Experience

Dwyer Marble and Stone Supply

• United States
• Building Materials
• 1 - 100 Employee

• Marketing Director

  • Mar 2017 - Present



Belanger, Inc.

• Marketing Manager

  • Sep 2008 - Mar 2017

  Northville, MI Wrote advertising, marketing and sales collateral for car wash equipment manufacturer with the world's largest product portfolio. Performed daily intelligence gathering to stay informed of breaking developments at over 20 competitors. Tracked down qualified sales leads, giving my employer a head start on these opportunities. Created iPad-based sales training and presentation tool to support product managers and over 100 distributors. Spoke at industry conferences on increasing sales volume… Show more Wrote advertising, marketing and sales collateral for car wash equipment manufacturer with the world's largest product portfolio. Performed daily intelligence gathering to stay informed of breaking developments at over 20 competitors. Tracked down qualified sales leads, giving my employer a head start on these opportunities. Created iPad-based sales training and presentation tool to support product managers and over 100 distributors. Spoke at industry conferences on increasing sales volume, saving labor and growing profits. Developed rapport with editors of leading industry trade publications, supplying byline articles and acting as a resource for other editorials. * Developed interactive iPad tool with 700+ slides, to train and support salespeople at over 100 companies * Wrote and placed byline articles in three leading industry trade publications * Interviewed over 80 business owners and wrote full-page testimonial articles for each Show less



MIDCOM Service Group (MIDCOM Data Technologies, Inc.)

• United States
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2007 - Aug 2008

  Commerce Twp., MI Managed marketing for distributor and reseller of computer networking equipment, mobile computing devices, barcode scanners, industrial printers, and printer repair and maintenance services. Responsible for company Web site, Google AdWords pay-per-click advertising, e-mail marketing, direct mail and print promotional materials. * Increased click-through of e-mail marketing an average of 71%. * Complete redesign of MidcomData.com Web site.



Jax Kar Wash (chain)

• Marketing Director

  • Nov 2002 - Feb 2007

  Southfield, MI Managed advertising, public relations and sales for a seven‑store chain of full-serve car washes and detail centers. Negotiated, placed and produced print and radio advertising. Created and launched new services and programs. Trained more than 30 salespeople plus store managers. Consulted on signage, pricing administration and store sales formats. * Launched initiatives driving more than $1 million in annual value. * Wrote and taught four-hour sales training course for 30+ inside… Show more Managed advertising, public relations and sales for a seven‑store chain of full-serve car washes and detail centers. Negotiated, placed and produced print and radio advertising. Created and launched new services and programs. Trained more than 30 salespeople plus store managers. Consulted on signage, pricing administration and store sales formats. * Launched initiatives driving more than $1 million in annual value. * Wrote and taught four-hour sales training course for 30+ inside salespeople. Show less



Infusion Resources, Inc.

• Marketing Manager

  • Apr 2001 - Nov 2002

  Troy, MI Managed marketing of home medical services to hospitals, doctors, nurses and insurers. Planned company sales activities. Wrote and designed direct marketing, brochures, business plans, proposals and contracts. Administered Quickbooks accounting.



Lansing State Journal

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Marketing Communications Manager

  • Jan 1997 - Dec 2000

  Lansing, MI Managed promotion of newspaper to readers, advertisers and public. Wrote and directed print, radio, outdoor, direct response and point‑of‑purchase materials. Supervised graphic design, approvals and production. * Managed nearly 400 projects per year; up to 90 at once. * Managed print promotional space equal to $1.3 million annual budget.



Marketing Resource Group

• Copywriter

  • Jun 1996 - Jan 1997

  Lansing, MI Wrote copy for advertising, direct mail, newsletters, press releases and speeches. Developed strategies and secured approvals. * Wrote all direct mail in the state for: —Bob Dole for President —Chrysler for Congress —Proposal E to allow casinos in Detroit * Wrote letter for Gov. John Engler, urging re-election of three judges. * Wrote speech for Lt. Gov. Connie Binsfeld, nominating Hilda Gage for Michigan Supreme Court.



Aviso, Inc.

• Copywriter

  • Jun 1995 - May 1996

  Lansing, MI Wrote copy and concepts for marketing communications, print, radio and TV advertising. Helped pitch creative and secure client approvals. * Notable Clients: —Mitsubishi FUSO Trucks —Mid-Michigan Chevy Dealers —Lansing-Area Credit Unions