Luke James Willis
Head of Product Design at Bridebook - The No.1 Wedding Planning App- Claim this Profile
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Bio
Neil Cooper
Luke was the UX lead on a project we worked on for the Roland Garros tennis tournament 2020. I was really impressed how Luke brought the team together, created a shared vision for the project and enabled ideas to go way beyond the brief. Luke is super calm, never stressed and always seems to have the right insights for the right answers at the right time. In short he is pretty damn awesome.
Jeremy Starr
Luke is an incredible talent, mature beyond his years in his manner as well as his skills. I've never met anyone so calm and humble, who listens, watches and learns, asks all the right questions at the right time, and consistently delivers well thought out ideas and designs whilst simultaneously delighting his clients. Giving Luke a task or project meant knowing it was in safe hands. Luke is always the diplomat, always professional, a great team player and the person you most want on your tennis or tabletennis team! Luke is one in a million and if you're reading this, you'd be lucky to have him on your team (or even leading your team). I'm positive he's learnt a thing or two from me (rightly or wrongly) over the last 2 years, but I can honestly say, that I learnt from him too. I knew I always had a solid pair of ears on Luke should I need to bounce ideas or talk about a frustrating predicament. (Thank you Luke)
Neil Cooper
Luke was the UX lead on a project we worked on for the Roland Garros tennis tournament 2020. I was really impressed how Luke brought the team together, created a shared vision for the project and enabled ideas to go way beyond the brief. Luke is super calm, never stressed and always seems to have the right insights for the right answers at the right time. In short he is pretty damn awesome.
Jeremy Starr
Luke is an incredible talent, mature beyond his years in his manner as well as his skills. I've never met anyone so calm and humble, who listens, watches and learns, asks all the right questions at the right time, and consistently delivers well thought out ideas and designs whilst simultaneously delighting his clients. Giving Luke a task or project meant knowing it was in safe hands. Luke is always the diplomat, always professional, a great team player and the person you most want on your tennis or tabletennis team! Luke is one in a million and if you're reading this, you'd be lucky to have him on your team (or even leading your team). I'm positive he's learnt a thing or two from me (rightly or wrongly) over the last 2 years, but I can honestly say, that I learnt from him too. I knew I always had a solid pair of ears on Luke should I need to bounce ideas or talk about a frustrating predicament. (Thank you Luke)
Neil Cooper
Luke was the UX lead on a project we worked on for the Roland Garros tennis tournament 2020. I was really impressed how Luke brought the team together, created a shared vision for the project and enabled ideas to go way beyond the brief. Luke is super calm, never stressed and always seems to have the right insights for the right answers at the right time. In short he is pretty damn awesome.
Jeremy Starr
Luke is an incredible talent, mature beyond his years in his manner as well as his skills. I've never met anyone so calm and humble, who listens, watches and learns, asks all the right questions at the right time, and consistently delivers well thought out ideas and designs whilst simultaneously delighting his clients. Giving Luke a task or project meant knowing it was in safe hands. Luke is always the diplomat, always professional, a great team player and the person you most want on your tennis or tabletennis team! Luke is one in a million and if you're reading this, you'd be lucky to have him on your team (or even leading your team). I'm positive he's learnt a thing or two from me (rightly or wrongly) over the last 2 years, but I can honestly say, that I learnt from him too. I knew I always had a solid pair of ears on Luke should I need to bounce ideas or talk about a frustrating predicament. (Thank you Luke)
Neil Cooper
Luke was the UX lead on a project we worked on for the Roland Garros tennis tournament 2020. I was really impressed how Luke brought the team together, created a shared vision for the project and enabled ideas to go way beyond the brief. Luke is super calm, never stressed and always seems to have the right insights for the right answers at the right time. In short he is pretty damn awesome.
Jeremy Starr
Luke is an incredible talent, mature beyond his years in his manner as well as his skills. I've never met anyone so calm and humble, who listens, watches and learns, asks all the right questions at the right time, and consistently delivers well thought out ideas and designs whilst simultaneously delighting his clients. Giving Luke a task or project meant knowing it was in safe hands. Luke is always the diplomat, always professional, a great team player and the person you most want on your tennis or tabletennis team! Luke is one in a million and if you're reading this, you'd be lucky to have him on your team (or even leading your team). I'm positive he's learnt a thing or two from me (rightly or wrongly) over the last 2 years, but I can honestly say, that I learnt from him too. I knew I always had a solid pair of ears on Luke should I need to bounce ideas or talk about a frustrating predicament. (Thank you Luke)
Experience
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Bridebook - The No.1 Wedding Planning App
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Product Design
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Sep 2023 - Present
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Marshmallow
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United Kingdom
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Insurance
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200 - 300 Employee
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Lead Product Designer
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Jun 2022 - Sep 2023
Managing core design work streams to develop and optimise our app with a team of cross platform engineers. Leading greenfield projects to extend our insurance offering to new segments with market leading customer experience.
