Mikhail Bodunov
Account Director @ROOM485 Millennial minded ADgency at RED COMMUNICATION GROUP- Claim this Profile
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English Professional working proficiency
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Bio
Experience
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RED COMMUNICATION GROUP
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Account Director @ROOM485 Millennial minded ADgency
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Jun 2019 - Present
ROOM485 agency specializes in omnichannel campaigns, content creation and creative consulting, providing brand solutions for millennial-minded audience. • Heading up client communications of the Group, managing the client relationship and oversee creative and digital campaigns delivery and strategy. Responsibility for high level of client service, team expertise level improvement; • Communication with key clients, status and KPI tracking; • Preparation of sales proposals including client presentations, case studies, market and competitive overviews; • Group focus on digital campaigns, social media, creative/digital production and web development; • Direct management of digital campaigns, influencers and ad optimization; • Project budgeting and overall account planning; • Managing a team of account and project managers; Show less
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TTM Group
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Russian Federation
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Investment Management
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1 - 100 Employee
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Account Director
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Apr 2018 - Apr 2019
TTM Group is actively emerging technology integrator with operations in Russia, Asia and Europe. Core of the business is based on full marketing wrap up / support for international companies and IT Development • Strategic alignment of business processes; • Development of global Marketing strategies and roadmaps for the products; • Ensuring delivery of digital campaigns in domestic and international markets; • Daily communication with key clients, tracking project status and KPI; • Managing a team of project managers, coordination of the work of all departments of the company; • Supervising IT development projects teams Show less
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OMI Advertising Agency
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Account Director
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Oct 2016 - Apr 2018
• Managing a team of account- and project-managers (up to 6 people);• Development and implementation of marketing and communication strategies;• Large-scale integrated campaigning via several online and offline communication channels;• Strategic planning of advertising campaigns;• Analyzing the effectiveness of advertising activities;• Setting up and analytics of digital campaigns;• Monitoring the quality of projects and KPIKey achievements:• Development and implementation of a long-term motivational CRM programfor the client (updating the platform, database segmentation, client communication automation, developing a communication scheme between the call center and consumers, launch of consumers’ passports processing, implementing the policy of using the prize fund, optimizing the logistics of prizes, tax support for participants);• According to the results of the second year of work, the CRM Programs Support Department won the 1st place in the breakdown of the total amount of billing of the agency Show less
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Senior Account Manager
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2015 - Oct 2016
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Account manager
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Feb 2008 - 2015
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Account Executive
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Nov 2007 - Feb 2008
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Marketing & advertising manager assistant
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Jan 2006 - Oct 2006
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Education
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Государственный Университет - Высшая Школа Экономики / State University — Higher School of Economics
Bachelor's degree, Business, Management, Marketing