Experience

Oat Haus

• United States
• Food and Beverage Services
• 1 - 100 Employee

• VP of Sales

  • Mar 2021 - Present



Better Together Bake Shop

• Greater Philadelphia Area

• Director Of Sales

  • Jun 2010 - Feb 2020

  Conceptualized, launched and grew a specialty food company in natural, conventional grocery, mass and independent retailers nationwide. Averaged 75% YOY growth resulting in a successful acquisition. KEY ACCOMPLISHMENTS • Consistently grew fresh baked product line through direct distribution 50% YOY from 2010-2014 by launching in 400+ stores throughout the Northeast and Mid-Atlantic. • Launched new frozen line in 60+ stores in 2017 (started from 0 stores), grew to 900+ in 2018 and ended 2019 with 1400+ stores nationwide (largest accounts: Target, Kroger and Whole Foods Market). • Grew revenue 200% + from 2017-2019, maintaining strong margins despite increased trade spend. RESPONSIBILITES • Developed and executed the regional and national sales strategy, with a focus on market penetration and identifying new opportunities while driving velocities and monitoring gross margins. • Established and built strong relationships at the retail level with category managers to negotiate trade spend, product/shelf placement and store level marketing programs. • Led and managed broker relationships, 25 + individuals, such as, Green Spoon (Whole Foods Market & independent retailers), NMSG (Kroger) and Moscoe Group (Target) to clearly set, manage and exceed sales goals. • Managed and analyzed trade spend, while with monitoring its execution, efficiency and impact to the P&L. • Developed & managed distributor relationships including, UNFI, C&S, Garden Spot, McMahons Farms and Tony’s Fine Foods. • Worked collaboratively with various team members in the organization (operations, marketing, supply chain and finance). • Spearheaded the innovation pipeline and managed all aspects of execution from concept to launch including developing and managing raw material and packaging supplier relationships. • Hired, trained and supervised all personnel who oversaw production and business operations. Show less



Summers Laboratories

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2009 - Apr 2011

  MARKETING MANAGER Planned and managed direct marketing campaigns for emails, catalog and direct mail including Commerce, US Networks, Ad/Affiliate Sales and Research groups, utilizing advanced customer segmentation methods. • Executed targeted weekly email campaigns based on customer demographics, behavior and purchase history. • Created in-depth reports and analysis for various PR and in-store promotional campaigns providing insight into their effectiveness. MARKETING MANAGER Planned and managed direct marketing campaigns for emails, catalog and direct mail including Commerce, US Networks, Ad/Affiliate Sales and Research groups, utilizing advanced customer segmentation methods. • Executed targeted weekly email campaigns based on customer demographics, behavior and purchase history. • Created in-depth reports and analysis for various PR and in-store promotional campaigns providing insight into their effectiveness.



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Marketing Analyst

  • Jan 2008 - Aug 2009

  MARKETING ANALYST Planned and managed direct marketing campaigns for emails, catalog and direct mail including Commerce, US Networks, Ad/Affiliate Sales and Research groups, utilizing advanced customer segmentation methods. • Executed targeted weekly email campaigns based on customer demographics, behavior and purchase history. • Created in-depth reports and analysis for various PR and in-store promotional campaigns providing insight into their effectiveness. MARKETING ANALYST Planned and managed direct marketing campaigns for emails, catalog and direct mail including Commerce, US Networks, Ad/Affiliate Sales and Research groups, utilizing advanced customer segmentation methods. • Executed targeted weekly email campaigns based on customer demographics, behavior and purchase history. • Created in-depth reports and analysis for various PR and in-store promotional campaigns providing insight into their effectiveness.