Experience

Lucky Saint | B Corp™

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Off Trade Sales Director (currently on Mat leave)

  • Jan 2023 - Present

• Head of Off Trade

  • Apr 2022 - Jan 2023

• Head of Grocery

  • Oct 2020 - Apr 2022



MHFA England®

• United Kingdom
• Professional Training and Coaching
• 100 - 200 Employee

• Mental Health First Aider

  • Jul 2021 - Present



Little Dish

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Sales Controller

  • Aug 2016 - Sep 2020



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior National Account Manager - Tesco

  • Jan 2014 - Jul 2016

  Leading a team in managing the Tesco UK, Tesco Ireland & One Stop accounts, accounting for 29% of the total DWUK turnover. • Defining a new commercial strategy for the Tesco UK business, fundamentally changing the way DWUK do business with Tesco & resulting in +3%pts margin evolution• Working collaboratively with the Tesco Global team & Danone businesses (Dairies & Baby) to unlock new relationships and deliver cross category strategic projects• Agreeing and managing the Tesco JBP in 2014-15, resulting in strong double digit, profitable growth• Project lead on cross-functional supply management team leading and defining the sales supply strategy across the whole business• Coached reports through several successful agreements of joint business plan with Tesco Ireland, One Stop & Tesco forecourts business• Increased distribution on key lines by 20% in 2015 in Tesco• Led cross functional team to deliver bespoke best in class activations, resulting in the best feature ever secured in Tesco• Delivered an all year round visibility plan securing a solus checkout space agreement and In-queue feature

• Forecourt Sector Manager

  • May 2013 - Jan 2014

  Account managing key forecourt customers; BP, Shell, Rontec & MRH. · Successfully negotiated a 3-year solus strategic joint business plan with BP, securing significant distribution increases whilst increasing profitability through mix management. · Developed a 3-year Forecourts Strategy to deliver growth in existing customers & unlock new business, developing JBPs with all accounts.

• Senior Category Manager - Sainsbury's & Waitrose

  • Nov 2011 - Apr 2013

  Category preferred supplier for both Waitrose & JS. · Led a ‘Little Waitrose’ joint strategy project resulting in winning a Waitrose Supplier Choice Award. · Led the JS main estate range review resulting in significant gains for the Danone business. · Core member of Flavoured Water Brand Champion team, responsible for performance management. NPD launches and direction of Volvic TOF & Volvic Juiced brands.

• Category Manager, ASDA & Co-op

  • May 2010 - Nov 2011

  - Delivered a piece of shopper research and category rationale to regain key listings in Co-op - Delivered ASDA FOS range review, working in house with the ASDA team as soft drinks preferred supplier.



Green & Black's

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Customer Marketing Executive

  • Aug 2008 - May 2010

  Responsible for delivering shopper insights to the impulse sector. · Created all POS and delivered placement plan to secure further feature of the Green & Black’s brand in Premium retail sites. · Developed and managed tracking documents for all NPD, delivering weekly updates to the full business with key actions for the Sales Team to take. · Used AC Nielsen/ TNS data to develop strong category rationale. Responsible for delivering shopper insights to the impulse sector. · Created all POS and delivered placement plan to secure further feature of the Green & Black’s brand in Premium retail sites. · Developed and managed tracking documents for all NPD, delivering weekly updates to the full business with key actions for the Sales Team to take. · Used AC Nielsen/ TNS data to develop strong category rationale.



Cadbury UK Holdings Ltd

• Sales Executive

  • Jan 2008 - Aug 2008

  Field sales executive in Grocery stores. Delivering key tactical objectives from the National account teams. · Built strong relationships with key store managers to leverage permanent secondary displays for Cadbury products · Led national incentive schemes for grocery customers Field sales executive in Grocery stores. Delivering key tactical objectives from the National account teams. · Built strong relationships with key store managers to leverage permanent secondary displays for Cadbury products · Led national incentive schemes for grocery customers