Director of Strategic Data & Analytics

• Mar 2023 - Present

Red Bull Brand Manager

• Jan 2019 - Present

Sales Analyst

• Dec 2018 - Mar 2023

Distribution Technology Specialist

• Jan 2018 - Mar 2023

Space Planning Analyst

• Mar 2013 - May 2019

Graphics Department Head, Space Management Analyst & Red Bull Brand Manager

• Nov 2008 - Feb 2013

Graphics Department Head Manage all the aspects of the graphics department for a two million case beverage distributor including design and print of content, ordering media, printer maintenance and budget tracking • Produce small and large format point of sale for over 40 different brands in seven counties that helped Silver Foam increase sales in 2012 by 81,278 cases • Use creativity both in design and execution to uniquely promote brands and keep brands relevant • Create and print banners, posters, table tents, menu inserts, flyers, cooler wraps, rack signs and all other beverage industry point-of-sale • Track point of sale created to minimize waste and optimize profits Space Management Analyst Use JDA Space planning to build planograms and perform cooler resets that maximize space and profit for retail outlets • Work closely with sales force to target accounts where cooler resets will benefit retailer and distributor • Perform all steps of a cooler reset for independent and Chain retailers: Initial sell, research, trend and market analysis, set build in JDA software, reset at store level and follow up • Analyze market and sales data to develop space to sales sets that increase customer satisfaction • Work closely with Chain Team to build retail relationships and execute marketing initiatives that resulted in a 4.67% increase in chain business in 2012 Red Bull Brand Manager Oversee brand building, marketing, sales and distribution of Red Bull in on-premise accounts for 3 counties • Built a strong business plan for 2013 that will drive both sales and market execution • Create and present monthly sales plan and goals that resulted in increased distribution by 48% and increased sales volume by 9% • Track and audit against goals and plans • Plan, coordinate and execute community and brand building events Show less

Public Relations Intern

• May 2008 - Nov 2008

Headed the public relations efforts for Thunder Bay Resort, a golf/destination resort in Northeast Michigan • Pitched media stories and wrote press releases that received coverage from local media and national outlets. • Researched, created and maintained a successful “Social Media PR Campaign” that drove traffic to the resort website and built stronger relationships with the customers. • Assisted in the planning and execution of many special events including: Bus Bash, Hillman Blessing and Bike Rally, Wine Hops and Food Festival and other small events. • Designed pamphlets, posters and postcards designed for print advertising and marketing. • Created direct marketing campaigns that targeted specific audiences, including RV clubs, tour group operators, and nature enthusiasts. Show less

Consultant

• Aug 2007 - May 2008

Created and implemented a communications plan for the Mount Pleasant Housing Commission. (worked with a small group, 3 other members). Created a website, held a 3v3 basketball/BBQ event and raised over $400 dollars for their non-profit. Created and implemented a communications plan for the Mount Pleasant Housing Commission. (worked with a small group, 3 other members). Created a website, held a 3v3 basketball/BBQ event and raised over $400 dollars for their non-profit.

Local Promotions Team

• May 2007 - Aug 2007

Special Event Logistics: Planned, prepared and implemented special events and local promotions. Set up and maintained promotional advertising and on-premise displays throughout the Greater Jackson Area. Special Event Logistics: Planned, prepared and implemented special events and local promotions. Set up and maintained promotional advertising and on-premise displays throughout the Greater Jackson Area.