Experience

Snaptech Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Head of Paid Media

  • Aug 2021 - Present

• Senior Digital Marketing Strategist

  • Jan 2019 - Aug 2021

  As a digital marketing strategist at Snaptech Marketing, I have the pleasure to work collaboratively with a variety of clients in a wide range of industries. Developing integrated digital marketing strategies tailored to the unique needs of my clients affords me the opportunity to continuously explore the endless possibilities of digital marketing.In my role at Snaptech, my day-to-day consists of:- Client Relationship Management- Digital Marketing Strategy Development and Implementation- Digital Assessments and Audits- Client Presentations and Proposal Development - Campaign Management and Optimization- Losing in Dramatic Fashion at Foosball



Convertus

• Canada
• Automotive
• 1 - 100 Employee

• Senior Paid Social Specialist

  • Jan 2018 - Dec 2018

  Having established the company's first-ever paid social solution, in my second official role at Convertus, I worked as the only dedicated social media advertising specialist. During my 12 months in this role, I generated over $100,000 in net new revenue, a year-over-year growth of nearly 600%.In this role, I was responsible for developing and executing countless multi-month social media campaigns for over 75 automotive dealerships across Canada, achieving industry-leading performance metrics, and delivering tangible and meaningful improvements to my clients' businesses. I worked directly with our Customer Success team to communicate to clients their campaign results, establishing strong, collaborative relationships.During my tenure, I initiated numerous internal processes aimed at improving communication, efficiency, transparency, and product scalability. I was also responsible for building a comprehensive archive of training materials and best practices.

• Junior Paid Search Specialist

  • Jun 2017 - Dec 2017

  In my role as a Junior Paid Search Specialist, my first position in digital marketing, I gained extensive experience strategizing, building, managing, and reporting on the Google search and display campaigns of up to 30 clients at any given time. I executed meaningful tests within accounts in order to continuously improve the department's efficiency, and to help maintain above-industry-average KPIs for my clients. I also gained experience developing in-depth performance reports for clients leveraging thorough data analysis in order to clearly tell the story and value of my their digital marketing ad spend.

• Paid Search Intern

  • Mar 2017 - May 2017

  Gained extensive hands-on experience with Google AdWords, Google Analytics, and Facebook Ad Manager, while managing over 20 clients across Canada. Helped develop an in-house protocol on Facebook native ads in order to expand the services provided by Convertus.



The Butchart Gardens

• Canada
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Visual Arts Installer & Pyrotechnician

  • Oct 2009 - Sep 2016

  ♣ Acted as a senior member within the visual arts department, helping to guide teams of 3-6 people on projects, as well as being relied upon to work alone and under self-direction.♣ Gained extensive experience working under pressure and deadlines to complete various tasks critical to the summer and winter visual displays.♣ Developed and maintained a very high standard of professionalism representative of a world-class tourist attraction.♣ Was an integral member of the 2016 summer fireworks season, the most attended and profitable in over 10 years.

• General Customer/Food Service

  • May 2009 - Sep 2011

  ♣ Received comprehensive training in world-class customer service, learning to assist visitors from a wide range of cultural backgrounds, enhancing their tourist experience.♣ Advanced to a Level 2 staff member at an accelerated rate due to exemplary customer service, work ethic, and initiative.♣ Gained extensive experience working in a dynamic and collaborative team, functioning in a high-energy work environment.