Senior Digital Marketing Strategist Consultant

• May 2019 - Present

- Work across a dynamic ecosystem of stakeholders to help define the Branding and Marketing strategies & their Employer Branding strategies - Support internal marketing teams to define & deliver their marketing and communications plans - Advise on modern marketing digital communication practices - Worked on multiples industries in defining the Marketing Strategy: IT, Accounting, Construction, Medical, Production, Retail, Education, Tourism, - Work with customer's marketing teams to ensure they apply the marketing strategy - Contribution, suggestions & feedback to management teams Show less

CMO & Partner

• Sep 2021 - Present

Singurul hub de robotică din România cu cea mai mare varietate de roboți educaționali și proiecte de automatizare proprii, cu elemente de AR, Smart Academy oferă o experiență hands-on de învățare, dincolo de teorie. Copiii vor putea să experimenteze și să își dezvolte un simț al roboticii prin activități de proiectare 3D, de asamblare a roboților de la zero și programarea acestora. Vor învăța robotică, inginerie, electronică, concepte de rezolvare a problemelor și își vor dezvolta gândirea creativă. Show less

Digital Marketing Freelancer

• Apr 2016 - Present

- Manage different aspects for clients from different industries as: printing, health, consultancy and food - Manage campaigns for clients as: online marketing campaigns online advertising, newsletters creation, online communication (Facebook, G+, LinkedIn, web), content creation, marketing strategy development and implementation. - Google Ad Words for clients in different industries and optimizing their landing pages in order to achieve results - Facebook advertising - Online marketing strategies and communication plans for my clients - Social media plan implementation - Competitor analysis for all clients - blog posts, press release for different clients I'm freelancing on: ✓ Digital Marketing Strategy ✓ Social Media Marketing ✓ Digital Advertising: Facebook & Instagram Ads, Linkedin Ads, Pinterest Ads, Google Adwords ✓ Social Media Design ✓ Data Analysis and Data Visualization ✓ Audience Segmentation & Building Personas ✓ Content Marketing ✓ Lead Generation and Lead Nurturing Show less

Digital Marketing Specialist

• Apr 2017 - Sep 2020

- Social Media for BUs with focus on Customer Engagement Commerce, IoT and Software Services- Marketing strategy for BUs: Telco, Rail, Retail & Life Sciences- Develop sales materials, including sales pitch decks working in a face-paced, dynamic environment- Articles & content marketing for IoT and CEC (retail, telco, transportation, life sciences) business units- International Industry specific Events: World Rail Festival Amsterdam 2017, SAP CX Live Barcelona 2017, SAP Telco Days Prague 2017, Digital Pharma Europe London 2018, Digital Transformation World Nice 2018, SugRail SAP Bern 2018- Product Description- Product Marketing - Content Marketing (Medium articles)- Sales Kit - Evangelise the social media program through the organisation by sharing best practices on social media policies and guidelines- Stay atop of new social media trends and make evaluations and recommendations to the company presence and participation in social media for Business- Create processes and templates that allow quick replication of campaigns - Cross-functional Teams collaborations Show less

Internal Communication Specialist

• Jun 2016 - Apr 2017

- Communications Support for General Managers, Management andExtended Management Team- Communications Strategy- Internal Campaigns- Internal Newsletter- Social Media

Mentor/ Trainer - Marcom in IT

• Dec 2017 - Apr 2020

- co-develop the 'Marketing & Communications in IT' learning program - deliver learning session, coach and offer career guidance to the program participants Find out more here: https://scoalainformala.ro/program/marketing-communication-it-cluj-napoca/ - co-develop the 'Marketing & Communications in IT' learning program - deliver learning session, coach and offer career guidance to the program participants Find out more here: https://scoalainformala.ro/program/marketing-communication-it-cluj-napoca/

Project Manager "Marketing dupa Perdea 2016"​

• Sep 2016 - Nov 2016

Project: Marketing dupa Perdea 2016 A project dedicated to students from Marketing and Communication Universities, where we bring specialists to speak in front of them and offer them the possibility to address questions and to find out how is a real job in Marketing look like. Project: Marketing dupa Perdea 2016 A project dedicated to students from Marketing and Communication Universities, where we bring specialists to speak in front of them and offer them the possibility to address questions and to find out how is a real job in Marketing look like.

