Gaby Gonzalez Moran
Sports PR Manager at Hiltzik Strategies- Claim this Profile
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Bio
Experience
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Hiltzik Strategies
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Sports PR Manager
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Mar 2022 - Present
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Atlanta Falcons
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United States
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Spectator Sports
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200 - 300 Employee
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Football Communications Coordinator
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Jan 2020 - Mar 2022
Align the media requests from all outlets that are best for our players and organization followed by coaching the individuals to best communicate about themselves and the team. This includes top tier NFL stars such as Julio Jones, Grady Jarrett, Calvin Ridley and Kyle Pitts. Work closely with fourth-round overall pick Kyle Pitts since his 2021 Draft selection on his transition from college to the professional level. Manage his daily opportunities, media prep and post-analysis on his interviews to show the positives and the negatives so those can be fixed next time. Build strong and trusting relationships among all players and coaches in the building to continue to develop their stories. Working with Falcons’ digital team, help to authentically unmask players that ensure connections with our fans through the team’s accounts. Supervise the Football Communications interns’ training of their responsibilities and delegate everything throughout the season. Manage the production of all press materials for the football team, including player and team community programs. Develop and strategize the 50-plus media obligations each week through team’s schedules. Proactively offer high-level communication support to Raheem Morris during his interim head coaching stint in the 2020 season. In charge of all of six-time Pro Bowl Julio Jones media requests and scheduling from 2019 through summer 2021. Facilitate over 15 national television features in past four years about Falcons’ players, including a FOX pregame feature in 2021 about Matt Ryan, Cordarrelle Patterson and Kyle Pitts leading the charge of position-less offenses.
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Football Communications Specialist
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May 2018 - Jan 2020
Assisted the Falcons communications efforts while also working to further the Falcons community initiatives by actively pitching stories internally as well as to local and national media. For example, facilitated the pitch and communication process between Matt Ryan and Sports Illustrated for a longform story from Ryan’s perspective about the birth of his twins.
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Jacksonville Jaguars
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United States
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Spectator Sports
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400 - 500 Employee
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Public Relations Assistant
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May 2016 - Apr 2018
Prepared players for media opportunities, including Jalen Ramsey, Dante Fowler, Marquise Lee, Malik Jackson. Member of the public relations staff for the 2018 AFC South Champions. Oversaw fulfillment of informational statistics and interview requests from national and local media on a daily basis. Led the production and redesign of the annual media guides, yearbooks and weekly game releases. Kept all team and player statistical information accurate and up-to-date. Oversaw media interviews with players and assistant coaches. Wrote weekly press releases and a feature story for Jaguars’ website. Coordinated media for community events and concerts at Daily’s Place amphitheater. Coordinate alumni player appearances at community events and home games. Planned and strategized logistics, marketing and media activities for Alumni Weekend and Jimmy Smith’s induction into Pride of the Jaguars in 2016.
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National Football League (NFL)
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United States
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Spectator Sports
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700 & Above Employee
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San Francisco Bay Area Super Bowl 50 PR Staff
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Jan 2016 - Feb 2016
Selected to work for the public relations staff for Super Bowl 50. Attended all Broncos media availabilities, including Opening Media Night, and was in charge of transcribing quarterback Peyton Manning, Head Coach Gary Kubiak, and wide receiver Demaryius Thomas. Escorted Broncos quarterback Peyton Manning on the field during postgame to the trophy presentation and to the media interview room and transcribed his presser. Assisted the day pass desk during the week with creating and distributing credentials. Set up press box prior to game.
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New York Football Giants
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United States
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Spectator Sports
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200 - 300 Employee
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Communications Assistant
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Jul 2015 - Jan 2016
Assisted the Director of Communications in preparing talking points for the offensive, defensive and special teams coordinators for their weekly press conferences. Assisted Head Coach Tom Coughlin and coaching staff with football and non-football related tasks. Drafted press releases. Coordinated daily interviews and press conferences. Organized and distributed media credentials. Assisted in managing the media website. Assisted the Director of Communications in preparing talking points for the offensive, defensive and special teams coordinators for their weekly press conferences. Assisted Head Coach Tom Coughlin and coaching staff with football and non-football related tasks. Drafted press releases. Coordinated daily interviews and press conferences. Organized and distributed media credentials. Assisted in managing the media website.
