Experience

Black Box

• United States
• Music
• 1 - 100 Employee

• Founder - CEO

  • Nov 2013 - Present

  Black Box is a modern marketing agency designed for the music industry. Our vision is to help our clients develop engaged audiences through branding, marketing, and partnerships. We offer custom solutions for labels, publishers, managers and artists, with a digital-first mindset. The approach is simple; know yourself, know your fans, build your business. Our roster represents over 50 artists spanning clients such as Atlantic Records, Red Light Management, and Red Bull Records with artists such as AWOLNATION, Bridgit Mendler, for KING & COUNTRY, Janelle Monae, Jidenna, Warm Brew, and more. Launched in 2014, Black Box is based in Los Angeles, CA and Nashville, TN. Show less



Warner Records

• Musicians
• 200 - 300 Employee

• Co-President / COO / CMO

  • Sep 2010 - Jun 2013

  • Executive Producer for numerous blockbuster soundtracks, including Transformers 3, Twilight: Breaking Dawn 2, and World War Z, with single tie-ins by Linkin Park, Green Day and Muse respectively. • Achieved sales records for the Black Keys and Michael Buble, combined $10M globally. • Won “Top Women in Music” Awards from Billboard Magazine, 2011 and 2012. • Developed careers of globally-known artists including Michael Buble, Red Hot Chili Peppers, The Black Keys, My Chemical Romance, Josh Groban, Linkin Park and Jason Derulo. • Closed 360 deals and launched developing artists, including Gary Clark, Jr., Theophilus London, Kimbra, Atlas Genius, and Tegan and Sara. • Drove new product development strategies such as album bundles, mobile apps, e-books and more for Neil Young and Flaming Lips. Show less



Atlantic Records

• Musicians
• 700 & Above Employee

• EVP of Marketing & Creative Media / GM / SVP of Marketing

  • Jun 2004 - Sep 2010

  • Oversaw the label's creative and digital departments, including video and advertising production. • Achieved number one market share during tenure. • Launched Twilight film soundtrack franchise, generating over 7 million units globally and over $50M in revenue. Set up the three single tie-ins with Paramore, Death Cab For Cutie and Muse. • Produced over $5M in domestic sales and $3M in global sales for “Rock and Roll Jesus,” Kid Rock's first number one debut. • Launched Rob Thomas’s solo career (Matchbox Twenty), achieving Platinum status for “Something to Be” with over 1.6 million units sold, and a number one debut. • Broke Jason Mraz’s “I’m Yours” single, selling over 6.7 million units. • Launched the company’s direct to consumer business. • Won “Top Women in Music” Awards from Billboard Magazine, 2009 and 2010. • Instrumental in acquisition of Artist Arena to oversee artist fan clubs, with VIP ticketing, generating a new revenue resource for Atlantic Records and the group as a whole. • Launched imprints and oversaw established labels under Atlantic records, including Photo Finish, Fueled by Ramen, Roadrunner, Chop Shop, and Canvasback. • Re-launched Electra label with founder Jack Holtzman to promote its 60th anniversary; oversaw Atlantic’s 40th anniversary box set. • Developed and broke artists including James Blunt, Paramore, Zac Brown Band, Cobra Starship, 3OH3, Bruno Mars, Death Cab for Cutie, Halestorm, Skillet, Shinedown, Gnarls Barkley, and Janelle Monae. Show less



Island Def Jam Music Group

• Music
• 200 - 300 Employee

• Head of Marketing / Product Manager / Artist Development Director

  • Feb 1999 - Jun 2004

  Head of Marketing, 2001 to 2004: • Achieved top industry market share during tenure. • Generated relationships with Roadrunner and Fueled by Ramen. • Broke artists Shelby Lynne (Grammy Winner), Sum 41, American Hi-Fi, Saliva, PJ Harvey, The Killers, Melissa Etheridge, Bon Jovi, The Cranberries, Fallout Boy, and Mariah Carey. Product Manager / Artist Development Director, 1999 to 2001: • Domestic Product Management responsibilities for the US roster. • Coordinated soundtrack of Notting Hill film, nominated for three Golden Globes, going Certified Platinum with 1.5 million sold to date. • Collaborated with the Lost Highway label on soundtrack for Oh Brother Where Art Thou, which went eight times platinum with eight million units sold, and won three Grammy Awards. • Oversaw marketing for Spiderman 2 soundtrack in 2002, with the song “Hero” from Saliva; the soundtrack went on to sell over one million units, and the single went to number one. Show less



PolyGram

• Music
• 1 - 100 Employee

• Product Marketing Manager / National Press Officer

  • Jun 1989 - Jan 1999

  Product Marketing Manager, 1991 to 1999: • Product managed international repertoire. • Oversaw marketing for the Island Records label roster. • A&R Coordinator from 1989 to 1991; including set-up of the department, reviewing all materials for signing and developing artists; oversaw video and recording production. • Worked with labels London Records, UK and US, Beggar’s Banquet, 4AD Records, Go Discs, Polydor UK, Mercury UK, Island Records. • Worked with The Pixies, The Breeders, U2, Def Leppard, Dire Straits, Portishead, The Cult, Dead Can Dance. National Press Officer, 1989: • Oversaw college promotion and organized local radio promotion. • Collaborated, coordinated and liaised with bands, including writing their biographies. • Produced administrative work for the National Publicity and Promotions department. Show less