Business Head

• Mar 2021 - Present

Senior Marketing Manager

• Aug 2019 - Dec 2021

Category management- Sealants, Epoxy and Cyano bulk - Aug 2019 to present • Building business from scratch for Sealants Range (under Feviseal brand with 18 New products) with vision to reach INR 500 Crores by FY24 with market share of 40% • Growing the existing business of INR 158 Crores for Epoxy adhesives and Cyano bulk • Responsible for revenues, EBITDA, team building, competition tracking, formulating launch modules, marketing activations Key achievements: • Feviseal… Show more Category management- Sealants, Epoxy and Cyano bulk - Aug 2019 to present • Building business from scratch for Sealants Range (under Feviseal brand with 18 New products) with vision to reach INR 500 Crores by FY24 with market share of 40% • Growing the existing business of INR 158 Crores for Epoxy adhesives and Cyano bulk • Responsible for revenues, EBITDA, team building, competition tracking, formulating launch modules, marketing activations Key achievements: • Feviseal is fastest to reach INR 5 Crores per month (within 7 months of launch); plan to achieve 12 Crores per month exit March’21 • Deployed a team of 70 sales executives and 10 managers in a span of 4 months

Senior Business Development Manager

• Apr 2017 - Jul 2019

Category management- Fevicol WWA, Wood finish, HVAC, Flooring & Business delivery for Western & Central Africa • Role responsibility includes Sales management and category development, marketing activations (ATL/BTL/digital), manufacturing need assessment, New Product launch for Brand Fevicol across all International geographies • Manage a team of BDMs to deliver business of Western & Central Africa. Create local bandwidth to ensure sustained growth inline with Africa’s 5 Year… Show more Category management- Fevicol WWA, Wood finish, HVAC, Flooring & Business delivery for Western & Central Africa • Role responsibility includes Sales management and category development, marketing activations (ATL/BTL/digital), manufacturing need assessment, New Product launch for Brand Fevicol across all International geographies • Manage a team of BDMs to deliver business of Western & Central Africa. Create local bandwidth to ensure sustained growth inline with Africa’s 5 Year Growth Strategy Key achievements: • Achieved growth of 24% (3 year CAGR) with healthy margins in FY’16 to FY’19 • Responsible for creation of INR 55 Crs of new products pipeline that will help deliver on Innovation Goals for International Business in 3 years - FY’20 to FY’22 • Integrated marketing campaign in Francophonic Africa led to 300% growth in FY’19 • Explored white spaces in Western Africa, which lead to business growth of 68% • Selected to be a Young leader mentored by Chairman of the Company to lead strategic projects after rigorous interview & Assessment Centre evaluation

Category Manager

• Apr 2016 - Mar 2017

Regional Marketing Manager- Maharashtra & Goa

• Aug 2014 - Apr 2016

1) Responsible for brand development and implementation of brand strategy. 2) Work closely with product managers and brand manager to develop market for new & focus products. 3) Custodian of the loyalty program for end consumers

Regional Project Manager

• Jan 2014 - Aug 2014

Handling the project sales vertical for Mumbai region

Special Project Manager

• Sep 2013 - Dec 2013

Moved to Nagpur for implementing Project G.O.L.D for Whirlpool

Area Manager

• Sep 2012 - Aug 2013

Responsible for targets to the tune of INR 2 Crores monthly, achieved through a team of sales representatives

Marketing Management Trainee

• Jun 2012 - Aug 2012

Understanding business processes and supporting launch of new range of RO water purifiers Understanding business processes and supporting launch of new range of RO water purifiers

Summer Intern

• Apr 2011 - May 2011

•Conducted a Market Feasibility Research and developed a Go-To Market strategy for a to-be-launched product, hood and hobs •Involved in developing the product-price mix, identifying potential distribution channels & preparing the launch campaign •Collaborated with Siemens, Electrolux, Faber for competition benchmarking and Market Analysis •Successful Product Launch post recommendation , leading to market share of 3% from July-Oct(2011) •Recommended the concept of Virtual Kitchen… Show more •Conducted a Market Feasibility Research and developed a Go-To Market strategy for a to-be-launched product, hood and hobs •Involved in developing the product-price mix, identifying potential distribution channels & preparing the launch campaign •Collaborated with Siemens, Electrolux, Faber for competition benchmarking and Market Analysis •Successful Product Launch post recommendation , leading to market share of 3% from July-Oct(2011) •Recommended the concept of Virtual Kitchen which was adopted as the National Best Practice Show less •Conducted a Market Feasibility Research and developed a Go-To Market strategy for a to-be-launched product, hood and hobs •Involved in developing the product-price mix, identifying potential distribution channels & preparing the launch campaign •Collaborated with Siemens, Electrolux, Faber for competition benchmarking and Market Analysis •Successful Product Launch post recommendation , leading to market share of 3% from July-Oct(2011) •Recommended the concept of Virtual Kitchen… Show more •Conducted a Market Feasibility Research and developed a Go-To Market strategy for a to-be-launched product, hood and hobs •Involved in developing the product-price mix, identifying potential distribution channels & preparing the launch campaign •Collaborated with Siemens, Electrolux, Faber for competition benchmarking and Market Analysis •Successful Product Launch post recommendation , leading to market share of 3% from July-Oct(2011) •Recommended the concept of Virtual Kitchen which was adopted as the National Best Practice Show less

Assistant Software Engineer

• Dec 2009 - Jul 2010

Supply network planning Supply network planning