Angelica Scibilio
Strategy Director at 92 Proof- Claim this Profile
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Italian Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Marnie Corrigan
Angelica is one of the most passionate, driven and talented marketers I have had the pleasure of working with. Ange and I first worked together at Blackmores in 2015-16 where I got to see first-hand her strong strategic thinking skills, innovative approach to delivering results and passion for building brands. When I moved into the Spirits industry in NYC in 2017 I jumped at the chance to have Angelica join my team (given her recent move to Boston). We worked together for four years at Pernod Ricard where Ange led the Engagement Team for Power Brands Jameson Irish Whiskey, Martell Cognac, Avion Tequila and Altos tequila. In this time Angelica delivered some of the most impactful, disruptive and successful campaigns I have seen in my career including Jameson St Patricks Day campaign and partnership with Anderson Paak which drove significant engagement uplifts and impact on brand equity and repositioning of Martell with a culture-led comms eco-system. Ange never settles for good enough, always pushes the boundaries of what can be delivered and keeps her eye always focused on the business objectives and how to deliver them. Ange inspires and leads her team to challenge they way they approach delivering results and is very well respected throughout the business globally. It was no surprise to me then that Angelica was asked to move into the role of Brand Director – Jameson and was responsible for leading the team through the development of a new strategic positioning. I would jump at the chance to work with Angelica again (UK beckons!) and would highly recommend her as a strong strategic marketer, innovative thinker and results driven powerhouse!
Vince Lichaa
Ange is a dedicated, passionate and credible marketer with amazing experience and achievements under her belt. I’ve personally worked with Ange for almost 2 years. Initially working alongside Ange and then eventually as a direct report, we delivered truly exciting brand initiatives on Jameson including full TTL comms development, programs and new product launches. I learnt a lot from Ange as a manager and team leader. She not only rallied the core team for deliverables, but has strong networking and cross-functional style that enables the wider team to deliver projects and business results. Aside from clear technical skills, Ange is very personable & collaborative and would be a fantastic asset to any organization.
Marnie Corrigan
Angelica is one of the most passionate, driven and talented marketers I have had the pleasure of working with. Ange and I first worked together at Blackmores in 2015-16 where I got to see first-hand her strong strategic thinking skills, innovative approach to delivering results and passion for building brands. When I moved into the Spirits industry in NYC in 2017 I jumped at the chance to have Angelica join my team (given her recent move to Boston). We worked together for four years at Pernod Ricard where Ange led the Engagement Team for Power Brands Jameson Irish Whiskey, Martell Cognac, Avion Tequila and Altos tequila. In this time Angelica delivered some of the most impactful, disruptive and successful campaigns I have seen in my career including Jameson St Patricks Day campaign and partnership with Anderson Paak which drove significant engagement uplifts and impact on brand equity and repositioning of Martell with a culture-led comms eco-system. Ange never settles for good enough, always pushes the boundaries of what can be delivered and keeps her eye always focused on the business objectives and how to deliver them. Ange inspires and leads her team to challenge they way they approach delivering results and is very well respected throughout the business globally. It was no surprise to me then that Angelica was asked to move into the role of Brand Director – Jameson and was responsible for leading the team through the development of a new strategic positioning. I would jump at the chance to work with Angelica again (UK beckons!) and would highly recommend her as a strong strategic marketer, innovative thinker and results driven powerhouse!
Vince Lichaa
Ange is a dedicated, passionate and credible marketer with amazing experience and achievements under her belt. I’ve personally worked with Ange for almost 2 years. Initially working alongside Ange and then eventually as a direct report, we delivered truly exciting brand initiatives on Jameson including full TTL comms development, programs and new product launches. I learnt a lot from Ange as a manager and team leader. She not only rallied the core team for deliverables, but has strong networking and cross-functional style that enables the wider team to deliver projects and business results. Aside from clear technical skills, Ange is very personable & collaborative and would be a fantastic asset to any organization.
Marnie Corrigan
Angelica is one of the most passionate, driven and talented marketers I have had the pleasure of working with. Ange and I first worked together at Blackmores in 2015-16 where I got to see first-hand her strong strategic thinking skills, innovative approach to delivering results and passion for building brands. When I moved into the Spirits industry in NYC in 2017 I jumped at the chance to have Angelica join my team (given her recent move to Boston). We worked together for four years at Pernod Ricard where Ange led the Engagement Team for Power Brands Jameson Irish Whiskey, Martell Cognac, Avion Tequila and Altos tequila. In this time Angelica delivered some of the most impactful, disruptive and successful campaigns I have seen in my career including Jameson St Patricks Day campaign and partnership with Anderson Paak which drove significant engagement uplifts and impact on brand equity and repositioning of Martell with a culture-led comms eco-system. Ange never settles for good enough, always pushes the boundaries of what can be delivered and keeps her eye always focused on the business objectives and how to deliver them. Ange inspires and leads her team to challenge they way they approach delivering results and is very well respected throughout the business globally. It was no surprise to me then that Angelica was asked to move into the role of Brand Director – Jameson and was responsible for leading the team through the development of a new strategic positioning. I would jump at the chance to work with Angelica again (UK beckons!) and would highly recommend her as a strong strategic marketer, innovative thinker and results driven powerhouse!
