Senior Manager; Shoppable Media

• Feb 2021 - Present

Strategist, Shopping & Feed

• Aug 2019 - Feb 2021

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond.

Senior Specialist, Shopping & Feed

• Aug 2018 - Aug 2019

Tinuiti is the new name for Elite SEM and its recent acquisitions including CPC Strategy, Email Aptitude, and OrionCKB

Account Manager

• Aug 2017 - Aug 2018

Client Solutions Manager

• Jan 2016 - Aug 2017

Manage 50+ brands across retail, CPG, and travel verticals to develop and support eCommerce and cross-channel marketing. Understand client goals to provide strategy and recommendations required to leverage Curalate’s commerce platform effectively. Use data and analytics from Curalate’s commerce experiences to recognize opportunities of growth or change of strategy. Collaborate with internal product, development, and support teams to enhance needs of clients. Retain and grow client partnership on an annual basis through a high level of support and proactive problem solving. Continued education of industry trends and technology to anticipate changes or challenges to client strategy. Develop deep client relationships and partner closely with Client Partners to grow the Curalate footprint across the client organizations

Account Manager

• Jan 2015 - Jan 2016

Partner with sales team and project managers to determine growth and efficiency opportunities of existing accounts, which include BMW, Prudential, Toy’sRUs Land Rover and Jaguar.Consult clients on best practices for building successful digital, dynamic campaigns to engage the consumer with relevant informationManaged $5.1 million in expected revenue in 2015.Managed Prudential account during growth of 300% in revenue.Managed BMW account during growth of 60% in revenue.Scope new projects to provide clients with profitable cost estimates and timing during the initial phases of a campaign.Communicating daily with the client to provide timely updates regarding project status, product capabilities, reporting or billing.Conduct creative analysis and reporting pulls to offer clients campaign performance and suggestions for improvement.Mentor new team members during the initial months of their employment to ensure their rapid growth and progress.Consistently look for opportunities to grow knowledge on digital advertising and industry trends.

Digital Project Manager

• Mar 2013 - Jan 2015

Digital Project Manager for a number of clients including BMW, Prudential, VW, and Land Rover.Act as a consultant to provide clients valuable advice on building dynamic, digital campaigns. Write for the PointRoll company blog.Work effectively with Creative Services, Production Engineering, Quality Assurance and various Technical Support teams to allow campaign work to continue without delayReview media plans and 3rd party tracking sheetsCross-check creative assets to guarantee compliance with publisher specificationsComplete tasks directly when on-going campaign maintenance is neededDistribute ad tags and works with publishers to successfully launch campaignsRespond to live campaign issues and coordinates with appropriate parties to fix

Campaign Manager

• Jan 2012 - Feb 2013

Campaign Manager for a number of different clients including VW, Hyundai, BMW, Land Rover and more.Completes tasks directly when on-going campaign maintenance is neededResponds to live campaign issues and coordinates with appropriate parties to fix

WGAL Deal Center Account Executive

• Aug 2011 - Jan 2012

Facilitated with the launch of a new daily deal site, WGAL Deal Center. Consulted on promotional activity for the site and it's daily deals through online ads, social media posts, and on-air commercials. Contacted prospective merchants and businesses to inform them on the opportunity Deal Center had to offer them in growing their business. Worked closely with clients from initial contact and throughout partnership to ensure they are utilizing Deal Center's capabilities and features to its full potential.

Advertising Intern

• May 2010 - Dec 2010

• Designed, developed and managed the agency’s social media sites to engage clients with agency news and updates. • Collaborated on the redesign of clients’ websites to make them more user-friendly and branded in the client’s image. • Designed striking, comprehensive showcase of agency’s capabilities in a business development packet to attract potential clients. • Engaged in creative development of client campaigns from initial meetings to production of final advertisements. • Researched various industries, companies, and emerging social media to assist co-workers with daily account progress.