Experience

Village Underground

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Head of Marketing

  • Nov 2022 - Present



EartH (Evolutionary Arts Hackney)

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Head of Marketing

  • Nov 2022 - Present



Faye Daniels Consultancy

• Freelance Copywriter & Brand Consultant (Evenings & Weekends)

  • Jun 2019 - Present

  I am a professional copywriter, brand specialist and creative consultant who specialises in script-writing for digital content. I'm extremely skilled in simplifying and amplifying key messages in a way that creates real impact for campaigns and brands.I am a also a brand strategist, adept at developing brand strategy and project managing large scale rebrands from creative conception to roll out. My clients have included the United High Commission for Refugees, The Music Works, Museum of Archeology London, NKD, Highways Britain and the Bernie Grant Arts Centre. I am available for projects that can be completed outside of my full-time role hours. Email fayelaurendaniels@gmail.com for a chat, access to my rates and portfolio.



Roundhouse Trust

• United Kingdom
• Performing Arts
• 100 - 200 Employee

• Senior Marketing Manager - Brand and Impact

  • Oct 2017 - Nov 2022

  Commissioning creative and boundary pushing content which raises awareness of the organisation as both a leading arts venue and as a space that offers creative opportunities for under 25s to make music, film, radio and to develop their performance skills in the Roundhouse Studios. Acting as in-house brand editorial manager, providing strategic oversight for brand activity, producing creative concepts, leading copywriting and content creation. Delivering a content-led approach to communicating the Roundhouse brand, maximising opportunities via Roundhouse's social media channels through engaging content and live feedsLeading on marketing strategies to recruit 11-25 year-olds to participate in the Roundhouse's ambitious youth programme.An active and engaged member of the Diversity and Inclusion Working Group, driving organisational change. Providing brand management and strategic support to creatives and stakeholders of Transmission Roundhouse, the Roundhouse’s own audio platform which profiles radical, boundary-pushing audio programming made by diverse 18-25 year olds.Briefing projects out to agencies and managing relationships between media buyers, PR and creative agency teams.Working with culture marketing teams to cultivate and deliver relevant brand partnerships.Working with producers to deliver creative projects in our studios and ensure they are well attended.Overseeing all campaign creative outputs from brief to delivery, to include key artwork, branding, video, digital and online outputs down to on the day materials such as signage and programme.



TING

• United Kingdom
• Non-profit Organization Management

• Mentor

  • Mar 2021 - Oct 2021

  A mentor for a young woman on the Elevate 2021 programme. This programme has been developed to create more equitable, accessible and inclusive futures for people from diverse backgrounds. I'll be supporting my mentee throughout the process, connecting them to my networks and providing guidance and support for their career progression. I will also be running a masterclass as part of the programme on 'Developing Your Personal Brand'. A mentor for a young woman on the Elevate 2021 programme. This programme has been developed to create more equitable, accessible and inclusive futures for people from diverse backgrounds. I'll be supporting my mentee throughout the process, connecting them to my networks and providing guidance and support for their career progression. I will also be running a masterclass as part of the programme on 'Developing Your Personal Brand'.



Alexandra Palace and Park

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Jul 2015 - Oct 2017

  Instrumental in overhauling creative marketing, PR and comms practices and strategies at the venue, streamlining branding, and raising the profile of the Palace as a leading live music, arts and entertainment venue, heritage site and London attraction. Taking a holistic approach to overall marketing strategy, positioning venue as eclectic and forward thinking and with a rich history and countercultural heritage. Using this platform as a springboard to sell event tickets and increase customer footfall throughout the year.Managing all marketing campaigns to promote and sell tickets to an eclectic mix of live events from high profile music shows from the likes Skepta and Underworld, sport from the Red Bull Soapbox Race, and exhibitions from The Great British Tattoo Show to the Mind Body Soul Exhibition in the last year alone.Delivering all marketing and publicity for in-house festivals, including the Fireworks Festival, Street Food Craft Beer Festivals and Summer Arts Festival. Producing all marketing and publicity materials associated with the event from creative advertising that includes all elements of the marketing mix to programmes, POS and signage.Working with teams throughout the company including the Learning and Participation and Fundraising teams to produce compelling marketing campaigns, reach new audiences and build networks.Developing content across all channels for a variety of targeted local and national campaigns. To include print, AV, digital, social media and publicity. Key to these strategies has been the development of creative content pieces for use across social media and innovative digital platforms.Collaborating with creative agencies, in-house designers, videographers and PR agencies to produce content and ensure campaigns are delivered that are creative, innovative, on brand and within budget.Developing systems to monitor the effectiveness of campaigns, capturing data, analysing results and amending campaigns to reflect trends.