Co Founder

• Jun 2013 - Sep 2016

More: http://proalba.ro/ping-si-pong-va-invita-sa-traiti-viata-in-culori-la-alba-iulia/ http://iuliadinalbaiulia.ro/tag/ping-si-pong http://ziarulunirea.ro/super-petrecere-in-alba-iulia-la-aniversarea-ping-si-pong-clowni-printese-mascote-tombole-piniate-cu-dulciuri-267580/ More: http://proalba.ro/ping-si-pong-va-invita-sa-traiti-viata-in-culori-la-alba-iulia/ http://iuliadinalbaiulia.ro/tag/ping-si-pong http://ziarulunirea.ro/super-petrecere-in-alba-iulia-la-aniversarea-ping-si-pong-clowni-printese-mascote-tombole-piniate-cu-dulciuri-267580/

Online Marketing Trainer

• Apr 2016 - Jun 2016

Professional development of young people through marketing - a brand new project YouthBank Trainer for 25 high-school students from Alba Iulia. More info here: http://ziarulunirea.ro/foto-dezvoltarea-profesionala-a-tinerilor-prin-marketing-un-nou-proiect-marca-youthbank-alba-implementat-cu-succes-376824/ Professional development of young people through marketing - a brand new project YouthBank Trainer for 25 high-school students from Alba Iulia. More info here: http://ziarulunirea.ro/foto-dezvoltarea-profesionala-a-tinerilor-prin-marketing-un-nou-proiect-marca-youthbank-alba-implementat-cu-succes-376824/

Digital Marketing Specialist

• Aug 2015 - May 2016

- Manage different aspects for clients from different industries as: healthcare, accounting, production, printing, embroidery, IT and others. - Manage campaigns for clients as: online marketing campaigns online advertising, newsletters creation, online communication (Facebook, G+, LinkedIn, web), content creation, marketing strategy development and implementation. - Google Ad Words for clients in different industries and optimizing their landing pages in order to achieve results - LinkedIn advertising, Facebook advertising - Online marketing strategies and communication plans for our clients - Social media plan implementation - Competitor analysis for all clients - Employer branding strategy for IT companies - E-books, blog posts, advertorials, press release for different clients - Landing pages mock-ups Show less

Standards & Lean Management

• Sep 2013 - Aug 2015

Coordonate and document the Production System implementation - IPEC Production System on Lean Manufacturing Principles (Kaizen tools: 5S, Process mapping, SMED, TPM, TFM, Vizual management, 6 Sigma, etc) Coordonate and document the Production System implementation - IPEC Production System on Lean Manufacturing Principles (Kaizen tools: 5S, Process mapping, SMED, TPM, TFM, Vizual management, 6 Sigma, etc)

Marketing Expert

• Mar 2013 - Aug 2013

- Analyze industry trend and competitive landscape; construct business cases; formulate new offers and promotions. - Drive branding guidelines across the organization without external partners. - Facilitating communication beetween employees by creating the internal monthly Newsletter. - Keeping "Personal Branding" training for my colleagues. - Online Marketing&PR for "Debut in cariera"- the internship program for students and young graduates -Company presentations during the promotion of "Debut in cariera" internship program in Universities http://prezi.com/exje-f3ena83/debut-in-cariera-prezentare-universitate/ - market research activities (segmentation,forecasting, competition) - PR and marketing campaigns to tackle customer acquisition and retention (internal, external - B2B) - working with a marketing intelligence system based on CRM, organization flows, SEO, KPIs - Optimizing marketing channels - Reviews and developing existing strategies (brand, sales, HR marketing, products, social media) - Bringing up innovative and efficient ideas that were roll-out in a specific channel in order to enhance the company's image in stakeholders to maximize visibility and excellent presence - planning and organizing PR events within the company for customers, partners, students etc.; company presentation during visits Show less