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Senior Product Designer (Acquisition Division)
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Jul 2021 - Jun 2022
Responsible for leading initiatives to improve our customer acquisition and optimise our sign-up flow to increase conversion across the end to end funnel.
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adplist.org
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Education
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300 - 400 Employee
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Design Mentor
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Jun 2022 - Aug 2023
Mentoring designers to help grow their skillset and empower their personal development to reach their career goals. Mentoring designers to help grow their skillset and empower their personal development to reach their career goals.
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Sainsbury's
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United Kingdom
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Retail
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700 & Above Employee
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Senior Product Designer
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Aug 2020 - Jul 2021
Managing product strategy and development in Sainsbury’s commercial colleague & supplier division. Developing products and features that deliver continual value to users and the business. Managing product strategy and development in Sainsbury’s commercial colleague & supplier division. Developing products and features that deliver continual value to users and the business.
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WONGDOODY
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United States
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Design Services
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700 & Above Employee
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Senior UX Designer
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Sep 2018 - Aug 2020
BB is Infosys' customer-centric digital transformation studio where I have worked across a range of industries and clients which include BT, Roland Garros, BP and Shell. Working within cross discipline teams and leading projects through definition, build and release. • Defined and scoped project engagements, challenged briefs to ensure quality products are created • Managed and facilitated design thinking workshops that cover business objectives, strategic vision and new feature creation • Defined key success metrics early in projects to gain team consensus and clear progress tracking • Led user research studies over multiple projects, analysing data to create actionable insights • Worked closely with cross-discipline agile teams to prioritise features for development and market release • Created measurable testing processes for UX practice across multiple projects • Designed products that cater to a wide spectrum of user types and global markets • Produced UI assets, design libraries and contributed to building design systems • Onboarded and managed junior members within the design team Show less
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Freelance
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Sydney, Australia
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User Experience Designer
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Feb 2018 - Jul 2018
Worked primarily on a mobile app for the fitness market called 'Crowdfit', taking this project from initial user research and validation onto developing key features for MVP. • Conducted ethnographic research studies and created user personas • Developed key user journeys through experience mapping and wireframe development • Ran moderated usability testing studies which were tracked against UX KPI’s in order to validate the initial design direction • Created the MVP prototype and a prioritised backlog of features Show less
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RFE International
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United Kingdom
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Sporting Goods Manufacturing
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1 - 100 Employee
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Product Designer
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Aug 2015 - Jul 2016
RFE is the Global Licensee for Adidas Training and Reebok Fitness products. I managed the new product development process, working directly with both Adidas and Reebok international teams. • Communicated and presented new product development ranges to key stakeholders • Implemented a UCD process that considered consistent user research, testing and validation • Worked with the Adidas R&D team to ensure we incorporated the latest technology and innovation • Design and development of the first Adidas cardiovascular range from conception to launch • Challenged project briefs and objectives to ensure a user-centric approach was followed • Project managed multiple design ranges to ensure manufacturer time lines were meet on budget • Experienced working within global brand guidelines and creating a consistent design language Show less
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Zest Design Co.
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Brighton
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Co Founder - Product Designer
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Oct 2014 - Oct 2015
Zest is a design consultancy set within Brighton University, which I co-founded with a group of design peers to deliver creative solutions to a range of clients. • Planned and facilitated ideation workshops to provide tangible product development outputs • Advised clients on the feasibility and cost of product development to market launch • Led client meetings to pitch our services and tailor a product roadmap to suit their business objectives • Created and led the design campaign for the 2015 Brighton Sports & Fitness Show • Design and built the company website and created the branding direction • Utilised 3D printing to deliver fast and functional prototypes for our clients Show less
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RFE International
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United Kingdom
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Sporting Goods Manufacturing
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1 - 100 Employee
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Junior Designer
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Aug 2013 - Aug 2014
Worked directly with the Senior Product Designer within the development team on a variety of projects from ideation to market launch. I requested to spend the second half of my internship within creative marketing in order to gain a broader understanding of the business. • Conducted market and trend research assessments to identify gaps in the market • Design & development of Adidas, Reebok and Gold’s Gym product ranges • Designed from end to end the first Reebok Studio Racking Range, released into gyms globally • Promoted strong design guidelines, best practices and layout standards • Designed print ready artwork for product catalogues, global exhibitions and packaging • Assisted in creating marketing campaigns for new product launches across email, social and print • Increased customer engagement by over 20% through creating creative content for the Adidas social media platforms Show less
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Education
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2021 - 2022
ThePowerMBA
ThePowerMBA, MBA, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation -
2011 - 2015
University of Brighton
Product Design BSc with Professional Experience, First Class Honours -
2009 - 2011
Gosling Performance Tennis Centre
NVQ Level 3 in Sporting Excellence, A -
2004 - 2011
Rickmansworth School Sixth Form
A Levels - Product Design, Biology, Physical Education
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