Media Planner

• Feb 2022 - Present

Client Executive

• Nov 2020 - Feb 2022

Digital Marketing Executive

• Aug 2020 - Nov 2020

Strategy and Media Intern - Vizeum Singapore

• Jan 2019 - Jul 2019

• Launched and managed multiple campaigns concurrently in terms of planning, execution, optimization and post campaign evaluations. • Assisted Strategy and Account Directors in developing integrated media solutions using DAN's proprietary survey tool (CCS), Nielsen's Clear Decisions and AQX to analyse consumer behaviour and competitors' ad activities. • Implemented third-party ad serving (3PAS), impression and click trackers to monitor campaign performance and provide insightful analysis to clients. • Contributed to new business pitches (e.g. Lazada, Carousell), brand strategy and campaign strategy formulation - conducted market and competitor research, participated in brainstorming sessions, developed surveys and prepared slide decks. • Liaised closely with third-party vendors, creative agency and clients to ensure smooth delivery and effective optimisation of campaigns. • Prepared all necessary documents for campaign launches (e.g. media plan, media requisition copy) and compiled weekly and adhoc reports using Google DoubleClick Manager - to gain insights on campaign performance and future performance projections. • Proficient in industry tools such as Facebook Ads Manager, Google Adwords, Google Analytics, Nielsen's Clear Decisions, AQX Nielsen, Google DoubleClick Manager. • Attended several internal workshops and training (e.g. Media 101, TV Planning, Print, SEM, Radio, Strategy, Competitive Analysis, Client Leadership) Show less

Capital Markets Intern - Equity Syndicate

• Jun 2017 - Jul 2017

Rooms Division Intern

• Sep 2013 - Feb 2014