Experience

ELSNER Engineering Works, Inc.

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing & Business Development

  • Oct 2022 - Present

• Director of Marketing

  • Apr 2016 - Present

  •Content Creation: Documented Content Strategy: Content calendar featuring Videos, Blogs, Graphics, Social Posts, Ads, Emails, Educational content.•Industrial Internet of Things/IIoT: A team leader tasked with developing the ELSNER IIoT app, a platform geared to a great customer experience, providing a dashboard featuring machine data, helpful manuals and documents and other useful content.•Account-based Marketing: Why use wide nets? Utilizing tactics for ABM to target specific customers.•Sales and Marketing Alignment: working with the sales team to provide content and collateral that helps them close sales. Resources for ABM and business development. Implementation of CRM•LMS: Implemented a Learning Management System platform and created training courses for use by customers and employees.•Technical Writing: Work with SMEs. Machine manuals, Troubleshooting guides, Training checklists, Instructional videos, and more. Implemented technical writing documentation platform at ELSNER.•Sales & Marketing Strategic Planning: Implemented documented strategies to address sales and marketing initiatives for various markets ELSNER serves.•Brochures and print: Design and write brochures, signage and other print collateral.•Website: Built and developed current website for ELSNER and ELSNER Careers. Maintain all webpages and blogs. On-page SEO.



Grit Girl Marketing

• Hanover, PA

• Marketing Consultant, Grit Girl Marketing

  • Dec 2015 - Jan 2019

  As a marketing professional with a background in sales, I believe strongly in developing marketing initiatives that align the sales and marketing teams for a focus on the buyer's journey. With only about 12% of buyers consulting a sales rep in the early stages of the buying process, and with buyers spending more time online researching prior to a sale, how can you make sure they are learning about your products and services? Success means evolving, adapting and reaching your targets with a customer-centric experience: right content, right context for value-added relevancy. Content Marketing Strategy: Determine business goals and the best content and context to use to make those goals a reality. Content creation used to tell the stories needed to drive engagement and conversions. Blogging. Videos. Ads. Emails. Webinars. Social. Website Content. Customer Experience: Regardless of the industry, businesses are seeking to provide a great customer experience. Mapping the Customer Experience across your entire business spectrum is a great way to identify gaps and opportunities in your current customer experience. Copywriting: In any marketing efforts, it all starts with creating content with clear, concise copywriting that will facilitate your tailored messages. Whether a white paper, SEO website content, attention-grabbing headline or a blog article, each phase of the buying cycle requires a different voice. Whether we are creating a piece for top-of-the-funnel awareness or a middle-funnel product demo script, it all comes back to the written word. SEO, website optimization & results analysis Inbound Marketing Account-Based Marketing



Ironmark – An Image Company

• Advertising Services
• 1 - 100 Employee

• Director, Business Development, Strategic Services

  • Jul 2017 - Aug 2018

  I work with clients on SMART business strategies that drive sales. Digital Marketing, Account-based strategies and Sales/Marketing alignment. Business to Business, specializing in manufacturing, healthcare, building industry and insurance verticals. I work with clients on SMART business strategies that drive sales. Digital Marketing, Account-based strategies and Sales/Marketing alignment. Business to Business, specializing in manufacturing, healthcare, building industry and insurance verticals.



Harrisburg Heat

• Spectator Sports
• 1 - 100 Employee

• SVP Operations

  • Aug 2016 - Aug 2017

  Leading the front office for the revamped Heat, a pro indoor soccer team based in Harrisburg, playing 10 home games at the PA Farm Show Complex. Role includes planning game day productions, sponsorships, promotions, social media, PR and fun content creation. Generally promoting the Heat mission: Fun Fan Experience. World Class Soccer. Guaranteed. Leading the front office for the revamped Heat, a pro indoor soccer team based in Harrisburg, playing 10 home games at the PA Farm Show Complex. Role includes planning game day productions, sponsorships, promotions, social media, PR and fun content creation. Generally promoting the Heat mission: Fun Fan Experience. World Class Soccer. Guaranteed.



Ox Industries

• United States
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• V.P. Marketing & Communications

  • Aug 2012 - Jun 2015

  All aspects of internal and external marketing initiatives. Strategy. Brand development. Literature and website creation. Social channels. PR. Tradeshow strategy--booth development, publicity, on-site. Content Creation: Videos, webinars, ads, brochures, blogs. All aspects of internal and external marketing initiatives. Strategy. Brand development. Literature and website creation. Social channels. PR. Tradeshow strategy--booth development, publicity, on-site. Content Creation: Videos, webinars, ads, brochures, blogs.



UPMC

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Development Director

  • Feb 2010 - Aug 2012

  Private Room for Every Patient Campaign to raise over $4 million Largest regional fundraising golf tournament averaging over $150,000 annual gross Events Business Development Physician Liaison Author, "Your Health, Our Hospital" published in Hanover Evening Sun Private Room for Every Patient Campaign to raise over $4 million Largest regional fundraising golf tournament averaging over $150,000 annual gross Events Business Development Physician Liaison Author, "Your Health, Our Hospital" published in Hanover Evening Sun



Freedmont Mortgage

• Cockeysville, MD

• Marketing Specialist

  • Jul 2006 - Jan 2010



Principal Financial Group /Insource Group

• Towson, MD

• Regional Sales Account Executive

  • Apr 2000 - Apr 2002

  Life Disability Long Term Care Health Insurance Licensed in State of PA Life Disability Long Term Care Health Insurance Licensed in State of PA



Clean Cuts Music

• Producer/Account Executive

  • 1997 - 2000



Central Casting

• Baltimore/DC Metro Area

• Casting Director

  • Jun 1995 - Jun 1997