Corey Lynch
Director of Ecommerce at Borghese, Inc.- Claim this Profile
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Bio
Patricia Hambrick
I hired Corey to be Director of Ecommerce at Lindsay Phillips. We were looking for a director who had a merchandising background and had experience building on line businesses. Corey brought this plus quality resources to greatly improve the performance of the website, on line marketing and great creative. She managed the business with objective metrics and made site an creative changes for constant improvements. As a result the sales and profits of the business more than doubled in just the first year. Corey is diligent, works hard, is honest and extremely trustworthy. I would hire her in this role again in a heartbeat.
Victor Essoka
Corey is extremely talented e-commerce executive and strategic thinker. She is very skilled in core marketing principles and performs exceedingly well in both structured and unstructured settings. She is smart, articulate and forward thinking. I will not hesitate in recommending her to anyone looking for a marketing or e-commerce executive.
Patricia Hambrick
I hired Corey to be Director of Ecommerce at Lindsay Phillips. We were looking for a director who had a merchandising background and had experience building on line businesses. Corey brought this plus quality resources to greatly improve the performance of the website, on line marketing and great creative. She managed the business with objective metrics and made site an creative changes for constant improvements. As a result the sales and profits of the business more than doubled in just the first year. Corey is diligent, works hard, is honest and extremely trustworthy. I would hire her in this role again in a heartbeat.
Victor Essoka
Corey is extremely talented e-commerce executive and strategic thinker. She is very skilled in core marketing principles and performs exceedingly well in both structured and unstructured settings. She is smart, articulate and forward thinking. I will not hesitate in recommending her to anyone looking for a marketing or e-commerce executive.
Patricia Hambrick
I hired Corey to be Director of Ecommerce at Lindsay Phillips. We were looking for a director who had a merchandising background and had experience building on line businesses. Corey brought this plus quality resources to greatly improve the performance of the website, on line marketing and great creative. She managed the business with objective metrics and made site an creative changes for constant improvements. As a result the sales and profits of the business more than doubled in just the first year. Corey is diligent, works hard, is honest and extremely trustworthy. I would hire her in this role again in a heartbeat.
Victor Essoka
Corey is extremely talented e-commerce executive and strategic thinker. She is very skilled in core marketing principles and performs exceedingly well in both structured and unstructured settings. She is smart, articulate and forward thinking. I will not hesitate in recommending her to anyone looking for a marketing or e-commerce executive.
Patricia Hambrick
I hired Corey to be Director of Ecommerce at Lindsay Phillips. We were looking for a director who had a merchandising background and had experience building on line businesses. Corey brought this plus quality resources to greatly improve the performance of the website, on line marketing and great creative. She managed the business with objective metrics and made site an creative changes for constant improvements. As a result the sales and profits of the business more than doubled in just the first year. Corey is diligent, works hard, is honest and extremely trustworthy. I would hire her in this role again in a heartbeat.
Victor Essoka
Corey is extremely talented e-commerce executive and strategic thinker. She is very skilled in core marketing principles and performs exceedingly well in both structured and unstructured settings. She is smart, articulate and forward thinking. I will not hesitate in recommending her to anyone looking for a marketing or e-commerce executive.
Experience
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Borghese, Inc.
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Director of Ecommerce
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May 2018 - Present
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Interim Director of Ecommerce
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Dec 2016 - Present
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FitForCommerce
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United States
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Business Consulting and Services
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1 - 100 Employee
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Independent Consultant/Contractor
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Oct 2016 - Present
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Consultant
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May 2016 - Present
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Ashley Stewart, Inc.
