Jenna Croasdale

Account Manager at ZAG Interactive
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Hartford
Languages
  • English -
  • Italian -

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Bio

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Credentials

  • Strategic Thinking
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Inbound Social Media Strategy
    HubSpot
    Feb, 2020
    - Nov, 2024

Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Apr 2023 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Aug 2022 - Mar 2023

      • Was responsible for 11 clients covering space, government, plumbing, and interior design. • Daily tasks included project management, quoting and billing, connecting with clients, conducting meetings, and leading junior team members. • Wrote editorial content like press releases, blogs, email blast copy, website copy, and more. • Analyzed KPI's to optimize projects and set roadmaps. • Was responsible for 11 clients covering space, government, plumbing, and interior design. • Daily tasks included project management, quoting and billing, connecting with clients, conducting meetings, and leading junior team members. • Wrote editorial content like press releases, blogs, email blast copy, website copy, and more. • Analyzed KPI's to optimize projects and set roadmaps.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jul 2021 - Jul 2022

      • Was responsible for 9 alcoholic beverage clients including Truly, Sam Adams, SKYY Vodka, Aperol, Mionetto, Grand Marnier, and Jägermeister. • Executed budgeting plans, contracts, and retainers, as well as partnerships with Lyft, 1-800-Flowers, Lorina Lemonade, Florida’s Natural & Godiva Chocolate. • Led team of 4 through day to day client communication, project management, and risk management. • Organized trainings and documents to improve processes internally and externally. • Was responsible for 9 alcoholic beverage clients including Truly, Sam Adams, SKYY Vodka, Aperol, Mionetto, Grand Marnier, and Jägermeister. • Executed budgeting plans, contracts, and retainers, as well as partnerships with Lyft, 1-800-Flowers, Lorina Lemonade, Florida’s Natural & Godiva Chocolate. • Led team of 4 through day to day client communication, project management, and risk management. • Organized trainings and documents to improve processes internally and externally.

    • Marketing Specialist
      • May 2020 - Jul 2021

      • Pioneered relationships with clients through idea generation and problem solving strategies while implementing account activities like events, media days, social media campaigns and writing editorial content. • Pioneered relationships with clients through idea generation and problem solving strategies while implementing account activities like events, media days, social media campaigns and writing editorial content.

    • United States
    • Public Relations and Communications Services
    • 300 - 400 Employee
    • Public Relations Specialist
      • Jan 2020 - May 2020

      • Created and maintained positive public image for 6 top financial clients. • Crafted press releases, managed media interviews and training, owned weekly internal and external newsletter, and more. • Pitched reporters from platforms like CNN, CNBC, Business Insider, The New York Times, and The Wall Street Journal. • Created and maintained positive public image for 6 top financial clients. • Crafted press releases, managed media interviews and training, owned weekly internal and external newsletter, and more. • Pitched reporters from platforms like CNN, CNBC, Business Insider, The New York Times, and The Wall Street Journal.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Events Trainee
      • Jan 2019 - Dec 2019

      • Coordinated events in 16 United States cities for the BMW UDE campaign including 35 VIP nights while handling budgeting, travel arrangements, signage, talent booking, presentations, and event recaps. • Founded and maintained relationships with local and national media. • Coordinated events in 16 United States cities for the BMW UDE campaign including 35 VIP nights while handling budgeting, travel arrangements, signage, talent booking, presentations, and event recaps. • Founded and maintained relationships with local and national media.

    • United States
    • Insurance
    • 700 & Above Employee
    • Public Relations and Communications Intern
      • Apr 2018 - Aug 2018

      • Assisted with the coordination and execution of the 2018 Travelers Championship. • Maintained content calendar for 15 people on the editorial team. • Authored over 200 pieces of editorial content like press releases, blog posts, internal and external email blasts, and feature stories. • Assisted with the coordination and execution of the 2018 Travelers Championship. • Maintained content calendar for 15 people on the editorial team. • Authored over 200 pieces of editorial content like press releases, blog posts, internal and external email blasts, and feature stories.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Public Relations and Communications Intern
      • Apr 2016 - Aug 2016

      • Composed two extensive public relations campaigns for Roger Clemens and Jennie Finch. • Maintained social media accounts for Instagram, Facebook, Snapchat, and Twitter. • Established over 100 activities for fans to interact during the games. • Oversaw team of 5 other interns. • Composed two extensive public relations campaigns for Roger Clemens and Jennie Finch. • Maintained social media accounts for Instagram, Facebook, Snapchat, and Twitter. • Established over 100 activities for fans to interact during the games. • Oversaw team of 5 other interns.

Education

  • Sacred Heart University
    Communications, 3.92/4.00
  • Central Connecticut State University
    Bachelor’s Degree, Communications

Community

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