Experience

RQ

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • May 2023 - Present



413 Management Social Media Consulting

• Founder

  • May 2023 - Present

  https://www.markbaroth.com/ https://www.markbaroth.com/



Swift

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • May 2022 - Apr 2023

  Managed the Gatorade North America account, encompassing growing, mentoring, and managing a team of ten account executives, strategists, community managers, and analysts. Oversaw the ongoing development of the brand’s social strategy, while leveraging sponsored athletes with a primary focus of driving brand engagement and affinity by utilizing the most iconic faces in sports. Responsibilities and accomplishments include: Managed the larger agency team to brief, concept, and create social-first campaigns aligned with the brand’s highest-priority initiatives for new product offerings and quarterly business priorities. Worked with Gatorade Sports Marketing to create custom social campaigns featuring sponsored athletes. Led the insight-driven ideation and concept sell-through to clients culminating with an on-the-ground team responsible for live content capture. Athletes include Trevor Lawrence, Paul George, Sydney Mclaughlin, Paige Beuckers, DK Metcalf, and Fernando Tatis Jr. Show less



Gymshark

• United Kingdom
• Retail
• 700 & Above Employee

• Sponsorships Manager North America

  • Aug 2021 - May 2022

  Leveraged Gymshark sponsored athletes to drive brand awareness, engagement, and affinity by creating impactful brand marketing campaigns designed to increase revenue. Responsibilities and accomplishments include: Managed and maintained Gymshark’s relationships with the North American roster of over 50 sponsored athletes, driving yearly revenue of $5M and over 50M views. Oversaw the hiring, growth, and development of six sponsorship associates, leading the brand’s relationship with all sponsored talent. Personally maintained stellar relationships with the brand’s most famous athletes including Ryan Garcia, Francis Ngannou, and Whitney Simmons with a combined audience of over 20M followers. Responsible for managing a yearly sponsorship budget of $6M. Led cross-functional efforts alongside the brand team to establish roster-supported tentpole moments. Spearheaded partnership negotiations for new and existing talent including influencers, professional athletes and Olympic athletes totaling over $1M in contracts. Utilized third-party media partnerships including Whistle Sports, Wave Tv, and Overtime to drive brand awareness resulting in a 30% increase in awareness during Black Friday sales. Show less



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Communications Manager

  • Jul 2020 - Jul 2021

  Oversee social campaign planning for eBay North America, with an emphasis on brand partnerships and earned media moments to promote priority verticals including sneakers, luxury watches, trading cards and Certified Refurbished products. Responsibilities and accomplishments include: Collaborate with agency partners to ideate and develop authentic digital content that engages audiences through compelling subject matter and high-quality visual appeal. Work cross-functionally with internal partners to ensure priority messaging is amplified through social channels. Ideate and develop all campaign amplification efforts including influencer and earned media strategies. Previous Campaigns: Certified Refurbished: Better Than New: Drive awareness of eBay’s Certified Refurbished program through influencer partnerships including Cody Ko and Noel Miller through our sponsored video content series appearing on IGTV. Sneakers: Sneaker Showdown: Reclaim eBay’s role as the premiere sneaker reselling destination through a March Madness style bracket challenge in which sneakerheads voted across TW/IG for their favorite shoe, resulting in over 1M votes and 6M impressions. Sneaker Authentication PSA: Raise awareness among sneakerheads about eBay’s Sneaker Authenticity Guarantee through hero video content and influencer partners accumulating 20M impressions and 500k engagements. Sneaker Santa: Partner with Anthony Davis to raise brand awareness among sneakerheads with a massive, first-of-its kind AR-powered sneaker giveaway garnering over 40M Impressions, 877K engagements and 378K Link clicks. Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Supervisor

