Experience

ORIOR Gruppe

• Switzerland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Product Management

  • Jun 2017 - Present



MENARINI Group

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Manager

  • Apr 2016 - May 2017

  • Created an eCommerce platform and digital marketing strategy that increased product sales to the extent that I was able to convince executives to continue selling this product despite limited sales performance in the past (www.glucomenreay.it) • Successfully managed the participation in the most important trade fair of the sector • Defined and executed a communication strategy and led the work with marketing agencies to create a strong market presence and effective sales enablement • Let analytics including market and competitors and sell-in and sell-out data analysis resulting in the identification of opportunities to grow products distribution



Hilti Group

• Liechtenstein
• Construction
• 700 & Above Employee

• Assistant Product Manager South East Europe HQ

  • Apr 2015 - Oct 2015

  Marketing department for Southeast market (Greece, Slovenia, Croatia, Bosnia and Herzegovina, Albania, Serbia and Montenegro, Israel). • Analysis of competitors' distribution landscape in their major distribution channels. • Evaluation of internal survey to understand perception of sales force related to specific products. • Support in the creation and implementation of strategic marketing plans in collaboration with Hilti central HQ in Liechtenstein. • Analysis of Customer Surveys, to understand the clients' perception



Lactalis Nestlé Prodotti Freschi Italia (LNPF Italia)

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• Assistant Category Manager

  • Oct 2014 - Mar 2015

  -Support in the Development and management of Brand projects in Modern Trade Business Unit by managing value added promotion, gift in pack, consumer promos, on and off shelf visibility materials, and co-marketing activities. -Development of visibility and PoS materials to support the launch of working both with Brand Teams and sales force. -Sell-in and sell-out performance tracking and deep dive analysis, pack strategies and promo policies evaluation. Support in Trade marketing plan development and implementation. -In constant contact with the sales representatives in order to understand the trends of their markets.