Head of Ecommerce & Customer Service

• Nov 2020 - Present

Head of eCommerce & Customer Service

• Nov 2018 - Present

Multichannel eCommerce Manager

• Apr 2018 - Oct 2018

Responsible for ecommerce, online marketing, multichannel growth and social media at a leading UK vaping retail chain.

Ecommerce Consultant

• May 2016 - Mar 2018

Delivery of website traffic and sales growth through management of e commerce, online marketing and social media for a leading UK vaping retailer.

Online Marketing Contractor

• Mar 2015 - Present

Implementation of search engine optimisation (SEO) project, paid search PPC campaign, website content management, copywriting, video production and performance reporting. Implementation of search engine optimisation (SEO) project, paid search PPC campaign, website content management, copywriting, video production and performance reporting.

Head of Ecommerce

• Aug 2014 - Jan 2019

Marketing, online marketing, e-commerce, affiliates, social media and SEO. Marketing, online marketing, e-commerce, affiliates, social media and SEO.

Group Marketing Manager

• Jun 2014 - Jul 2014

Driving success through the website and EDM channels and developing user communications to grow acquisition, conversion and retention rates. Driving success through the website and EDM channels and developing user communications to grow acquisition, conversion and retention rates.

Marketing Director

• May 2013 - May 2014

Marketing Campaigns Contractor

• Mar 2012 - Apr 2013

B2B lead generation and brand building campaigns for the IRIS Accountancy Solutions division, targeting accountancy practices and corporates.

Online Marketing Contractor

• Aug 2011 - Apr 2013

Website management and updates, SEO, Social Media, CRM & Email Website management and updates, SEO, Social Media, CRM & Email

Company Director

• Oct 2006 - Apr 2013

Establishing own company offering cost effective, strategic and convenient online and offline marketing consultancy & website management services to clients Establishing own company offering cost effective, strategic and convenient online and offline marketing consultancy & website management services to clients

Online Marketing Contractor

• Jul 2012 - Feb 2013

Set up and management of Google AdWords paid search campaign Set up and management of Google AdWords paid search campaign

Marketing Contractor

• Jan 2011 - May 2012

Development of new website & set up of online marketing campaign for local vending machine and schools catering supply business Development of new website & set up of online marketing campaign for local vending machine and schools catering supply business

Online Marketing Contractor

• Sep 2011 - Apr 2012

Paid Search set up and management, website updates, SEO & social media Paid Search set up and management, website updates, SEO & social media

Online Marketing Contractor

• Dec 2011 - Jan 2012

Online marketing consultancy - SEO Online marketing consultancy - SEO

Online Marketing Consultant

• Nov 2009 - Sep 2011

Set up & ongoing management of Google AdWords search marketing campaign Set up & ongoing management of Google AdWords search marketing campaign

E-Commerce & Marketing Consultant

• Oct 2006 - Sep 2011

OBJECTIVES - Develop five year marketing strategy and plan to develop e-commerce businesses - Launch e-commerce sites in International territories - Development of new corporate website, e-commerce site & debenhams.com platform - Reinvigorate, recruit and develop online team including call centre & customer services - Direct online & offline marketing including advertising, PR, promotions & sponsorship ACHIEVEMENTS - Re-launching £3M+ e-commerce businesses, with consistent growth above industry averages - Launch of first European pilot website in Ireland - Tripp is now the leading UK luggage brand with top market share in key GfK categories - Developing major online campaign comprising pay per click, SEO, directories & email - Project management of integration enabling Debenhams’ order transfer - Management of call centre, customer service & direction of I.T. & fulfilment teams - Successful designer brand launches with Jasper Conran, Orla Kiely & John Rocha Show less

Marketing Contractor

• May 2011 - Jun 2011

Marketing developement of new not-for-profit website targeting charities, higher education and membership organisations. Delivery and promotion of new "IRIS World" 300 delegate client and prospect exhibition and marketing launch of two Next Generation software products. Marketing developement of new not-for-profit website targeting charities, higher education and membership organisations. Delivery and promotion of new "IRIS World" 300 delegate client and prospect exhibition and marketing launch of two Next Generation software products.

Marketing Contractor

• Feb 2010 - Apr 2011

Development and delivery of integrated marketing campaigns for the NFP sector. Creation of campaign calendar, client case studies and industry whitepapers. Management of data, digital & print advertising, website, email, telesales, PR & events. Development and delivery of integrated marketing campaigns for the NFP sector. Creation of campaign calendar, client case studies and industry whitepapers. Management of data, digital & print advertising, website, email, telesales, PR & events.