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National Football League (NFL)
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United States
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Spectator Sports
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700 & Above Employee
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Arizona Super Bowl XLIX PR Staff
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Jan 2015 - Feb 2015
Helped the National Football League with the production in the week leading up to Super Bowl XLIX. Worked alongside both the Seattle Seahawks and New England Patriots during all media availability. Transcribed all assigned player and coach quotes throughout the week as well as New England's owner Robert Kraft. Assisted the Day Pass desk with credentials. Set up press box prior to the game. Conducted on-field interviews during the 2015 Pro Bowl. Assisted during postgame availability and helped New England OL Nate Solder with his postgame podium appearance.
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Media Relations Graduate Intern
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Jul 2014 - Jan 2015
Member of the media relations staff for the 2014 AFC West Division Champions. Compiled and updated team and player statistical information. Assisted in prepping players for features, such as Von Miller and DeMarcus Ware. Prepared and distributed daily Broncos and opponent executive news summaries. Member of the media relations staff for the 2014 AFC West Division Champions. Compiled and updated team and player statistical information. Assisted in prepping players for features, such as Von Miller and DeMarcus Ware. Prepared and distributed daily Broncos and opponent executive news summaries.
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The University of Texas at Austin
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United States
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Higher Education
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700 & Above Employee
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Athletics Media Relations Football Student Assistant
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Aug 2012 - Jun 2014
Wrote and updated weekly features, game notes, record books and student-athlete website biographies for MackBrown-TexasFootball.com. Coordinated and facilitated weekly press conferences with media outlets, specifically with Longhorn Network. Assisted the staff with features and recaps during the 2012 and 2013 Alamo Bowl Weeks in San Antonio, Texas.
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Athletic Media Relations Student Assistant
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Aug 2011 - Jun 2014
Assisted all Texas Sports Information Directors with research and any sport program updates. Handled media requests for press conferences and team availabilities. Transcribed many players and coaches interviews with the media. Wrote and revised press releases and recaps for games and tournaments. Wrote articles about different athletes and sports recognitions for TexasSports.com. Helped with various jobs at Texas athletic home games.
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Athletics Media Relations Secondary Men's Golf Contact
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Aug 2011 - Jun 2014
Wrote and updated features, press releases, tournament recaps, fact book, and student-athlete website biographies. Primary contact for Texas’ annual home tournament, the Morris Williams Intercollegiate. Assisted the Primary Media Relations Director with features and social media during the 2013 National Championship in Atlanta, Georgia and 2014 National Championship in Hutchinson, Kansas. Produced the Men’s Golf Fact Book and Instagram account.
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Time-Out Coordinator, Offical Stats Personnel
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Jan 2012 - May 2014
Relayed information about team’s statistics and current plays to TV managers during games. Coordinated games and matches with the production manager to benefit the viewers at home. Specifically worked at volleyball, tennis, baseball and golf events. Relayed information about team’s statistics and current plays to TV managers during games. Coordinated games and matches with the production manager to benefit the viewers at home. Specifically worked at volleyball, tennis, baseball and golf events.
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Social Media Coordinator
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Jan 2014 - Jan 2014
Managed the AT&T Cotton Bowl Classic Twitter account leading up to and throughout the entire game. Provided information about the stadium along with answers to any questions from fans.**worked only on the day of the game Managed the AT&T Cotton Bowl Classic Twitter account leading up to and throughout the entire game. Provided information about the stadium along with answers to any questions from fans.**worked only on the day of the game
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Media Center Volunteer
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May 2013 - May 2013
Assisted with handing out credentials to the media and passing out transcripts and statistics. Directed the questions from the media toward professional golfers during live questionnaires*worked here only during the tournament week Assisted with handing out credentials to the media and passing out transcripts and statistics. Directed the questions from the media toward professional golfers during live questionnaires*worked here only during the tournament week
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Media Relations Intern
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May 2011 - May 2013
Managed telephone and press passes to media personnel. Transcribed player media availabilities after completing their rounds. Revised and copied press releases about tournament updates. Directed questions from the media toward professional golfers during press conferences.**worked here only during the tournament weeks for 2011, '12, and '13 Managed telephone and press passes to media personnel. Transcribed player media availabilities after completing their rounds. Revised and copied press releases about tournament updates. Directed questions from the media toward professional golfers during press conferences.**worked here only during the tournament weeks for 2011, '12, and '13
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Media Relations Intern
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Jul 2012 - Jul 2012
Created and revised press releases in both Spanish and English for the professional golf tournament. Followed the Commissioner of the Medellin Golf Foundation to several interviews and conferences to learn more about what was going on behind the scenes. Created and revised press releases in both Spanish and English for the professional golf tournament. Followed the Commissioner of the Medellin Golf Foundation to several interviews and conferences to learn more about what was going on behind the scenes.
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Education
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The University of Texas at Austin - College of Communication
Bachelor of Science, Public Relations