Marketing Strategist

• Jan 2022 - Aug 2023

- Responsible for planning and executing marketing strategy for 8 industry specific ecommerce brands. - Planned co-branded webinars and podcast content (paid and organic) with industry related partners. - Led SEO efforts for brand websites resulting in a 60% increase in monthly organic leads. - Responsible for planning and executing marketing strategy for 8 industry specific ecommerce brands. - Planned co-branded webinars and podcast content (paid and organic) with industry related partners. - Led SEO efforts for brand websites resulting in a 60% increase in monthly organic leads.

Director of Marketing

• Feb 2018 - Jan 2022

- Led marketing team efforts in executing content-driven campaigns with over 1M website views, 36K podcast plays, 28K video views, and 11K white paper downloads, resulting in over 2500 SQLs annually. - Managed and optimized Google Adwords budget of over $40K/month. - Planned and organized reputation campaigns with software review sites G2, Capterra and Trustpilot. - Produced and promoted monthly HR industry webinar series attended by over 8400 people. - Implemented rebranding of… Show more - Led marketing team efforts in executing content-driven campaigns with over 1M website views, 36K podcast plays, 28K video views, and 11K white paper downloads, resulting in over 2500 SQLs annually. - Managed and optimized Google Adwords budget of over $40K/month. - Planned and organized reputation campaigns with software review sites G2, Capterra and Trustpilot. - Produced and promoted monthly HR industry webinar series attended by over 8400 people. - Implemented rebranding of website, print collateral and display materials. Show less - Led marketing team efforts in executing content-driven campaigns with over 1M website views, 36K podcast plays, 28K video views, and 11K white paper downloads, resulting in over 2500 SQLs annually. - Managed and optimized Google Adwords budget of over $40K/month. - Planned and organized reputation campaigns with software review sites G2, Capterra and Trustpilot. - Produced and promoted monthly HR industry webinar series attended by over 8400 people. - Implemented rebranding of… Show more - Led marketing team efforts in executing content-driven campaigns with over 1M website views, 36K podcast plays, 28K video views, and 11K white paper downloads, resulting in over 2500 SQLs annually. - Managed and optimized Google Adwords budget of over $40K/month. - Planned and organized reputation campaigns with software review sites G2, Capterra and Trustpilot. - Produced and promoted monthly HR industry webinar series attended by over 8400 people. - Implemented rebranding of website, print collateral and display materials. Show less

Director, Content Marketing

• Feb 2013 - Feb 2018

- Contributed to 40% increase in website traffic through managing paid search advertising, email marketing, blog placements in HBR and Forbes, and implementing sophisticated marketing automation/CRM tools. - Created Salesforce and Excel dashboards to track key metric progress in all marketing activities. - Produced monthly in-house and partnership webinars, resulting in more qualified leads for sales reps. - Utah Marketing Award 2016 "Best Integrated Marketing Campaign."​ - Contributed to 40% increase in website traffic through managing paid search advertising, email marketing, blog placements in HBR and Forbes, and implementing sophisticated marketing automation/CRM tools. - Created Salesforce and Excel dashboards to track key metric progress in all marketing activities. - Produced monthly in-house and partnership webinars, resulting in more qualified leads for sales reps. - Utah Marketing Award 2016 "Best Integrated Marketing Campaign."​

Online Marketing Manager

• Oct 2012 - Feb 2013

- Responsible for all online lead generation marketing efforts for business consulting firm. - Coded and designed new business website which incorporates SEO, Google Analytics tagging, social media, blog articles, and e-commerce. - Developed PPC, keyword, social media, and email advertising campaign strategies. - Responsible for all online lead generation marketing efforts for business consulting firm. - Coded and designed new business website which incorporates SEO, Google Analytics tagging, social media, blog articles, and e-commerce. - Developed PPC, keyword, social media, and email advertising campaign strategies.

Senior Media Analyst of Market Research

• May 2011 - Oct 2012

- Led analyst team in developing media analytics and survey reports for Clear Channel, Cumulus, and KSL. - Increased number of panelists by 30% through targeted online advertising campaigns. - Led analyst team in developing media analytics and survey reports for Clear Channel, Cumulus, and KSL. - Increased number of panelists by 30% through targeted online advertising campaigns.

Student Ambassador

• Aug 2010 - May 2012

Owner/Manager

• Jan 2005 - May 2011

- Managed all aspects of the company including marketing and advertising, resulting in a 50% increase in average concert attendance through focused promotional efforts. - Developed new streams of income with cafe and recording studio and sold business for a profit. - Managed all aspects of the company including marketing and advertising, resulting in a 50% increase in average concert attendance through focused promotional efforts. - Developed new streams of income with cafe and recording studio and sold business for a profit.

Intern

• Jun 2008 - Aug 2008

- Created marketing reports for the executive team on global sales performances and best practices. - Assisted global marketing team with promotional campaigns for artists including Alicia Keys and Pink. - Created marketing reports for the executive team on global sales performances and best practices. - Assisted global marketing team with promotional campaigns for artists including Alicia Keys and Pink.

Sound Engineer

• Apr 2007 - Apr 2008

- Edited, mixed, and recorded sound for film and speech recordings. - Organized and assembled $50K of recording equipment for expanded studio space. - Edited, mixed, and recorded sound for film and speech recordings. - Organized and assembled $50K of recording equipment for expanded studio space.

Intern

• Jul 2005 - Aug 2005

- Developed real estate sponsored web page content for "inside-real-estate.com" by performing market research for multiple cities and presenting content in a marketable format. - Developed real estate sponsored web page content for "inside-real-estate.com" by performing market research for multiple cities and presenting content in a marketable format.