Experience

Bench Accounting

• Canada
• Accounting
• 400 - 500 Employee

• Accounting Associate

  • Feb 2021 - Present



Brands For Better Foundation

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2020 - Present

  Brands for Better Foundation is a not-for-profit initiative aimed at using the power of brands to do good. We’re a network of people and brands working towards tackling pressing environmental and social issues in our local community in a meaningful and measurable way. Brands for Better Foundation is a not-for-profit initiative aimed at using the power of brands to do good. We’re a network of people and brands working towards tackling pressing environmental and social issues in our local community in a meaningful and measurable way.



Tradle

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Lead

  • Jun 2020 - Sep 2020

  Tradle is a clothing service for the new zero-waste, circular economy. To help manage our planet’s valuable and finite resources, Tradle supports change-making parents and local brands in their transition towards a less impactful fashion model where clothes are responsibly made, responsibly used and responsibly circulated. As Marketing Lead, I focused on market research, digital marketing, brand management, customer engagement, and project management. Key Activities: • Collected data on current customers to 1) aid in the creation of marketing activities & relevant content by gaining an understanding of their needs, behaviour, and purchasing criteria, and 2) identify growth opportunities and improvements in Tradle’s business and customer journey. • Spearheaded the market research efforts for the upcoming gifting platform by designing surveys to segment the market, and uncover prospective consumers’ pain points, purchasing behaviour, and preferences to create the ideal platform for users and messaging for the accompanying video advertisement. • Used insights from primary research to optimize social media ad campaigns, website content, and copy for digital advertisements and landing pages. • Optimized Tradle’s customer acquisition and retention strategy through mapping out touchpoints at various stages of the customer journey. Created a customer feedback plan to continuously engage with our community and to improve our services. Show less



Salathai Thai Restaurant

• Canada
• Restaurants
• 1 - 100 Employee

• Server

  • Jun 2019 - Mar 2020



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Sales Associate

  • Jun 2017 - Aug 2017