Marketing Automation Specialist

• Nov 2022 - Present

Providing lead nurturing and marketing automation to franchise clients. Providing lead nurturing and marketing automation to franchise clients.

Senior Marketing Strategist

• May 2018 - Present

We break sales records. Clients include: The Government of Canada Department of Innovation, Caring Transitions, MIke Holmes Inspections, Tutor Doctor, New Horizons, Angelic Treasures, and many more. ________________ • Built client franchise development sales systems (website, CRM, email nurturing, social media); • Implemented marketing automation and AI; • Developed multi-touchpoint nurturing campaigns for clients; • Managed international client events including driving attendees and ongoing nurturing; • Assisted with client franchise expansion internationally.

Senior Marketing Strategist

• 2000 - Present

Conscious new media & marketing communications - on time, under budget. Clients include: CBC, Expedia, Jagermeister, Bols, City Dance Corps, and many more. ________________ • Developed, implemented and managed sales, marketing, and social networking campaigns for multiple clients; • Implemented marketing automation and AI; • Created concepts, outlines and scripts for innovative, convergent digital marketing applications and distribution for broadcasters and corporate clients; • Wrote, produced, directed and edited numerous film, television and new media projects.

Franchise Marketing Director

• Mar 2021 - Jun 2021

Global Franchise Development Marketing Director

• Dec 2016 - May 2018

Where learning hits home. ________________ • Drove over $5,000,000 in global franchise sales to exceed annual goals; • Implemented strategic marketing tactics to increase lead flow and sales conversions; • Managed multiple online and offline marketing campaigns; • Maintained and integrated multiple CRM databases; • Global franchise sales rebranding (web, print, events); • Awarded numerous #1 accolades including, BFA Innovation Award, Entrepreneur Magazine, Global Franchise Magazine, Elite Franchise Magazine; • International event management; • Collaborated with international sales team and key players; • International PR team management; • Created and maintained vendor relationships.

Marketing Director, Franchising

• May 2015 - Nov 2016

Feeding the body and soul. Empowering local business owners and farmers to provide fresh, certified organic food throughout North America. Find out more about our franchising opportunities in your area! ________________ • Developed and implemented strategic and tactical marketing plans and campaigns that led to a 400+% increase in franchise lead generation and sales; • Created a stand alone franchising website, blog and social channels, and developed all related content; • Built a system for lead management including landing pages, web forms and auto-responders; • Managed and leveraged CRM database to nurture new leads and revive cold leads; • Developed and implemented multi-channel SEM, SEO and email campaigns and all related messaging to drive lead engagement; • Tracked and analysed analytics data and ROI across all channels; • Collaborated with internal sales team and outside partners & vendors; • Internal and external event management.

Director of Marketing

• Nov 2010 - May 2015

We grow your company. ________________ • Developed and implemented top-level marketing strategies and plans for DemGen and multiple clients; • Launched multiple successful email marketing, lead generation and nurturing campaigns to successfully acquire and retain clients, and promote launches and events; • Created social media strategies that lead to 1000%+ more followers and engagements; • Secured media coverage in numerous national and international publications; • Optimized web sites for SEO, SEM and functionality; • Produced online videos.

Marketing & Program Manager

• Dec 2009 - Dec 2010

Inspiring young minds to find their passions... ________________ • Managed day-to-day business operations; • Promoted programs to parents and schools; • Coordinated educational programs for up to 1000 students at over 30 elementary schools; • Hired, liaised with and managed payroll for a staff of up to 50 instructors; • Developed, implemented and administered over 70 courses. Inspiring young minds to find their passions... ________________ • Managed day-to-day business operations; • Promoted programs to parents and schools; • Coordinated educational programs for up to 1000 students at over 30 elementary schools; • Hired, liaised with and managed payroll for a staff of up to 50 instructors; • Developed, implemented and administered over 70 courses.

Trade Marketing & Sales Coordinator

• Nov 2006 - Aug 2008

Representing Canadian Club, Absolut, Sauza, Jagermeister, Jim Beam and other major spirit and wine brands throughout Canada. ________________ • Planned and executed marketing and promotions for major international spirit and wine brands; • Supported Provincial Sales Manager and a team of 22 Sales Associates; • Launched new products and ensured compliance of existing products with regulations; • Scheduled promotions and events with retailers and venues; • SAP purchase order and goods receipt creation.

Communications Officer & Assistant Corporate Secretary

• 2000 - 2005

Trade association for the investment fund industry. ________________ Communications Officer • Increased investor confidence through public relations campaigns aimed at investors, advisors, media and educators for not-for-profit association; • Wrote press releases, annual reports, newsletters, fact sheets, magazine ads and web copy; • Media relations including press conferences and media wrangling; • Strategic communications development and implementation during industry crisis; Assistant Corporate Secretary • Secretary to the Board of Directors, Executive Advisory Committee and Management Team; • Maintained correspondence, calendars, travel arrangements and expenses for Vice President, Regulation & Corporate Affairs; • Annual General Meeting coordination and records management; • Meeting coordination and catering.

Weekly Canadian Content Columnist

• 2000 - 2005

The source for urban 'infotainment'. ________________ • Weekly “Canadian Content” columnist for a top-five, urban entertainment news web site, with 45,000 visitors per day. The source for urban 'infotainment'. ________________ • Weekly “Canadian Content” columnist for a top-five, urban entertainment news web site, with 45,000 visitors per day.