Experience

Chaos Global

• India
• Design Services
• 1 - 100 Employee

• Senior Brand Consultant

  • Apr 2018 - Present

  - Served as Account Manager and Brand Custodian, managing a portfolio of 10 key accounts across B2B & B2C domains - Spearheaded creation, execution and delivery of multiple 360 degree marketing campaigns - Formulated brand positioning strategy and messaging to craft compelling brand narratives - Identified key consumer insights through analyses of a brand’s core values and its audience - Managed cross-functional teams comprising content, design, marketing, digital and social media - Raised agency profile by onboarding new clients while establishing sales opportunities within the existing base - Key accounts include Bajaj Finserv, Activate and Finance, Stonelam Laminam, Kreate Global, Laangza and Noor Bank



Zee Entertainment Enterprises Limited

• India
• Entertainment Providers
• 700 & Above Employee

• Assistant Marketing Manager

  • Jun 2016 - Mar 2018

  - Conducted market analyses to create strategic insights and increase brand reach through Cross Network Promotions across 40+ channels - Tasked with the objective of transforming Zee Entertainment into India’s top ranked network - Supervised the brand relaunch of Zee Entertainment and lead planning for promo inventory - Responsible for analyzing consumer and user behaviour across genres - Lead the development and design of an internal web portal aimed at engaging stakeholders - Presented weekly reports to C-level executives - Performed qualitative and quantitative research to forecast changes and potential opportunities for Network properties



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Summer Intern

  • Apr 2015 - Jun 2015

  - Worked as Summer Intern in RMS Client Service Team at Nielsen India - End to End Project Management of the Nielsen Auto Ancillary and CPG Retail Trade Census - Set up the pre-field base for a large scale Brand Track Study in 55 cities across the country - Devised key Category & Industry insights to equip clients with actionable solutions - Worked on Ad hoc studies for Brand Evaluation, Market Assessment and Product Launch Mapping - Drove Business Development for Nielsen’s Syndicated Retail Establishment Studies



Affix Pharmaceuticals

• New Delhi Area, India

• Marketing Associate

  • Jun 2013 - Mar 2014

  - Supervised and handled Manufacturing, Trading and Marketing processes - Worked directly with Key Opinion Leaders for physician targeting - Launched a new product & developed marketing strategies to promote it - Explored new market segments for legacy products - Established ties with local vendors for procuring raw materials - Optimized the size and structure of the sales force - Conducted initial training of medical sales representatives - Trained sales representatives on call planning and relationship selling techniques



CEB, now Gartner

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• HR Trainee

  • Jan 2013 - May 2013

  - Managed end to end Recruitment process - Managed logistics for all Learning & Development trainings - Prepared Dashboards and Weekly Reports for the Talent Management Team - Revamped the MIS for India office - Managed end to end Recruitment process - Managed logistics for all Learning & Development trainings - Prepared Dashboards and Weekly Reports for the Talent Management Team - Revamped the MIS for India office