Experience

Nationwide Marketing Group

• United States
• Retail
• 100 - 200 Employee

• Vice President of Merchandising, Appliances

  • Jan 2023 - Present

  Winston-Salem, North Carolina, United States

• Vice President of Merchandising, Consumer Electronics

  • Sep 2019 - Jan 2023

  Winston-Salem, North Carolina, United States I am proud of leading a strategy continually focused on adding value to our members through new service and product offerings. Below are a few: ➜ Launched partnership with advocacy/education group offering members access to world-class training and education. ➜ Launched two new Fortune 50 partnerships resulting in millions of dollars paid to members. ➜ Optimized our eCommerce platform giving members access to 1000s of incremental SKUs for B2B/B2C sales. 𝐀𝐛𝐨𝐮𝐭… Show more I am proud of leading a strategy continually focused on adding value to our members through new service and product offerings. Below are a few: ➜ Launched partnership with advocacy/education group offering members access to world-class training and education. ➜ Launched two new Fortune 50 partnerships resulting in millions of dollars paid to members. ➜ Optimized our eCommerce platform giving members access to 1000s of incremental SKUs for B2B/B2C sales. 𝐀𝐛𝐨𝐮𝐭 𝐍𝐚𝐭𝐢𝐨𝐧𝐰𝐢𝐝𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩 We work on behalf of thousands of independent retailers, rent-to-own dealers, and custom installers to help them grow their businesses and thrive on their own terms. With >5,500 members operating >14,000 store fronts, Nationwide Marketing Group is the largest buying, marketing, and business support organization of its kind with members representing billions in combined annual sales within the major appliance, furniture, bedding, electronics and specialty electronics industries. For nearly 50 years, we’ve remained committed to the independent channel by empowering members with scale, sophistication, and efficiencies they need to compete. Along with providing unmatched business intelligence, tools, and resources to help them win an ever-changing business environment.

• Director Of Business Development

  • Aug 2018 - Sep 2019



Imprints Cares

• Education Administration Programs
• 1 - 100 Employee

• Board Member

  • May 2022 - Present

  Winston-Salem, North Carolina, United States Over the last 53 years, Imprints Cares has created a comprehensive portfolio of services designed to address disparities and support families and children from early childhood into middle school. Our work takes a holistic approach that addresses poverty through a multi-generational model focused on positive parenting, social drivers of health, and enhanced opportunities to help children and their families reach their full potential. Our Ready for School programs serve families and children from… Show more Over the last 53 years, Imprints Cares has created a comprehensive portfolio of services designed to address disparities and support families and children from early childhood into middle school. Our work takes a holistic approach that addresses poverty through a multi-generational model focused on positive parenting, social drivers of health, and enhanced opportunities to help children and their families reach their full potential. Our Ready for School programs serve families and children from birth through Age 5. Expanded Learning programs serve children from pre-K into middle school. Find out more at https://www.imprintscares.org/ Show less



Wireless Advocates

• United States
• Wireless Services
• 700 & Above Employee

• Director of Merchandising | Growth through Channel Strategy Launch + Key Account Negotiations

  • Feb 2017 - Jul 2018

  Greater Seattle Area I launched channel strategies and championed adaptability in the wake of industry shifts grounded in A/B testing yielding several wins for this third-party activation partner with 620 storefronts ⏩ The results? ➜ First YOY comp growth in years with AT&T ➜ Returned Verizon carrier partnership to positive EBITDA in 8 months. ➜ Captured larger inventory share leading negotiations with CMOs and Executive leadership of marquis accounts including Google and Apple.



CG Companies

• VP, Brand Strategy + Marketing | Growth through CPG Product Innovation + OEM Channel Partnerships

  • May 2015 - Feb 2017

  Denver, Colorado, United States Through a strategy focused on product innovation and OEM partnerships, I led a strategy that contributed to growing this new CPG manufacturer into a Top 3 mobile device accessory brand in <1 year with a footprint in the U.S. and APAC. In this role, I led a 2K organization spanning 8 factories in China, and recruited, developed and mentored 4 mid-level executives.



Micro Center

• United States
• Retail
• 700 & Above Employee

• Merchandise Manager | Sales + Channel Partnership Leadership

  • Mar 2011 - May 2015

  Columbus, Ohio, United States I led a category turnaround strategy fueled by data for this consumer electronics retailer – that grew 110X over the course of 4 years. My role expanded to include P&L for 14 categories and I was tapped to bootstrap a new one with the CMO that included Chinese manufacturing plant management, product selection, design and negotiations. My overhaul strategy included rebuilding and redesigning Sales teams, transforming channel partnerships and revamping supply chain and marketing… Show more I led a category turnaround strategy fueled by data for this consumer electronics retailer – that grew 110X over the course of 4 years. My role expanded to include P&L for 14 categories and I was tapped to bootstrap a new one with the CMO that included Chinese manufacturing plant management, product selection, design and negotiations. My overhaul strategy included rebuilding and redesigning Sales teams, transforming channel partnerships and revamping supply chain and marketing. I even launched a Junior Buyer Program and forged ties with local undergrad and MBA programs to create a bench of talent. ⏩ The results? ➜ Top and bottom-line revenue growth ➜ A salesforce transformed from tactical to consultative ➜ Channel partnerships transformed from indirect to direct – resulting in an increase in market development funds and status as a trusted partner during new technology launches. Show less



Ultimate Electronics

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Specialty Markets Manager to Associate Buyer | Growth Success Replicated w/Training & Merchandising

  • Jan 2008 - Feb 2011

  Thornton, CO Recruited to join the team for this regional electronics leader and challenged with leading the launch of a new category – the results speak volumes. Revenues grew to account for a quarter of the company’s top-line revenues – leading to my creating a training and merchandising strategy used to replicate this success as the company looked to expand nationwide. Based on the success of a closeout sale yielding $2M in 24 hours – I was promoted to become a Buyer in 2010 – and became… Show more Recruited to join the team for this regional electronics leader and challenged with leading the launch of a new category – the results speak volumes. Revenues grew to account for a quarter of the company’s top-line revenues – leading to my creating a training and merchandising strategy used to replicate this success as the company looked to expand nationwide. Based on the success of a closeout sale yielding $2M in 24 hours – I was promoted to become a Buyer in 2010 – and became promptly fascinated with how to harness the power of merchandising to drive growth. Show less



Circuit City

• Technology, Information and Internet
• 700 & Above Employee

• Career Progression from Service Technician to Store Director

  • 2006 - Jan 2008

  Thornton, Colorado, United States Already fascinated by high tech, in my role as a service technician I really learned to love consumer education and customer relationship management. Promoted into store management and ultimately rising to Store Director, I sharpened my cross-functional team leadership skills directing a strategy that earned award accolades for sales, service and customer satisfaction.