Account Manager

• Jun 2023 - Present

WSAV-TV (channel 3) in Savannah, Georgia is affiliated with NBC, The CW Plus, and MyNetworkTV. Owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations (including partner stations) in 116 markets addressing more than 68% of U.S. television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Download the #WSAV app: http://wsav.com/apps 📲 Show less

Marketing Consultant

• Dec 2020 - Nov 2022

Sinclair Broadcast Group is the largest and most diversified television broadcasting company in the country today. WTGS is the Fox-affiliated television station for South Carolina's Lowcountry and Georgia's Coastal Empire. Sinclair Broadcast Group is the largest and most diversified television broadcasting company in the country today. WTGS is the Fox-affiliated television station for South Carolina's Lowcountry and Georgia's Coastal Empire.

Marketing Consultant

• Dec 2020 - Nov 2022

Sinclair Broadcast Group’s Bally Sports+ enables sports fans to watch games without subscribing to a multichannel pay-TV cable, satellite or overpriced streaming service. Sinclair Broadcast Group’s Bally Sports+ enables sports fans to watch games without subscribing to a multichannel pay-TV cable, satellite or overpriced streaming service.

Digital Marketing Consultant

• Dec 2020 - Nov 2022

Marketing Consultant

• Dec 2020 - Nov 2022

Copywriter

• Sep 2018 - Dec 2020

Marketing Communications Coordinator

• Sep 2019 - Oct 2020

Works with Marketing Director to build and execute comprehensive business marketing plans. Performs market-specific financial analysis and business case development to determine market requirements relative to product price points, promotional offers, new bundles and all advertising/marketing tactics (marketing plan). Performs competitive market analysis; determines the correct strategy for pricing and bundling as well as total market penetration results. Maintains a comprehensive, competitive playbook/database for all markets. Evaluates and modifies business processes and procedures to improve efficiency and reduce expenses, operates within budget. Manages corporate brand, increases brand loyalty, increases brand equity and brand awareness, polices compliance with all brand standards, copyrights and service marks. Evaluates strategic partnerships that will bring added value to Hargray’s products and services portfolio. Manages customer database (CPNI compliance). Provides sales support for all sales channels and sales personnel. Creates and manages all grass-roots marketing programs. Show less

Account Executive

• Oct 2017 - Sep 2019

▪ Generated 55% of new business revenue and 24% of WJCL's sales revenue in 2018. ▪ Was awarded WJCL's 2018 Top Sales Performer award. WJCL is a unit of Hearst Corporation, one of the nation's largest diversified media companies. Hearst has a proven track record for helping advertisers reach their audiences through TV and online advertising. I generated revenue for WJCL across all available platforms, including ABC Channel 22, The Weather Channel, and Hearst CORE Audience (online and mobile audience-based marketing). I primarily helped businesses grow through targeted TV and online advertising. From team meetings to researching new business leads, I spent a majority of my day on-the-go building my portfolio and helping small businesses achieve their goals. Show less

Marketing and Events Editor

• Aug 2015 - Jan 2017

Served initially as a Sales & Marketing Executive to expand the publication’s presence in the community and grow advertising relationships. Prospected and managed account relationships with global and local brands to facilitate the creation and execution of print marketing initiatives, strategic campaigns and go-to-market strategies. Eventually promoted to Marketing and Events Editor - responsible for organizing and attending sponsored events plus the re-design and new format of the publication. Elevated the level of online content, created a unique online blogging section with content centered around the local community. Served as social media admin and grew followers for Facebook (23,285 likes), Instagram (7,211 followers) and @south_mag on Twitter (9,759 followers). Show less

Account Executive

• Feb 2015 - Aug 2015

Retail Stylist

• Dec 2010 - Jan 2015

Gained valuable skills in merchandise display. Using company ­issued schematics, I was responsible for setting product presentations according to appropriate standards in the store's Petite section. Talbots is known for coordinating merchandise in an appealing fashion on the floor. This job also included setting up attractive end-caps to draw customer attention. Gained valuable skills in merchandise display. Using company ­issued schematics, I was responsible for setting product presentations according to appropriate standards in the store's Petite section. Talbots is known for coordinating merchandise in an appealing fashion on the floor. This job also included setting up attractive end-caps to draw customer attention.

Marketing Intern/Contractor

• May 2013 - Dec 2014

There was a lot more to it than coffee runs and gift deliveries... There was a lot more to it than coffee runs and gift deliveries...

Server at Harvest Moon, Bartender for Manor House Pub

• Dec 2010 - Aug 2014

Continually rehired throughout college during holiday and summer seasons for temporary assistance. This experience helped me develop a distinct knowledge for craft beer, remembering details and delivering exceptional customer service. Working in this type of environment helped me learn how important maintaining an upbeat attitude during rush hours is to ensuring customer comfort and satisfaction. By familiarizing myself with the menu and specials, I was able to answer questions and remember specific details. I was required to use this information in a way that both entertained customers and kept them coming back for more. Show less

Editor-in-Chief, Fledge

• Nov 2012 - Jun 2014

Fledge is a journal of outstanding first-year writing published bi-annually by the Department of Writing and Linguistics at Georgia Southern University.

Department of Writing and Linguistics Media Intern

• Jul 2013 - May 2014

Edited submissions and created two editions of Fledge. I used Facebook and promotional materials that I created with Adobe Photoshop and InDesign to advertise and encourage students to enter the journal.

Head Bartender

• Mar 2011 - May 2014

Balanced cash and credit receipts at the end of the night and evenly distributed tips to other bartenders. I also helped oversee the clean up process every night at closing. Balanced cash and credit receipts at the end of the night and evenly distributed tips to other bartenders. I also helped oversee the clean up process every night at closing.

Server

• 2011 - 2014

Being a server in the restaurant industry helped me develop great people skills. I enjoyed reaching a point in this job where I had customers request me as their server. Being a server in the restaurant industry helped me develop great people skills. I enjoyed reaching a point in this job where I had customers request me as their server.

Intern

• May 2011 - Aug 2011

Shadowed a partner of the firm. The attorneys and para legals helped me gain valuable experience in an assortment of different locations and divisions. This internship taught me a great deal about organization. Shadowed a partner of the firm. The attorneys and para legals helped me gain valuable experience in an assortment of different locations and divisions. This internship taught me a great deal about organization.