Silviu Georgescu
Head Of Marketing at Eden Capital Development- Claim this Profile
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English Full professional proficiency
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German Limited working proficiency
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Romanian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Winner in Graphics and Visual Communication Design
A' Design Award and CompetitionMar, 2019- Nov, 2024 -
CSCS (Construction Skills Certification Scheme)
CSCS -
Cambridge English: Advanced (CAE)
Cambridge English -
Digital Studio
Google -
ECDL/ICDL (European/International Computer Driving License)
ECDL / ICDL Certification -
Google Scholarship - Web Development
Udacity -
TOEFL (IBT)
The TOEFL® test -
Top Talents Romania 2016 - Finalist and Fellow of Romania Top 250 Talents
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Experience
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Eden Capital Development
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Romania
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Real Estate
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1 - 100 Employee
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Head Of Marketing
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May 2022 - Present
Key responsibilities within the top management role spotlight the harmonization and coordination of the entire marketing strategy of the Cortina brand – a leading property developer in Bucharest, Romania. Coordination overviews the full portfolio of the Cortina pillar, which encases high-end/luxury property projects such as Cortina 126 | Cortina Forest | Cortina North | Cortina Academy, and Cortina Residence.Duties conducted reassembles the following:- Define and guide the entire marketing department, by overviewing and directing full-scale marketing and advertising campaigns in alignment with the brand positioning and organizational aims- Developing the marketing tactics and mechanisms for new and existing developments, and overseeing day-to-day implementation and execution- Developing strategic brand schemes and plans for achieving organizational prognoses- Elaborate, develop, and manage the entire marketing annual budget (forecasting, price strategy, profitability of the brand, P&L)- Develop and drive full strategy for a brand identity for each property development alongside the group organization- Align and collaborate with all internal departments (Sales, Legal, Financial, Engineering, Architecture) for a better and cohesive status of the construction process, procedures and processes implied- Form and negotiate strategical partnerships with key media, real estate, and financial stakeholders- Managing and coordinating external digital and creative agencies in order to support growth and exposure on all digital channels- Conducting research and monitoring economic conditions and social trends in order to assess and determine consumer consumption patterns.Other key elements highlight management, adjustments, and fine-tuning of all digital assets – Google Advertising, Facebook Business Manager, email marketing, influencer marketing, social media, together with press releases, print advertising, and public relationships.
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InteRo Property Development
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Romania
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Real Estate
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1 - 100 Employee
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Marketing Manager
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Aug 2020 - Apr 2022
Responsibilities within the management role highlight the coordination, overview, development, and implementation of the core marketing strategy in order to secure and align with the organizational objectives and purposes by identifying marketplace and consumer consumption trends. Duties conducted within the position reassembles the coordination between the marketing and sales department, by overviewing the implementation and execution of all marketing campaigns, brand communications, events, promotion, and corporate marketing outputs. Additionally, implications look at leading the process and final decision on content and design materials intended for all print ads, brochures, monthly newsletters, press releases, web content, and social media (Facebook, LinkedIn, Instagram, YouTube) – assuring and respecting consistency upon the company branding and visual identity and on all communication means.Key areas refer also to the development and harmonization of all business management tools for digital ads execution and deployment within the digital environment – Facebook Busines Manager PPC, Google AdWords, and automation and management marketing tools such as Google Analytics, Hootsuite, Buffer & MailChimp. Moreover, the role looks into account managing and being the primary contact and account manager for both external and internal partners, media vendors, and 3rd party agencies. Furthermore, duties underline the implication in building up and emerging the company annual marketing budgets, forecasts, and timelines for all real estate projects within the firm portfolio. Moreover, the responsibility outlines the performance reporting sector of all analytics and metrics.
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Cùvierr
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Qatar
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Retail Luxury Goods and Jewelry
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Brand Director
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Mar 2019 - Mar 2022
Main responsibilities orchestrated to highlight the implementation and execution of the brand marketing strategies by developing a tactical approach that will generate increase awareness, traffic, and conversions in all channels by providing full functional sync across all departments on the commercial segment regarding bespoke luxury accessories.Key areas underline building and working on brand positioning, monitoring and analysing market trends and competitors, observing the industry trends and premium markets, examining and researching premium customers to provide clear data over buyer's insights.Main areas and significant elements also focus on developing and coordinating market support and digital tools (website, social media, automation tools – Facebook and Instagram Paid Ads, Google AdWords and Analytics, Buffer), extending from strategies to visual strategies while respecting and ensuring branding consistency guidelines on all communication deliverables, full responsibility, and management of campaign brief from brief to commencement in alignment with the Creative Director, building up and controlling of marketing budgets with a direct implication in the P&L sector, managing and building strong connections with third parties (agencies, influencers, media partners) and suppliers.
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IAA Young Professionals Chapter Romania
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Advertising Services
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1 - 100 Employee
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Account Project Manager
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Feb 2019 - Feb 2020
Implications within the IAA YP reassembles responsibilities of promoting the roles, benefits and values of marketing & advertising sector, emerging and developing new ventures and campaigns based on current interests and trends, protecting the freedom of commercial speech and participating in expanding and enhancing the MarCom industry and community standards and benchmarks. Implications within the IAA YP reassembles responsibilities of promoting the roles, benefits and values of marketing & advertising sector, emerging and developing new ventures and campaigns based on current interests and trends, protecting the freedom of commercial speech and participating in expanding and enhancing the MarCom industry and community standards and benchmarks.
