Experience

RD Thomas Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Mar 2018 - Present

  - Leads agency account service team in providing efficient & effective client service to all agency accounts- Develops thoughtful client project briefs that meet business goals- Provides sound directives to client service & creative service teams to ensure deliverables meet client expectations- Supervises the production of all client deliverables (strategies, plans, creative comps etc.) & provide final agency approval on all deliverables before they are sent to the client- Oversees the job estimation & billing process for all accounts- Ensures profitability & growth of all accounts- Identifies, develops & converts new business opportunities with existing & potential agency clients- Reports on KPI trends to agency executive leadership- Maintains a detailed understanding of relevant market trends

• Account Manager

  • Apr 2016 - Feb 2018

  - Supported Market Street, United Supermarkets, Albertsons Market & Amigos account lead in developing strategic marketing recommendations for all banners- Learned client target markets inside & out to ensure consistency among deliverables & prior established brand standards- Participated in all assigned client meetings & other agency clients as available- Lead & trained agency account coordinators to ensure effective & efficient intra-departmental communication was occurring- Worked in tandem with account planner to make sure media placement, creative deliverables & promotional messaging matched overall promotional strategy set forth by account lead- Problem solved any project related issues that arose for assigned clients- Wrote copy for various clients, projects & initiatives- Assisted account lead with client billing/invoicing



TKO Multimedia

• Communications Coordinator

  • Aug 2013 - Apr 2016

  - Serviced key accounts including Shell, Chevron, Exxon & Hyundai- Served as client contact under the direction of account lead for strategic digital projects, advertorial, loyalty & new product launches- Acted as intermediary editor-in-chief for National Oil & Lube News, a B2B magazine for automotive maintenance shop owners- Collaborated with with Shell influencer & lubricants teams to create a custom, 28 pg. Shell Partnership Guide for SEMA SHOW 2015 - Lead team in ad sales for the 2014 Buyers Guide- Joined a team of staff writers in populating content for magazines, Go.Drive, VehicleMD & National Oil & Lube News



City of Lubbock

• United States
• Government Administration
• 400 - 500 Employee

• Assistant Marketing Coordinator

  • Jan 2013 - Aug 2013

  - Assisted marketing manager in planning, promoting & executing community events- Implemented strategic social media plans & doubled following in 6 months - Assisted marketing manager in planning, promoting & executing community events- Implemented strategic social media plans & doubled following in 6 months