TEA: entertain

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2014 - Jul 2015

  Creative Marketing Account Manager working on a number of key accounts: Nickelodeon, King (Candy Crush), Lionsgate, Fox UK and International, The Weinstein Company and Icon Films. Managing the production of campaign materials across all elements of the mix - digital, print, OOH, AV, social media and experiential for high profile theatrical film releases. The role also included developing materials and branding for industry events such as film exhibitions, CineExpo, Comic Con, cinema takeovers, premieres and corporate slate presentations.Managing client's campaign from brief through to delivery. From planning strategy to creative development and finally delivery and trafficking. Tracking client's marketing plans against their budget. Managing expectations and ensuring digital traffics, stats and ROI are diligently reported back to client.Managing deadlines and delivery of assets.



Empire Design

• United Kingdom
• Design Services
• 1 - 100 Employee

• Account Manager

  • Apr 2012 - Oct 2014

  Account Manager working across primarily print and digital, coordinating global and UK campaigns from initial brief to delivery of outputs. I was a key account handler for Universal Pictures International, managing the delivery of all materials for campaigns for titles such as 'Despicable Me 2' - a film which smashed box office records featuring in the top 10 highest grossing films list in 2013 in nearly every territory and coming in at number 1 in the UK for the year, becoming UPI's highest grossing animation release of all time.I also managed a number of other film clients including 20th Century Fox, Fox International, Lionsgate, and Studio Canal. In the role managed the developed and delivery of international and UK print campaigns for titles including Fast and Furious 5, Paddington, Pitch Perfect and Alan Partridge: Alpha Papa to name but a few. Providing a link between clients and our designers, my responsibility was to project manage the development of creative from brief through to delivery for materials including OOH, press, digital outdoor, online and website, POS and more. From websites and digital adverts, billboards in Korea to bus sides in South America, activity sheets for retail, standees in Odeon cinemas and more, campaigns were far reaching and involved managing multiple deadlines on different timescales with an extremely high level of organisational skill.Assisting art directors and designers with brainstorming creative ideas and strategy. Presenting campaign strategy and concepts back to clients in a formal setting. Managing client budgets diligently and producing invoices and PO numbers.Liaising with print houses and agencies to discuss creative print options and managing print costs .Organising external photoshoots to capture talent, sourcing locations and costumes, liaising with filmmakers and production teams, producing schedules, acting as on set producer during shoot days.



Cameo Productions

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist

  • Apr 2010 - Apr 2012

  Responsible for coordinating films campaigns for theatrical and home entertainment releases primarily across national and regional radio. Managing press days and junkets, helping to manage events such as screenings and premieres, liaising with talent, agents and the media alike.Generating creative radio PR campaign ideas and initiating creative strategies for online and radio publicity.Pitching for and coordinating innovative film PR campaigns on the radio, handling client accounts and managing campaigns through from initial brief to final report.Arranging and scheduling press days and ISDN interviews, running press days, junkets and in-studio interview sessions.Building and maintaining excellent relationships with radio press and journalists.Confidently handling talent through interview sessions, including briefing and chaperoning during press days.Producing engaging press releases, newsletters, web and promotional copy.Producing campaign wrap reports back to clients, including providing media values, assessing trends and monitoring coverage.