Associate Director of SEM

• Jul 2023 - Present

Search Marketing Manager

• Oct 2021 - Jun 2023

Manage a team of search and strategy experts. I am responsible for building and maintaining high-level client relationships. Together, it is our responsibility to innovate, create strategies and execute integrated marketing plans that maximize the reach of each brand, influence consumer considerations and ultimately strive for the most efficient outcomes possible.• Directly managed a team responsible for digital search advertising• Responsible for the overall strategy and direction of our digital advertising • Developed & presented the strategy to achieve KPIs across awareness & in-market initiatives• Managed relationships across internal teams, vendors & clients• Oversaw career development & management of junior team members• Help Develop new QA methodology Show less

Senior Associate

• Mar 2021 - Oct 2021

Responsible for creating & executing new Search & Social strategies -Responsible for creating, implementing, and optimizing multi-million dollar paid search and paid social campaigns & weekly reporting out to clients - Responsible for testing and implementing new tests to generate incremental traffic - Responsible for aiding in search and social strategy creation - Responsible for staying educated in industry tools, and best practices by self-research, as well as working with agency partners -Responsible for mentoring and teaching associate team members while delegating tasks and ensuring deadlines are met Show less

Sr. Associate SEM & Paid Social- Chevrolet

• Dec 2018 - Mar 2021

Responsible for creating new Search & Social strategies-Responsible for making Search & Social recommendations -Created a brand new QA method for the team to use to ensure no error-Responsible for creating, implementing and optimizing multi-million dollar paid search, and paid social campaigns & Reporting out to clients- Responsible for providing monthly performance metrics by strategy and/or initiative - Responsible for testing and implementing new platform Tests to generate incremental traffic - Responsible for aiding in search and social strategy creation - Responsible for staying educated in industry tools, and best practices by self-research, as well as working with agency partners Show less

Account Associate SEM & Paid Social-GMC

• Jan 2016 - Dec 2018

Responsible for creating, implementing and optimizing multi-million dollar paid search, and paid social campaigns· Responsible for providing monthly performance metrics by strategy and/or initiative· Responsible for testing and implementing new platform tools to generate incremental traffic· Responsible for aiding in search and social strategy creation· Responsible for staying educated in industry tools, and best practices by self research, as well as working with agency partners

Assistant Media Planner

• Aug 2014 - Dec 2015

Tier 2 Paid Search Client: Ford "The Digital Media Planner in paid search drives keyword-based marketing initiatives; leveraging bid optimization tools activities to manage paid search operations across devices and search engines." • Develop paid search strategy for Ford to satisfy & exceed business goals of increasing market share by advertising against competitors, driving key buying activities on FDAF websites, generating brand awareness, & optimizing digital advertising campaigns using Google AdWords, Yahoo/Bing, & Adobe AdLens. • Interact with partner Account Managers from Google, Yahoo, Adobe, AOL, & participate in industry events to discover digital media trends. • Participate in War Room & Ford Dealer meetings to align dealer priorities (sales, market share, target vehicles, & competitive threats) with our digital marketing programs. Customize campaign goals & strategies in real time. • Optimize paid search bids & manage budgets on a daily basis over multiple devices (desktop, mobile, tablet). Quality assurance (checking for disapproved ads, keyword suggestions, negatives, testing new ad copy increasing quality score & relevancy, improve metrics such as bid position, CPC, clicks, & impressions). Show less

Marketing Intern

• Aug 2013 - Aug 2014

Managed analytics Campaign for non-profit Organization by creating a series of dashboards, reports, and help increase website traffic. -Setup URL tagging to track specific break down for campaigns. uploaded blogs on website with html with specific tagging. -Tracked inbound traffic from marketing campaigns -Help create tracking schema and process for tagging outbound communications and advertisements on Facebook and LinkedIn -Monitored communications efficiency in Google Analytics -Created weekly reports in Excel Show less

Google Analytics Consultant

• Jun 2013 - Aug 2013

Managed Google Analytics campaign for non profit Team Continuum based in New York City, consulted website by making easier registrations, lowered bounce rate. Managed Google Analytics campaign for non profit Team Continuum based in New York City, consulted website by making easier registrations, lowered bounce rate.

Google Analytics Consultant

• Jan 2013 - Apr 2013

Managed Google Analytics for non-profit organization United Way of Greater Toledo, helped optimize landing page by creating new one, and providing the analytics data. Helped increase visibility of website and relevance of paid search marketing by changing website to text base with clear call to action. Managed Google Analytics for non-profit organization United Way of Greater Toledo, helped optimize landing page by creating new one, and providing the analytics data. Helped increase visibility of website and relevance of paid search marketing by changing website to text base with clear call to action.

Volunteer Teacher

• Sep 2012 - Dec 2012

Taught bass and music to children in after school program. Taught bass and music to children in after school program.

Google AdWords Account Manager

• Aug 2012 - Dec 2012

Managed adwords campaign for non-profit organization Dreamcatchers for Abused Children. Created a new paid search marketing campaign. Managed adwords campaign for non-profit organization Dreamcatchers for Abused Children. Created a new paid search marketing campaign.

Counsler

• Jun 2010 - Jun 2010

Taught kids music, managed through team leadership and organizing groups. Taught kids music, managed through team leadership and organizing groups.