Vince Lichaa
Ange is a dedicated, passionate and credible marketer with amazing experience and achievements under her belt. I’ve personally worked with Ange for almost 2 years. Initially working alongside Ange and then eventually as a direct report, we delivered truly exciting brand initiatives on Jameson including full TTL comms development, programs and new product launches. I learnt a lot from Ange as a manager and team leader. She not only rallied the core team for deliverables, but has strong networking and cross-functional style that enables the wider team to deliver projects and business results. Aside from clear technical skills, Ange is very personable & collaborative and would be a fantastic asset to any organization.
Marnie Corrigan
Angelica is one of the most passionate, driven and talented marketers I have had the pleasure of working with. Ange and I first worked together at Blackmores in 2015-16 where I got to see first-hand her strong strategic thinking skills, innovative approach to delivering results and passion for building brands. When I moved into the Spirits industry in NYC in 2017 I jumped at the chance to have Angelica join my team (given her recent move to Boston). We worked together for four years at Pernod Ricard where Ange led the Engagement Team for Power Brands Jameson Irish Whiskey, Martell Cognac, Avion Tequila and Altos tequila. In this time Angelica delivered some of the most impactful, disruptive and successful campaigns I have seen in my career including Jameson St Patricks Day campaign and partnership with Anderson Paak which drove significant engagement uplifts and impact on brand equity and repositioning of Martell with a culture-led comms eco-system. Ange never settles for good enough, always pushes the boundaries of what can be delivered and keeps her eye always focused on the business objectives and how to deliver them. Ange inspires and leads her team to challenge they way they approach delivering results and is very well respected throughout the business globally. It was no surprise to me then that Angelica was asked to move into the role of Brand Director – Jameson and was responsible for leading the team through the development of a new strategic positioning. I would jump at the chance to work with Angelica again (UK beckons!) and would highly recommend her as a strong strategic marketer, innovative thinker and results driven powerhouse!
Vince Lichaa
Ange is a dedicated, passionate and credible marketer with amazing experience and achievements under her belt. I’ve personally worked with Ange for almost 2 years. Initially working alongside Ange and then eventually as a direct report, we delivered truly exciting brand initiatives on Jameson including full TTL comms development, programs and new product launches. I learnt a lot from Ange as a manager and team leader. She not only rallied the core team for deliverables, but has strong networking and cross-functional style that enables the wider team to deliver projects and business results. Aside from clear technical skills, Ange is very personable & collaborative and would be a fantastic asset to any organization.
Experience
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92 Proof
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Australia
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Marketing Services
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1 - 100 Employee
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Strategy Director
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Apr 2022 - Present
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Chivas Brothers
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Director of Communications & Content - The Glenlivet (Global)
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Feb 2021 - Mar 2022
Leading the communication strategy and creative development of breakthrough content across the brand ecosystem for North America and seven global markets. Leading the communication strategy and creative development of breakthrough content across the brand ecosystem for North America and seven global markets.
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Interim Brand Director-Jameson Irish Whiskey
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Oct 2020 - Feb 2021
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Senior Manager- Brand Engagement, Communications & Media
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Jul 2018 - Feb 2021
Lead the communication strategy and creative development on growth drivers in the US – Jameson Irish Whiskey, Martell Cognac, Altos Tequila & Avion Tequila across all consumer touchpoints (paid media, owned channels (social and CRM) and earned media).Managing a team of six direct reports.
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Manager- Digital & CRM Strategy
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Aug 2017 - Jun 2018
Led the strategy and implementation of digital programs and development of new digital infrastructure. This includes building and implementing Jameson Irish Whiskey's first eCRM program.
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Blackmores Group
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Australia
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Wellness and Fitness Services
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500 - 600 Employee
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Senior Product Manager
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Feb 2017 - Apr 2017
Led all facets of the marketing mix for the ‘Independent Activists’ portfolio including the charter on new growth terrains for adjacencies to strengthen brand modernity, relevance and recruitment of new consumers.
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Product Manager
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Oct 2015 - Feb 2017
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Frucor Suntory Oceania
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New Zealand
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Food and Beverage Services
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200 - 300 Employee
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Shopper Marketing Activations Manager
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Jan 2015 - Oct 2015
Led a strategically important business focus to translate the core brand platform in-store to win with shoppers through targeting key occasions as well as optimizing business in-store spend.
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Brand Manager- V Energy
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Dec 2012 - Jan 2015
Worked across integrated communications and new product development to deliver relevant and engaging experiences for consumers. Managed all facets of innovation from concept to launch owning the P&L for the V portfolio.
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Ferrero
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Luxembourg
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Manufacturing
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700 & Above Employee
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Junior Brand Manager- Nutella
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May 2011 - Jul 2012
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Junior Brand Manager- Kinder
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May 2010 - May 2011
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Goodman Fielder
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Australia
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Food and Beverage Manufacturing
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700 & Above Employee
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Assistant Brand Manager- Oils & Spreads
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Jan 2009 - May 2010
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Marketing Assistant
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Apr 2008 - Dec 2008
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Education
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2006 - 2008
University of Notre Dame Australia
Bachelor's degree, Public Relations & Marketing
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