Experience

Universitas Indonesia Women in Business

• Indonesia
• Higher Education
• 1 - 100 Employee

• Human Resource Associate at Universitas Indonesia Women In Business

  • Feb 2023 - Present

• Director of Marketing at Weekend Career Expo 2023 by UI Women In Business

  • Apr 2023 - Jul 2023

  In the very first year the event was held offline, I successfully:- Designed a strategic campaign to reach the targeted audience. generate dozens of copywriting, designs, and also content guidelines.- Partnered with notable KOLs such as Putri Tanjung, Valerie Thomas, Elizabeth Rahajeng, and Maria Rahajeng to promote the event and reach over 1.5 million people.- Increased awareness of the event through targeted social media marketing campaigns, resulting in an increase of over 1,000 Instagram followers in 2 months.- Exceeded the target number of participants for each agenda. Reached over 150 registrant teams in the very first held Case Competition.- Initiated the Campus Ambassador program, which successfully collaborated with potential university students from various campuses.- Actively coordinated with stakeholders to ensure their satisfaction for the publication, resulting in positive feedback from all parties involved. Show less

• Marketing Intern at Weekend Career Expo 2022 by UI Women In Business

  • Apr 2022 - Apr 2023

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21 Bridges Indonesia

• Education

• Head of Operations

  • Dec 2022 - Present



BEM FEB UI

• Indonesia
• Civic and Social Organizations
• 1 - 100 Employee

• Staff of Entrepreneurship and Leadership Department

  • Feb 2022 - Jul 2023

• Chief Content Officer of The 21st Leaders Dialogue

  • Jul 2022 - Jan 2023

• Steering Committee of The 12th UI Studentpreneurs

  • Mar 2022 - Jan 2023

  Accomplished with a proven track record in steering committee leadership. Offering expertise in strategic planning, collaborative decision-making, and driving successful outcomes for complex projects and initiatives.

• Managing Executive of Business Escalation by EBS E-Club

  • Feb 2022 - Jan 2023

  - Orchestrated, supervised, and maintained full control over the entire program, ensuring its seamless execution.- Conducted comprehensive secondary research to determine the overarching theme of the event and identified relevant mentoring topics to enhance its value.- Fostered and managed strong relationships with the mentees, providing them with valuable guidance and support throughout the event.- Accomplished the successful recruitment of distinguished professional speakers from diverse backgrounds, enriching the event with their expertise and insights. Show less

• Chief Marketing Officer of Makara Market

  • Apr 2022 - Jun 2022

  Successfully expanded the reach and engagement of the TikTok account, resulting in a substantial total engagement of 430,000+ interactions.



Marketing Insight Seminar and Training (MIST) FEB UI

• Indonesia
• Market Research
• 1 - 100 Employee

• Internal Control Manager of Strategic Delegation and Outreach Division

  • Mar 2022 - Feb 2023

  - Spearheaded the pioneering Hybrid Roadshow Project, effectively establishing connections with more than 10 faculty members and universities. This endeavor attracted a remarkable participation of over 200 individuals and featured renowned guest speakers.- Maintained internal control measures to ensure the division remained aligned with monthly targets. Regular evaluation using Key Performance Indicators (KPIs) allowed for effective monitoring of progress and performance.

• Manager of Delegates Manager Division

  • Sep 2021 - Feb 2022

  - Established communication and collaborated with over 50 national and international universities to organize a marketing case competition.- Took on the responsibility of being the Master of Ceremony for The 18th MIST Grand Opening, facilitating the smooth running of the event and engaging the audience.- Managed the role of a personal liaison officer, providing management, support, and guidance to delegates throughout the entire event.- Developed and implemented various engaging social sessions to ensure delegates had an enjoyable and entertaining experience. Show less



Management e[X]posed FEB UI

• Indonesia
• Education Administration Programs
• 1 - 100 Employee

• Associate of Competition at The 18th Management e[X]posed

  • Feb 2022 - Oct 2022

  Conducted secondary research to identify relevant trends and insights for the event's grand theme.

• Staff of Competition at The 16th Management e[X]posed

  • Oct 2021 - Feb 2022

  - Developed the calendar, rundown, TOR, and all activities for the key events of The 17th Management e[X]posed.- Created website material called Mcli[X] Article, which tackles business and entrepreneurial topics.- In charge of approaching prominent judges for the competition.- Becoming master of ceremony for 16th Management e[X]posed competition.



KOMPeK FEB UI

• Indonesia
• Primary and Secondary Education
• 1 - 100 Employee

• Staff of Communication and General Affairs

  • Sep 2021 - Feb 2022

  - The front line of KOMPeK 24. Responsible to communicate well with approximately 90 schools so that the pieces of information were conveyed clearly and attracted potential schools to join the event. - Built and maintained good relationships with Brand Ambassadors. - Appointed to be the Master of Ceremony for KOMPeK 24 Talkshow. - The front line of KOMPeK 24. Responsible to communicate well with approximately 90 schools so that the pieces of information were conveyed clearly and attracted potential schools to join the event. - Built and maintained good relationships with Brand Ambassadors. - Appointed to be the Master of Ceremony for KOMPeK 24 Talkshow.