companies, municipalities, cities and governments on all aspects of destination development, marketing strategies, project and management assistance.
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The Fives Hotels & Residences
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Mexico
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Hotels and Motels
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100 - 200 Employee
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Director of Hotel and Real Estate Development
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Jun 2006 - Jun 2010
Reporting directly to the shareholders, I was responsible for this project from its conceptualisation, design, and construction to the hotel opening. This mix-used development located in Playa del Carmen, the Mexican Caribbean and only 40 minutes away from Cancun, offers first-class services, eight restaurants, luxury retail, seven pools, and a variety of amenities, surrounded by two of the best golf courses in the PGA. It became one of the most successful hotel and real estate rental pool business models from its launch, selling 85% of the residences within the first year of commercialisation.
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The Stein Group
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Hospitality
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1 - 100 Employee
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General Manager
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Jan 2004 - Mar 2006
Responsible as Hotel General Manager for the overall management and development of these historic and unique properties of the group in Dublin and London. Preparation of budgets and annual business plans, exhaustive cost controls, annual marketing planning, and the optimisation of all operations processes. Responsible as Hotel General Manager for the overall management and development of these historic and unique properties of the group in Dublin and London. Preparation of budgets and annual business plans, exhaustive cost controls, annual marketing planning, and the optimisation of all operations processes.
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The Doyle Collection
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Ireland
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Hospitality
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400 - 500 Employee
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Rooms Division Manager
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2002 - 2004
Responsible for the (MICE) Conference and Rooms business development, revenue management, financial projections, and the management of a team of 150 employees. Responsible for the (MICE) Conference and Rooms business development, revenue management, financial projections, and the management of a team of 150 employees.
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RIU Hotels & Resorts
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Spain
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Hospitality
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700 & Above Employee
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General Manager
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Jan 2000 - Jan 2002
Managing the daily operations of this exquisite luxury hotel with 56 beachfront suites fully focused on the excellence of their personalized guest service and attention to detail. Cost controls, talent recruitment and development, Tour Operators sales, financial analysis and reporting. Awarded with the prestigious TUI HOLLY 2001 and 2002 to the best resorts in the world, by TUI AG, the largest leisure, travel and tourism company. Managing the daily operations of this exquisite luxury hotel with 56 beachfront suites fully focused on the excellence of their personalized guest service and attention to detail. Cost controls, talent recruitment and development, Tour Operators sales, financial analysis and reporting. Awarded with the prestigious TUI HOLLY 2001 and 2002 to the best resorts in the world, by TUI AG, the largest leisure, travel and tourism company.
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Chiva-Som International Health Resorts Co., Ltd.
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Thailand
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Wellness and Fitness Services
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100 - 200 Employee
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Guest Relations Manager, Hua Hin, Thailand
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1998 - 1999
Maintaining the highest standards of customer service for the exclusive clientele of this luxury resort, considered by Conde Nast Traveller among the top 3 Best Spa Destination Resorts in the world for the last 20 years. Maintaining the highest standards of customer service for the exclusive clientele of this luxury resort, considered by Conde Nast Traveller among the top 3 Best Spa Destination Resorts in the world for the last 20 years.
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Education
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Six Seconds
Certified EQ Practitioner, Emotional Intelligence -
University of Derby
Master of Arts in Education, Developing Critical Thinking -
University of Derby
Postgraduate Diploma in Higher Education -
Swiss Hotel Management School
Postgraduate Degree in Hotel Management and Tourism -
Universidad de Sevilla
Honours Bachelor's Degree, Communication Science and Advertising