Marketing Coordinator

• Aug 2012 - Aug 2013

Online Booking and Travel blog - creating a Marketing Integrated Communication Plan - content writing on Holario's blog - product branding, I've written advertorials in local magazines, PR - contest and partnerships with travel bloggers in order to create a brand awareness - OSIM registration of the brand - Ad Words, SEM and SEO campaigns - coordinating a team of 10 persons (IT, call center, data searcher) - thanks to the fact that I've proposed and added quality content on the blog, we were nominalized at TOP CORPORATE BLOGS 2013 and we had a media visibility on blogs, magazines (Cariere-May, Wall-Street - online) and many others Show less

Marketing Manager

• May 2011 - Feb 2013

Online Marketing Consultant

• Sep 2010 - Jul 2012

Performance management, consulting and niche web portals - Responsible for campaigns on social networks (Twitter, Facebook); - Creating the company brochure for its products; - Online marketing strategies; - Content Management for company’s websites: www.smartkpis.com, www.balancedscorecardreview.com and www.integratingperformance.com; - Press releases and blog campaigns. - participating and helping them at Performance Management Conference in Romania”, Sibiu 2011, Balance Scorecard Forum Bucharest 2012 Show less

Organizator @

• Oct 2011 - Oct 2011

The event completes the events portfolio addressed to practitioners interested in Performance Management in Romania. The event completes the events portfolio addressed to practitioners interested in Performance Management in Romania.

Marketing, Content Manager

• 2009 - May 2011

- Newsletter, web site news, blog - Trade shows, brochures, collateral - Content management - Product Marketing: How do Operators market our live services, how can we improve this. Who are the end-users and how do they use it. - Product Design & Usability: interaction, wireframes, graphics, development toolkits, feature lists for development team - Select great content - Refresh the content store - Manage the content based on information about what content is popular and selling well - Run tests on the content to check for correct formatting - Promotions for the mobile operators partners and not only - Event calendars - Marketing Plans and Strategies - Ensure consistency between marketing objectives with sales and profit - Ensure the customer needs while supporting the company's best interests - Develops and monitors the implementation of the marketing plan and monitors the its implementation Show less

Marketing Manager

• Feb 2009 - Sep 2009

Occupation or position held Marketing Manager Main activities and; advertising and promotional activities in newspaper evaluate customer research, market conditions, competitor data and implement marketing plan creating the web site for the company sales strategies Writing articles in media about our companies and many others.; Occupation or position held Marketing Manager Main activities and; advertising and promotional activities in newspaper evaluate customer research, market conditions, competitor data and implement marketing plan creating the web site for the company sales strategies Writing articles in media about our companies and many others.;

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• 2007 - 2009

Call Center Officer

• Oct 2007 - Jan 2008

Main activities and responsibilities -I've worked in the outbound department, making calls in Italy and Great Brittan doing market research on Italian market and British market; -Telephone interviews CATI (Computer Assisted Telephone Interviewing) in Italian and English. -Studying the buying habits of individual people -Customer satisfaction studies- surveys that determine a customer's level of satisfaction with the quality of the transaction. Main activities and responsibilities -I've worked in the outbound department, making calls in Italy and Great Brittan doing market research on Italian market and British market; -Telephone interviews CATI (Computer Assisted Telephone Interviewing) in Italian and English. -Studying the buying habits of individual people -Customer satisfaction studies- surveys that determine a customer's level of satisfaction with the quality of the transaction.

Work and Travel Experience

• Jun 2007 - Oct 2007

"Business Contest 2007" Comitee member

• Feb 2006 - May 2006

Main activities and responsibilities Realizing the planning of the Marketing area with the members of the team Establish content and design of local marketing materials Take care that all printed materials are printed on time Develop and implement Local Media Plan Develop Media Partnerships at Local Committee level (focus on business press, student press, TV and radio) Create materials and content about AIESEC, such as reports, media releases, articles Name of the organization AIESEC Cluj Napoca (Students Organization) Show less