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United States
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Retail Apparel and Fashion
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500 - 600 Employee
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Ecommerce Site Operations
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May 2016 - Jul 2016
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Almar Sales
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United States
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Manufacturing
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1 - 100 Employee
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Director of Ecommerce
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Aug 2013 - Apr 2016
Defined the B2B and B2C online business strategy for a 4000+ sku product catalog consisting primarily of the beauty, hair accessory, and kids/baby pretend play categories Vetted and selected vendor for new B2B site projected to reach $10M in sales in 2-3 years Responsible for ensuring product catalog accuracy for a B2B user base with personalized pricing and product assortment availability based upon prior sales volume and business type. Launched and manage Amazon marketplace program including assortment selection, product presentation, and pricing strategy. Optimize product assortment by using category, brand, and price point analysis. Work with product development and design team to develop web only product. Increase browse to buy and site conversion rates by continually monitoring product page performance via on site analytics tools and ensuring users have the information necessary to making an informed purchase decision. Show less
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Roman & Sunstone
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United States
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Wholesale
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1 - 100 Employee
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Director of Digital Strategy
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Sep 2012 - Aug 2013
Developed and implemented ecommerce strategy with goal of achieving $1M in sales year one Established ecommerce KPIs and reporting to be used for business performance measurement. Grew ecommerce sales 9.5% in first 4 months in role Evaluated all ecommerce processes/systems to identify areas for improvement Implemented consumer driven merchandising strategy including product selection, inventory management, and product presentation on site Sourced, identified, and contracted with vendors for paid search & affiliate marketing programs Show less
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Director of Ecommerce
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Jan 2011 - Aug 2012
Responsible for redefining and executing online business strategy for a shoe & accessory wholesaler/retailer focused on revenue and traffic growth Direct and execute ecommerce marketing, merchandising, and customer experience initiatives Increased year over year online sales 56%, traffic 23%, and conversion rate 31% Responsible for assortment planning at the item and product category level, placing web buy, and managing inventory lifecycle based on ecommerce revenue goals Conceptualize and execute all site content updates including homepages and landing pages to support master marketing & merchandising calendar Manage all third party vendors including photographer, freelance creative resources, SEM/SEO agency, development agency, and affiliate marketing partner Directed the development of initial social media strategies Developed and instituted weekly & monthly web sales/site performance recap Show less
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Partsearch Technologies
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Ecommerce
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2008 - 2010
Member of ecommerce team charged with implementing online best practices on several B2C websites Instituted process for documentation of business requirements & wireframes used by tech team for development Led implementation and launch of Omniture Site Catalyst, Discover, and Test & Target Designed and implemented on site A/B tests on multiple UI and functional elements leading to UI enhancements Managed team of three, including creative department Member of ecommerce team charged with implementing online best practices on several B2C websites Instituted process for documentation of business requirements & wireframes used by tech team for development Led implementation and launch of Omniture Site Catalyst, Discover, and Test & Target Designed and implemented on site A/B tests on multiple UI and functional elements leading to UI enhancements Managed team of three, including creative department
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Redcats
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France
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Apparel & Fashion
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300 - 400 Employee
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e-Shop Director/OneStopPlus.com
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2006 - 2008
Developed launch strategy including all merchandising/marketing initiatives and creative presentationAchieved $20M in revenue and 4% conversion rate in first yearPartnered with creative services to establish brand voice and consistently execute in emails, homepages, and all other creative initiatives including national print ad campaignConceptualized first ‘magalog’ for OneStopPlus.com and developed process for ongoing theme and season driven ‘magalogs’Developed interactive product guides with the goal of driving sales through the use of expert and user generated contentDeveloped business requirements for guided navigation leading to a 5% increase in site conversionAnalyze site traffic, product & category sales, and consumer shopping patterns to enhance website presentation to optimize conversionManaged team of three Show less
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Manager of Online Strategy
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2004 - 2006
Business leader of cross functional team responsible for the relaunch of the Redcats ecommerce platform, a 2 year project which included the relaunch of 10 sites & the initial launch of OneStopPlus.com, representing annual revenue of $300MSuccessfully influenced the decision making process at the c-level in the prioritization of feature adoption & selection of third party software providersParticipated in the vetting and selection of third party agencies for platform relaunch projectDirected 3rd party vendors in the documentation of user interface specifications and business rules that served as a development tool for the online technology teamDesigned and launched state of the art private label credit card initiatives including real time approvals, display of pre-approvals, and open to buy information with the goal of increased acceptance use rates Show less
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Manager of Online Merchandising
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2003 - 2004
Responsible for online merchandising strategy for 9 websitesDeveloped online merchandising business analysis template for use throughout organizationPerformed monthly analysis of on-site customer behavior and made recommendations for enhancements to the user experience
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e-Merchant
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2001 - 2003
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Buyer
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2000 - 2001
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Buyer
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1998 - 1999
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Popular Club Plan
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Retail
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1 - 100 Employee
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Associate Buyer
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1993 - 1998
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Education
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New York University
Bachelors, History, Political Science