  • Oct 2017 - Jun 2020

  Led and drove digital campaign strategies that helped position our clients as disruptors within their respective fields by taking a data-driven approach to research, emphasizing brand value and consistency across all channels, and cultivating team members’ development and growth to ensure a cohesive approach to client servicing.Responsibilities and accomplishments included: Served as Microsoft Education account lead—managing internal teams across account, editorial and web development for the Microsoft Education Blog, averaging over 112K blog visits per month and 15 blog posts per month. Established eBay as leader in the sneaker space by leading the eBay “Sneaker Showdown” campaign. Developed and led the social campaign which received over 1M votes and 33M impressions, as well as received earned coverage from outlets including Hypebeast, Respect and Footwear News. Managed a ten-person team cross-functional team across creative, paid, and account management divisions to drive an “Always On” social strategy for Fox Home Entertainment. Efforts ultimately drove a total of 15M+ engagements and over 696K link clicks within a one year period across 400+ social accounts.Worked with Edelman’s influencer marketing team to create and implement a three-month campaign for Petco, sourcing 11 influencers within the pet and wellness verticals, garnering over 132K engagements and 2M in reach.Led the Executive Positioning efforts for Petco by sourcing, writing, and managing social content for six C-suite executives, resulting in a 150% increase in total engagements, and an increase in annual scope by over $100K.Acted as digital lead on numerous new business pitches resulting in a win rate of over 50%. Show less

• Senior Account Executive

  • Oct 2017 - Oct 2019



bpg advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Social Media Community Manager

  • Nov 2016 - Oct 2017

  Responsible for creating and executing digital strategies to both launch and grow social channels through paid and organic acquisition strategies. Clients include Netflix, VH1, NBC Universal, Lionsgate, and STX Entertainment. Responsibilities and accomplishments included: Worked closely with creative teams to ideate an integrated multichannel approach for several award winning campaigns to ensure that our strategies were truly omni-channel. Utilized social listening tools including Sprout Social, Spredfast, Tweet Deck, Falcon, Sprinklr, Social Studio to formulate monthly analytic reports tracking post-performance to develop real-time optimization plans. Played a vital role in BPG’s new business process, as well as constantly worked to increase the scopes of current accounts. Show less



Laundry Service

• United States
• Advertising Services
• 400 - 500 Employee

• Social Media Community Manager

  • Feb 2016 - Nov 2016

  Led the end-to-end community strategy and execution for all premier shows for 20th Century Fox Television. This required rapid development of campaign ideation and tactical execution, as well as close and constant coordination between not only our internal account team, but also key stakeholders at Fox, including creatives, operations teams, and talent. Led the end-to-end community strategy and execution for all premier shows for 20th Century Fox Television. This required rapid development of campaign ideation and tactical execution, as well as close and constant coordination between not only our internal account team, but also key stakeholders at Fox, including creatives, operations teams, and talent.



Transamerica

• United States
• Financial Services
• 700 & Above Employee

• Social Media Community Manager

  • Oct 2015 - Feb 2016

  - Managed all social media platforms for Transamerica, Encore Dental and Big Ring Bike Insurance. - Assisted with creating marketing strategies to optimize engagement with the Transamerica Brand Team. - Analyzed post-performance with Trackmaven and monitored competitor brands with Socialbakers. - Formulated content for all brand sponsored events and athletes including Zach Johnson, the Colorado Rapids and, Rock N Roll Marathon Series. - Managed all social media platforms for Transamerica, Encore Dental and Big Ring Bike Insurance. - Assisted with creating marketing strategies to optimize engagement with the Transamerica Brand Team. - Analyzed post-performance with Trackmaven and monitored competitor brands with Socialbakers. - Formulated content for all brand sponsored events and athletes including Zach Johnson, the Colorado Rapids and, Rock N Roll Marathon Series.



TGR Foundation

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Communications Intern

  • Jun 2015 - Sep 2015

  - Created content for the PGA TOUR, Tiger Woods Foundation, Deutsche Bank Championship and Quicken Loans National social channels. - Produced content for monthly DBC Blue Notes e-newsletters, ticket, promotional, and partner e-blasts. - Developed the DBC Championship Program and other DBC collaterals, including web articles, hospitality and ticket sales materials, spectator information guides, volunteer handbooks, and pairings sheets. - Worked with agency partners to ensure all sponsorship/partnership obligations were successfully met. Show less