Daniel Hirsch

Executive Director Of Technology at Left Field Labs
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Contact Information
us****@****om
(386) 825-5501
Location
Culver City, California, United States, US

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Credentials

  • Google Analytics Individual Qualifcation
    Google

Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Executive Director Of Technology
      • Oct 2021 - Present

      Responsible for driving the company's vision of using creative technology to transform businesses and elevate user experiences. He leads a team of creative technologists, engineers and quality assurance analysts to build innovative and cutting-edge solutions that bridge the gap between technology and creativity.

    • Technical Director, Agency and Embedded teams
      • Sep 2020 - Nov 2021

      Defining and driving the agency's technical vision, roadmap and reputation for technical excellence through team building, creative thought leadership, and curating a positive engineering culture.

    • Associate Technical Director
      • Feb 2020 - Sep 2020

      Managing a team of talented software engineers while being the technical lead on a number of web applications for high profile clients.

    • Senior Backend Developer
      • Apr 2018 - Feb 2020

  • NBCUniversal Media, LLC
    • Greater Los Angeles Area
    • Senior Data Engineer
      • Nov 2017 - Apr 2018

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Director, Analytics Enablement / Data Engineer / Software Engineer
      • Jul 2016 - Nov 2017

      Supporting the collection and activation of data across RAPP client and agency projects, allowing both digital and offline interactions to be accurately tracked, analyzed, and leveraged towards relevant business goals. Analytics Enablement operates at the intersection of analytics and technology, providing teams with the requisite guidance and implementation to own and manage the full data life cycle while always considering consumer trust and privacy. Supporting the collection and activation of data across RAPP client and agency projects, allowing both digital and offline interactions to be accurately tracked, analyzed, and leveraged towards relevant business goals. Analytics Enablement operates at the intersection of analytics and technology, providing teams with the requisite guidance and implementation to own and manage the full data life cycle while always considering consumer trust and privacy.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Analytics Technology Manager
      • Aug 2014 - Jul 2016

      Oversee all tracking and analytics efforts across the company's myriad of clients, ensuring that all campaigns can be analyzed, optimized and measured for success. Focusing on web, mobile and media analytics services, I architect tracking strategy as well as work directly with the underlying code. My obsession with data quality and A/B testing help guarantee that our clients are always successful and evolving in their marketing efforts. I am intimately familiar with tools such as Google Analytics, Google Tag manager, DoubleClick Campaign Manager, Adobe Analytics (Omniture), Visual Website Optimizer, Optimizely, AppsFlyer and Tune. Show less

    • United States
    • Retail
    • Vice President of Technology and Operations / Software Engineer / Data Engineer
      • Dec 2005 - Aug 2014

      Leading manufacturer of Posture Fitness products, with a focus on quality and customer service. Multi-channel direct sales and wholesale relationships with leading big-box retailer and national catalogs. Created and maintained front and back-ends for multiple websites running on Python, PHP and MySQL. Created and maintained databases for all websites and a data warehouse for business intelligence reporting. Administered several cloud-based Linux servers to support infrastructure. Had 8 direct reports across technology and operations. Show less

    • Owner / Entrepreneur
      • Aug 2005 - Dec 2009

      Launched a consulting firm to give small businesses a single, knowledgeable contact to solve problems across functional areas, including technology, accounting, management and operations. Launched a consulting firm to give small businesses a single, knowledgeable contact to solve problems across functional areas, including technology, accounting, management and operations.

    • Accounting Manager / IT Engineer
      • Aug 2002 - Aug 2005

      Manage all finances, payroll, human resources and IT for two co-owned companies: a $7+ million medical group with multiple locations and a restaurant management company going through a complete overhaul. Manage all finances, payroll, human resources and IT for two co-owned companies: a $7+ million medical group with multiple locations and a restaurant management company going through a complete overhaul.

Education

  • California State University-Fullerton - College of Business and Economics
    Bachelor of Arts (B.A.), Business Administration / Marketing
    2002 - 2007

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