Online Marketing Consultant

• Nov 2009 - Jan 2011

Set up & ongoing management of Google AdWords search marketing campaign Set up & ongoing management of Google AdWords search marketing campaign

Marketing Consultant

• Sep 2009 - Nov 2010

Integration of UK operating company as part of global corporate group including internal communications, stationery, sales literature and online presence Re-skin of B2B website within new global corporate branding guidelines Supply of copy & images for group website iom.invensys.com including case studies Management of creative agency, online activity and PR agency & marketing team Launch of Building Management Services including micro-site & industry specific email Integration of UK operating company as part of global corporate group including internal communications, stationery, sales literature and online presence Re-skin of B2B website within new global corporate branding guidelines Supply of copy & images for group website iom.invensys.com including case studies Management of creative agency, online activity and PR agency & marketing team Launch of Building Management Services including micro-site & industry specific email

Marketing Consultant

• Feb 2009 - Aug 2009

• Rebrand & repositioning from data supplier to B2B carbon & energy solutions provider • Redevelopment and re-launch of website including SEO, search and email campaign • Production of e-sales presentation tool, brochures, internal communications & event • £150K re-launch including summit for 150 prospects, PR, online & press advertising • Rebrand & repositioning from data supplier to B2B carbon & energy solutions provider • Redevelopment and re-launch of website including SEO, search and email campaign • Production of e-sales presentation tool, brochures, internal communications & event • £150K re-launch including summit for 150 prospects, PR, online & press advertising

Marketing Consultant

• Aug 2007 - Aug 2009

- Development & launch of B2B website, corporate literature & online marketing - Establishing telesales team incorporating recruitment, training & performance goals - Development & launch of B2B website, corporate literature & online marketing - Establishing telesales team incorporating recruitment, training & performance goals

Marketing & Website Consultant

• Feb 2007 - May 2007

OBJECTIVES - Management of all marketing communications including offline and online advertising - Rewriting all copy for website, brochures and all printed materials - Creation and project management of new website look and feel re-launch ACHIEVEMENTS - Introduction of regionalised pay per click campaign, doubling new online bookings - Development of two major integrated campaigns comprising online search, outbound email, website content, SMS, direct mail, door-to-door flyers, press and point of sale - Launch of accessible promotions including free first lessons and referral scheme Show less

Head of Communications

• May 2006 - Oct 2006

ACHIEVEMENTS - Brand & product development of broadband, telephone & digital TV service - Preparing launch of Digital television service at major event incorporating sponsorship, outdoor advertising, printed materials, promotional items, staffing & logistics - Developing TV channel brand advertising campaign & communications plan including events (EuroPride and Brighton Pride), PR, press media selection, online and outdoor - Launch of company websites at pridedigital.co.uk and thepridetv.com - Set up and run a press office, with contact liaison, distribution and monitoring service - Press release production and follow up securing coverage including Marketing Week, Campaign, Brand Republic, What Satellite, Digital Spy and Creative Match - Producing internal marketing & corporate literature including company profile, biographies and stationery for Pride TV (channel) and Pride Television Networks Ltd Show less

Marketing Manager

• Dec 2005 - Apr 2006

EXPERIENCE - Responsible for all aspects of International marketing strategy in a new start up - Implementation of all B2B & B2C promotion including exhibitions and PR - Developing trade & consumer e-commerce websites including call centre & fulfilment ACHIEVEMENTS - Organising UK consumer launch at the Ideal Home Show including staffing, online competitions, direct promotions, stand design and press releases - Coverage including ABC News, Chicago Tribune, Maxim, Observer & Men’s Health - Earning three awards including Innovation Honours at the 2006 International CES - Managing trade launch at the CES, generating over 400 leads & $500K in orders - Developing direct marketing database of 5000+ prospects and specifying software - Supporting B2B development including outgoing email campaigns, competitive analysis, international pricing, product specifications, trade brochures and samples - Developing all product packaging, literature, presentations, documents & reports Show less

Head of Marketing & Online

• Dec 2003 - Oct 2005

ACHIEVEMENTS- Establishing a new £30M turnover retailer & consumer goods manufacturer- Developing Tripp’s first award winning advertising campaign with Leagas Delaney- Set up a customer insight function with bi-monthly personal interviews in store- Negotiating Debenhams TV & press advertising, brochures & direct marketing - Launching all aspects of tripp.co.uk - the highest turnover branch in three months- Launching a tactical promotion calendar with events, retail offers & advertising - Arranging market research including GfK, PressWatch & Mintel- Partnering with Publicis Blueprint for the most widely read UK fashion magazine- Earning positive PR including press & live radio interview on BBC London - Consolidating the unprofitable catalogue & mail order businesses Show less

Head of Visual

• Jul 2002 - Nov 2003

- Direct & manage all in-store marketing including creative design & brand development- Re-brand all communications including product design, packaging & ticketing, stationery, display materials, head office refit & a new display showroom- Redesign corporate identity including re-development of the brand logo- Developing product brand identity including Globetrotter & Joseph Verity- Developing a clear POS hierarchy, designing & launching a concept interactive store

In Store Marketing Manager

• Nov 1997 - Jul 2002

- Responsible for all visual merchandising including budgeting & performance analysis - Launch of DVD & digital broadcasting technology in store - Development and roll out an American warehouse-style destination store format - Responsible for all visual merchandising including budgeting & performance analysis - Launch of DVD & digital broadcasting technology in store - Development and roll out an American warehouse-style destination store format

Visual Merchandising Section Manager

• Jan 1996 - Oct 1997

- Manage the integration of shelving & storage ranges into newly acquired Texas - Pioneering launch of in-store furniture at Homebase - Manage the integration of shelving & storage ranges into newly acquired Texas - Pioneering launch of in-store furniture at Homebase

Display Manager

• Mar 1994 - Dec 1995

- Introducing “live” quality layout instructions through the setup of a basic photo studio

Store Manager / Assistant Manager / Trainee

• Sep 1991 - Feb 1994

Management Development programme. Store Manager in Rosehill