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HaHaHa Production
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Romania
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Musicians
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200 - 300 Employee
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Brand Strategist
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Nov 2018 - Mar 2019
Principal duties overviewed in managing and developing innovative solutions to enhance the company brand visibility within the industry. Based on rigorous analytical and market research principles, the role involved and also weighted a great amount of creativeness, strategic thinking, and analytical skills. All duties were carried to understand and recognize customer behaviour and buying patterns (both digital and offline channels) to react rapidly for provoking traction to the brand. Moreover, holding artist accounts of different artists and assisting and supporting their brand identity.Furthermore, key areas of responsibility include:- Analytics metric measurements (on all advertising accounts)- Developing stand-alone and recurring campaigns- Precise alignment to communicate brand core values to its audience- Conceive and develop digital strategies for paid incentives such as (Facebook, Instagram, YouTube, and Google)- Completing projects to a specific schedule and within an agreed budget - respecting all sequences from receiving the brief, deliverables agreement, implementation of the campaign, negotiation of costs with other parties involved, coordination of implementation and metric analysing (e.g. Ha Production Campaign, Artist Social Campaigns).- Pro-Active leadership that encouraged account and creative teams to perform to the best of their ability.
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VMLY&R COMMERCE
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Executive
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Sep 2017 - Nov 2018
Responsibilities within the department encircled management duties, coordinating and developing assorted campaigns and tool-kits for high-end FMCG clients both Global and Regional, such as The Coca-Cola Company (with brands as Coca Cola, Fanta, Fanta Global, Dorna), Procter & Gamble (Pampers and Gillette), DANONE, Heineken, Honeywell, Brown & Forman and Philips.Main areas of responsibilities denoted to:- Managing and organising core activities through the entire process inception to commencement (receiving client’s briefs to delivery of tool-kits and campaign materials).- Continually developing an understanding of the clients’ business models, the marketplace and the various factors affecting sales, advertising practices from creative, research, strategy and media departments.- Building, recording and maintaining accurate documentation of all costs and budgets, being part of budgeting sum-ups and reconciliation while confirming status reports, ensuring that cost estimates and project time plans are accurate and up to date.- Planning and implementing of projects, preparing materials for clients and sell-in presentation. Creating briefs for the creative and DTP teams, while running through given feedback during the completion of materials.- Keep in touch with clients, being attentive to their needs - reacting promptly and precisely to their requests.- Brainstorming jointly with the creative, PR, digital and strategic teams regarding innovative drives for new or present clients for finding the perfect outputs to serve their campaign requests and brand core values.- Build strategically tactics that can serve the client's requests and outreach by consulting and working beside the strategy and creative teams.- Monitoring and recording clients and competitive brands, categories marketing, and touch-points activities.- Providing critical facts on consumers, markets and competitors to the teams across all departments regionally and globally.
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Colliers
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Canada
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Real Estate
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700 & Above Employee
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Junior Associate Project Manager
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Jun 2016 - Sep 2016
Main duties within the Real Estate Management Department, were related to project management and attentively monitoring buildings that encased Green Building Certifications such as LEED and BREEAM.Daily activities overlooked analysing and identifying practices and procedures used for the Real Estate projects that we're currently developing while developing competent documentation that could sustain marketing and financial outputs that could be implemented for our clients.Market outputs and procedures have been analysed and resumed in several reports for our clients to set the profitability and effectiveness of the developed projects. After setting the outcome, portfolio clients were informed regarding the need for revisions or commencement.
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Market Research Consultant
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Jun 2012 - Jun 2016
Responsibilities within the company structureCoordination upon developing strategic marketing and advertising plans (both BTL and ATL campaigns), providing consultancy in building up the brand corporate identity, being in charge in building strong relationships with suppliers regarding advertising merchandising elements, tracking and monitoring marketing budgets and key performance indicators (KPI), planning and managing trade strategies for new business development.Research foreign marketsExamine and inspect on UK market new high quality innovative British origin products (both designed and produces) for building, housing and architectural materials (interior and exterior use) which can be directly imported in continental Europe / Romania.
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Byrne Bros (Formwork)
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United Kingdom
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Construction
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100 - 200 Employee
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Project Manager Assistant (Commercial)
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Aug 2013 - Sep 2014
Working on a circa 180 million GBP large-scale project (The New Bloomberg Europe HQ – City of London) along with the entire commercial departmental team during the formwork construction phase, personal main responsibilities were linked in building up labor and staff costs, rising early warning site notices against main / interface contractors or sub-contractors, verification and validation of new drawings for compliance and revisions updates, site progression check, rising pay notices for approval based on site/contract progress, recording contractors and suppliers issued invoices.
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Site Project Manager Assistant
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Jun 2011 - Oct 2011
Undertaking an internship program at Steel Building, I got involved in the development of a new medical clinic. Responsibilities appointed during the construction stage were overlooking daily site progress regarding the status of works (site progression), material inventory and recording on-site, how many of it had been already installed and cross-check the number of laborers on-site while overseeing their progress. Undertaking an internship program at Steel Building, I got involved in the development of a new medical clinic. Responsibilities appointed during the construction stage were overlooking daily site progress regarding the status of works (site progression), material inventory and recording on-site, how many of it had been already installed and cross-check the number of laborers on-site while overseeing their progress.
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Education
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2015 - 2017
The University of Sheffield
Master’s Degree, MA in Marketing, Advertising and Public Relations -
2015 - 2017
Scoala Nationala de Studii Politice si Administrative
Master’s Degree, Communication and Public Relations -
2015 - 2017
Bucharest University of Economic Studies
Master’s Degree, Master in Business Management (Project Pathway) -
2011 - 2015
Oxford Brookes University
Bachelor's Degree, Project Management in Construction -
2007 - 2011
Colegiul National "Mircea cel Batran" Constanta
High School, Science
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